Well investigate Mailerlite thoroughly today. Lets go through this tools features and how to employ them. This article will also discuss the price and features with you.

Overall Ratings4.3
Dependability & Aid4
Discounts & offersClick To View

What Is Mailerlite?

For companies of all sizes, MailerLite serves as both a website builder and an email marketing tool. Simplicity is the main principle of MailerLite. They provide our customers with simple and easy-to-use features, including a drag-and-drop email editor, a website builder, and a user-friendly subscriber management interface.

Mailerlite’s Overall Ratings (4.3/5)

Amanda Alston

Amanda Alston (eliteemailsoftware.com):

MailerLite was created in 2010 to provide companies with an easy-to-use yet effective email solution to aid in their expansion.

More than 130 designers, developers, writers, presenters, photographers, surfers, chess players, globetrotters, dreamers, and truly wonderful individuals make up the MailerLite team today.

They strongly believe in the value of keeping things straightforward. There are no extraneous features or complex procedures. They are entirely committed to creating a product that our clients will love and need.

They make investments in areas that are crucial to their long-term success. They aim to provide a good-feeling product at every stage. From a simple layout and an intuitive content editor to first-rate customer service.

  • Create Awesome Campaigns
  • Get paid for your audience
  • Automate Workflows
  • Send specialized and targeted emails
  • Monitor campaigns and audiences
  • Continuously Improve Campaigns

Users’ Ratings

We asked Amanda Alston, one of our in-house email marketing specialists, to open a Mailerlite profile and test it out. The various email marketing services that Mailerlite provides are rated by Amanda and are listed below.

By signing up through our link, you could be able to receive a discount if you choose to use Mailerlite. Although we frequently receive commissions from purchases made using our connections, Amandas review was unaffected by this.

Lets have a look at what Amanda found while reviewing Mailerlite:

G2 Trustpilot Trustradius Capterra Overall

DISCLAIMER: We frequently receive referral payments from partners when you make a purchase using the links on our website. Please refer to our ad disclosure and review policy for more details.


  • Drag & drop editor
  • Rich-text editor
  • Custom HTML editor
  • Newsletter templates
  • Free image library
  • Sell digital products
  • E-commerce campaigns
  • Paid newsletters
  • RSS campaigns
  • Auto-resend campaigns
  • Facebook custom audiences
  • API Documentation
  • Send targeted campaigns
  • Segmentation
  • Groups
  • Personalization
  • Deliver by timezone
  • Preference center
  • Signup forms
  • Subscriber management
  • Unsubscribe page builder
  • iOS app
  • iPad signup form app
  • Reporting dashboard
  • Click maps
  • Opens by location
  • A/B testing
  • Surveys and quizzes

Ease of Use

How to register with MailerLite:

By visiting the MailerLite website and selecting the Signup button, anyone may register for a forever free subscription.

Then carry out the subsequent actions:

  • Name your company or organization here
  • Enter your email address
  • Type a secure password
  • select Create my account

How to get approved: 

After setting up your account, you may start exploring MailerLites capabilities. However, until your account has been approved, you wont be able to send a campaign or create a website.

Before requesting approval, go to the Dashboard page and finish filling out your profile.

Mailerlite Review

If you want quick approval, make sure your profile has accurate and comprehensive information about your company.

You will be required to give the following details:

  • How did you obtain or do you want to acquire your subscribers?
  • What kind of information will you be sending to your subscribers?
  • a website connection to yours (If you do not have a website, you can provide a business description and links to any social media pages you might have)

Methods for importing subscribers:

In order to send them newsletters, youll need to import your subscriber list into your MailerLite account. Adding your subscribers to MailerLite is simple.

  • Open the Subscribers page
  • Click Subscribers to add
  • Choose the subscriber import technique you want to employ. You have the option to import subscribers directly from Mailchimp, from a CSV or TXT file, by copying and pasting from Excel, manually, or in any combination of these ways
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Developing a campaign:

A campaign is an email newsletter you develop and distribute to the recipients youve chosen. See how to develop an automation workflow if you want to create one.

To launch your initial campaign:

  • Find the Campaigns page by navigating.
  • Then select Create a campaign.
  • Choose the campaign type you want to create, then enter a campaign name (for internal use only).
  • Click Save to keep going.
  • Name your subject, enter your sender information, and select your tracking preferences.
  • Then select Next.
  • Decide the editor you wish to use to create your campaign. You have the option of using the Rich-text, Drag & Drop, or custom HTML editors (for accounts under the Advanced plan).
Mailerlite Review

A guide on website creation:

Every MailerLite account has access to our website builder to design and publish a five-page website. One website is the maximum for free accounts, however, users on the Growing Business or Advanced plan can have an infinite number of websites.

Making your first website involves:

  • Go to the Sites page by navigating.
  • On the Websites tab, click.
  • Then select Create site.
  • Enter a name for your website, then click Save and Continue.
  • To add a subscriber group to your website, choose it, then click Save and Continue. After submitting any forms on your website, subscribers will be added to this group.
  • Choose the website template that you want to base yours on.

Once you have finished editing your website, click Save and Publish.

Mailerlite Pricing

FREE$0Free for up to, 1,000, subscribers, Sign up free, 12,000 monthly emails,1 user, Email support, Drag & drop editor, Email automation builder, Websites,10 landing pages, Signup forms & pop-ups.
GROWING BUSINESS$9$108 billed yearly, for up to,1,000, subscribers, Start 30-day trial, Unlimited monthly emails, 3 users, 24/7 Email support, all in Free plus, sell digital products, unlimited templates, dynamic emails, Auto resend campaign, Unlimited websites & blog, unsubscribe page builder
ADVANCED$19$228 billed yearly, for up to, 1,000, subscribers, Start 30-day trial, Unlimited monthly emails, Unlimited users, 24/7 Live chat & email support, in Growing business plus, enhanced automation, Facebook integration, custom HTML editor, Promotion pop-ups, multiple triggers in automation.
ENTERPRISECustom PricingFor large organizations with special requirements. Contact us, unlimited monthly emails, Unlimited users, 24/7 Live chat & email support, Advanced plus, dedicated success managers, dedicated IP & deliverability consultation, custom landing page design, and custom newsletter design.

Technical Details

PlatformsWeb, App
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android
Business ModelSAAS 
Supported LanguagesEnglish, French, German, Japanese, Portuguese, and Spanish.
OfferingsFree Trial
IntegrationsShopify, Stripe, WordPress, Typeform, WooCommerce, Zapier, etc.

Pros and Cons

Its a user-friendly program that places a strong emphasis on simplicity, which is excellent for users just dipping their toes into the realm of email marketing.For sophisticated consumers and larger businesses, automation features are too basic. On the other hand, they are perfect for tiny firms.
Outstanding value for the money. Even the first 1000 subscribers get it for free.To see your emails more accurately in more email clients, the preview mode can be improved.
The Mailerlite team is always coming up with fresh ideas and incorporating new functionality.The reporting features are really straightforward. I want to have access to more detailed data because Im a data nerd.
They provide a top-notch education program with informative webinars and materials.You are unable to upload PDFs at this point.
The customer support staff is excellent. They have helped me countless times and are really attentive.
Building email marketing processes that automate many of your email marketing tasks are relatively simple.
Mailerlite integrates with many other marketing tools.

Photos, Videos & Screenshots

Mailerlite Deals and Coupons

To avail the most exciting discounts and offers, please click here:

Reliability and Support

At MailerLite, they place a high priority on maintaining both your privacy and the privacy of anybody who receives your email. This privacy statement aims to make MailerLite secure and appropriate for all users. Your use of MailerLites services is subject to our privacy policy, which outlines the categories of information we collect, how we use it, and why.


You consent to the collection, storage, use, and disclosure of your personal information by us in the ways set forth in this Privacy Policy by using the Services and by accepting our Privacy Policy and TOU. In addition, by using our Services you are accepting the principles and practices outlined in this Privacy Policy. You agree that you are consenting to Mailerlites collection, use, and disclosure of the information that you provide each time you access or use this website, mobile app, or Service, as well as each time you voluntarily provide us with information, and you are consenting to receive emails from them or to be contacted in other ways, as outlined in this Privacy Policy.

What information Mailerlite Process:

As stated in the TOU, MailerLite gathers both Personal Data and Non-Personal Data about you and will process this information while the Services are provided:

Personal Information
  • Information pertaining to customers includes identification and contact details (name, username, contact information), billing details (billing address, payment details), organization details (name, address, location, scope of responsibility, VAT code), IP addresses, browsing history, and web server logs
  • Email addresses and any other details that the customer gives MailerLite about the subscribers
  1. Non-Personal Data:
  • The location, device type, model, number, operating system, time and date of access, screen resolution, plug-ins, add-ons, and the version of the Services you are using are among the browser and device information together with other non-personally identifying data.
  • Information we learn about you from your use of the Services and information we learn about you from other sources. For example, we might learn when and how you use the Services or learn about other kinds of files that are linked to your account. Additionally, we might get data about you or your subscribers from various parties, including our co-marketing partners, public databases, social media sites, and third-party data suppliers. Time, date, browser used, demographic data, device information (such as device type, model, number, type of browser, or operating system), location, and online behavioral data (such as information about your use of social media websites, page view information, search results, and links), actions youve taken, anonymous usage data, referring/exit pages, and URLs, preferences you submit, and preferences that are generated, among other things) are just a few examples of the types of information that may be included.

 How Mailerlite gathers your information:

  1. Information supplied by our Customers: Customers may import Personal Data they have gathered from their Subscribers or other individuals into the Services. Other than our customers, we dont have any direct connections to their subscribers. Customers are responsible for ensuring they have the required consent for us to Process Personal Data about Subscribers or other individuals. Our Processing of Personal Data is based on the voluntarily expressed consent of the data subject.
  1. Tracking technologies: MailerLite makes use of the following for providing the Services:
  • Cookies
  • Web-Beacons
  • Unique identifiers and similar tracking technologies
  1. Monitoring of Log Data: We may record log information whenever you use our tool. Your IP address, the kind, and version of your browser, the MailerLite pages you view, and other user statistics could all be included in this data. The type of device, your mobile devices unique ID, the IP address of your device, the mobile operating system, and other mobile information may all be included in log data when you access MailerLite using a mobile device.
  1. Third-party services: To help us improve MailerLite and occasionally for targeted online advertising, we may utilize third-party services that gather and analyze log data, such as Google Analytics and Facebook. Based on your browsing habits and interests, our third-party partners may use cookies or other tracking technology to show you advertisements on other websites. Visit http://www.aboutads.info/choices/ to learn more about these practices, including how to choose not to receive targeted advertising.
  1. MailerLite claims that it does not adhere to Do Not Track browser signals in accordance with the rules of the California Online Privacy Protection Act.

MailerLite retains the right to modify this privacy statement whenever it sees fit. You may always be informed about the data we gather, how we use it, and when we reveal it by visiting this page whenever we decide to make changes to our privacy policy. If you are worried about how your information is used, we advise you to review our Privacy Policy frequently as all updates are effective right away after being posted.

Mailerlite Review
Top Rated Company
Verified by EliteEmailSoftware.com

Awards & Featured

  • Trustradius Top Rated 2022
  • Trustradius Best Relationship 2022
  • Trustradius Best Value for Price 2022
  • Trustradius Best Feature Set 2022
  • Trustradius Most Loved 2022
  • SaaSworthy Highly Rated Email Marketing Software 2022
  • SaaSworthy Fastest Growing Email Marketing Software 2022
  • SaaSworthy Most Popular Email Marketing Software 2022

Mailerlite vs Other Software

Mailerlite vs Constant Contact

Most reviewers believed MailerLite fits their business needs more effectively than Constant Contact. Reviewers believed that MailerLite is the best choice when considering the standard of continuous product support. Our reviewers liked the direction of MailerLite over Constant Contact for feature upgrades and roadmaps.

MailerliteC Contact

Mailerlite vs ConvertKit

When it comes to cost, MailerLite is unquestionably the winner. It also has an edge over email template designs. With improved sequences, tags, triggers, and automation, ConvertKit emerges as the finest platform for bloggers and content creators. Perhaps its best qualities are simplicity and automation!


Mailerlite vs ActiveCampaign

The key distinction between ActiveCampaign and MailerLite is that the latter offers sophisticated segmentation while MailerLite is a more straightforward autoresponder. When compared to MailerLite, which is only an email marketing solution, ActiveCampaign provides CRM functionalities. In general, MailerLite is less expensive than ActiveCampaign.

MailerliteActive Campaign

Mailerlite vs MailChimp

A straightforward reporting dashboard is provided by MailerLite, and it includes the customary statistics for email campaign activity, subscriber engagement, devices, well-liked links, click maps, and openings by geography. Mailchimp, on the other hand, provides far more comprehensive analytics, particularly with its Standard plan and higher.


FAQs about Mailerlite

Are landing pages available with Mailerlite?

Yes, Mailerlite allows you to build websites and landing pages. You can add your own personalized domains, which boosts brand recognition and customer trust.

Does Mailerlite have an app?

Mailerlite currently only has an app for IOS.

Is Mailerlite free?

Mailerlite is free for people who have fewer than 1000 subscribers. If you have more than 1000 subscribers, then Mailerlite will cost $15 per month for 1001-2500 subscribers.

Can you use MailerLite as a CRM?

MailerLites integration of email marketing with CRM applications. Expand your audience and solidify your connections. Automatically send well-timed and targeted emails. Use a drag-and-drop editor to create your own emails.

Is MailerLite easy to use?

A quick and simple email platform with sufficient functionalities for small business owners is MailerLite. Its not a bad price, especially because you may have up to 1,000 subscribers at no cost.

Final Thoughts about Mailerlite Email Marketing Software

Mailerlite is a great tool for email marketing overall. The pricing structure is appealing to both small and large businesses. Overall, we think Mailerlite is the most appropriate choice for small to medium-sized organizations.

When it comes to value for money, Mailerlite is at the top of the list. The technology can be useful for e-commerce marketers as well. However, e-commerce functionality is more abundant in programs like Getresponse.

Even for beginners, creating emails and landing sites is simple. To help you optimize your campaigns, the tool offers outstanding analytics features.

To help users automate specific tasks, Mailerlite offers a great workflow builder. The benefits for small enterprises are excellent. Larger businesses will profit from more sophisticated workflow creators provided by other platforms.

Mailerlite Alternative Software

  • Sendinblue.
  • AWeber.
  • Constant Contact.
  • Moosend.
  • Mailchimp.
  • ActiveCampaign.
  • GetResponse.
  • Zoho Campaigns.
  • Omnisend

Amanda Alston is a very hardworking and dedicated person. She is very much passionate about writing and tech. She is one of our most tech-savvy writers. She has first-hand knowledge of editing articles and writings, polishing blogs, enhancing content, and guiding website owners through the procedures necessary to build a successful online presence. She now combines her significant writing expertise with her technical knowledge to break down some of the trickiest areas that intimidate inexperienced website owners as well as those that intrigue seasoned engineers among the EliteEmailSoftware readership.

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