After reading our comparison review, you will understand in full the best email marketing packages that are currently offered. You will be able to determine which is better by reading about the numerous distinctive characteristics and components of both systems.

Mailchimp joined the e-commerce space and gave companies the option to open online stores in an effort to maintain its long-standing supremacy in the email marketing sector. It transformed its platform into a center for marketing communication.

You may deliver more customized experiences throughout your marketing channels thanks to a burgeoning platform for marketing called Klaviyo. About $3.7 billion in revenues have been produced by brands using Klaviyo.

MailChimp vs Klaviyo: Overview


Mailchimp, a long-time leader in the email marketing industry, is now broadening its product line in addition to complete e-commerce, enhanced automation, and occasionally even integrated customer services management (CRM) solutions. Alternatives are available regarding everything from the host site to layout in Mailchimps most recent edition. The fact that Mailchimp was able to keep all of these new capabilities while adhering to the requirements of its famous app architecture is fantastic. A well-known and simple framework is still in use.

MailChimp vs Klaviyo

Millions of individuals worldwide use a web-based email marketing tool called Mailchimp. Users of the application can distribute newsletters over various social networks and monitor client involvement. The software includes tools for designing customized emails, planning Facebook adverts, managing follow-ups, and managing campaigns, among other things.

Users of Mailchimp can compile and analyze their email answers. The software provides a number of user engagement and data presentation techniques. Email newsletters may be created, shared, and subscribed to using Mailchimp from any place. Users can compose and share eye-catching email messages using an interactive drag-and-drop interface. Marketers can track consumer behavior or create ad hoc reports using built-in reporting and analytics tools.


Your eCommerce website has direct control over customer information and interactions using Klaviyo, an integrated customer platform, allowing you to turn frequent customer interactions into successful long-term alliances. The Klaviyo database seamlessly integrates with any technology stack and gives you detailed information on every visitor, including their click, bounce, and purchase-related actions.

MailChimp vs Klaviyo

With Klaviyos selection of tried-and-true email and text message templates, you can automate customized communications like price decrease notifications, attractive cart upgrades, and just-in-time suggestions from a single interface.

Batching and blasting are really no longer necessary because customers now perceive themselves as seen rather than targeted. With time, Klaviyo also reveals what works and what doesnt, identifying trends that might help you bring in and retain new customers while enticing existing ones to make additional purchases.

Everything is accessible in a single straightforward location, so there is no need to start from scratch or depend on other marketplaces and ad networks. With Klaviyo, it is indeed simple to communicate with every customer as if you already know them and grow your business according to your own terms.

MailChimp vs Klaviyo: Pricing

Despite providing so many new capabilities, Mailchimp maintains a simple pricing structure. Its tough to argue against the free version, especially given how widely Mailchimp distributes its key features. Seven advertising networks, one-click automation, simple designs, a CRM, polls, sites, and custom domains are all accessible.

These features are all offered, even without charge. Because of this creative approach, Mailchimp is a useful and convenient way to experiment with almost all of the websites features.

How many contacts do you have now in your mailing list and does the number of SMS texts you send every month affect Klaviyos price? The email marketing tool is free for the first 250 contacts. Moreover, each SMS message charges $0.10, and any MMS texts cost an additional $0.03.

Free planStarting at $0/ monthUp to 2000 subscribers / 10000 emails.
5000 subscribers$65 a month$59 a month
10 000 subscribers$95 a month$87 a month
Pay as you goN/A1000 emails - $30
5000 emails - $100
10000 emails - $200
Email and SMSStarting at $60/ month
Your marketing efforts will be more effective if you can reach customers via SMS and email.
1,001 - 1,500 contacts,15,000 monthly email sends, Email and chat support.
EmailStarting at $45/ month
Take your email marketing to a whole new level with an easy-to-use, scalable solution.
1,001 - 1,500 contacts,15,000 monthly email sends,150 free monthly SMS/MMS credits, Email and chats to support.

MailChimp vs Klaviyo: Pros and Cons

KlaviyoIt is an excellent CRM that automates and focuses on the right clients with the appropriate material.
Providing a great Marketing strategy, automation, and categorization are all features of the Shopify integration that are easy to utilize. The drag-and-drop interface makes it simple to create templates even if you are not familiar with HTML.
Klaviyo is the industry norm for eCommerce email and SMS marketing for a reason. It serves as the hub for all of your customer information and serves as the foundation for effective segmentation and CLV strategies. You may adapt your marketing to meet your particular business circumstance thanks to its abundance of options and strength. Furthermore, Ive been quite pleased with Klaviyos customer support and educational resources.
It is costly, and flow control does necessitate extra caution.
If you have multiple stores, each one needs its own account. They are not affordable.
Lets face it, this isnt the cheapest email program you can find. It most likely isnt the best option for young, little eComm firms. The price isnt justified if your site gets little traffic and contains a small list. It is complicated as well, so there is a slight learning curve.
MailChimpComplete marketing hub
Flexible pricing and a workable free tier.
Options for revenue sharing are provided by websites and e-commerce strategies.
Incorporates turnkey e-commerce for retailers.
Mediocre email template usage.
The ability to track campaigns is restricted and challenging.

MailChimp vs Klaviyo: Features

We may rely on these email campaign solutions to provide the best features. There are a staggering number of possibilities for any type of contemporary machinery. comparing the distinctive qualities of Klaviyo and MailChimps respective services.

AB Testing,
CAN-SPAM Compliance,
Customer Surveys,
Drip Campaigns,
Dynamic Content,
Event-Triggered Actions,
Image Library,
Landing Pages/Web Forms,
List Management,
Mobile Optimized Emails,
Subscriber Management,
Template Management,
Customizable CTAs,
Drip Campaigns,
Dynamic Content,
Landing Pages/Web Forms,
ROI Tracking,
Website Visitor Tracking.

MailChimp vs Klaviyo: Technical Details


PlatformsWeb, Phone
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android
Business ModelSaaS
Supported LanguagesAfrikaans, Arabic, Bulgarian, Czech, Danish, German, Greek, English, Estonian, Finnish, French, Irish, Hebrew, Hindi, Croatian, Hungarian, Indonesian, Icelandic, Italian, Japanese, Central Khmer, Korean, Latvian, Lithuanian, Macedonian, Malay, Dutch, Norwegian, Polish, Portuguese, Romanian, Russian, Slovak, Slovenian, Spanish, Serbian, Swahili, Swedish, Tamil, Thai, Turkish, Ukrainian, Vietnamese, Chinese (Simplified), Maltese
OfferingsFree TrialFree/Freemium Version
IntegrationsGoogle Analytics, Ambassador Referral Marketing Platform (discontinued), Pipeliner CRM, ClinchPad, Provide Support Live Chat, Planyo Online Booking System, Deal Maker, LiveChat, Insightly, Mautic (open source), RealtyJuggler Real Estate Software, TrenDemon, Teamgate CRM, Yapsody, SoClever, TeamSupport, Boingnet, Survicate, Miva Merchant, Devart Excel Add-ins, FreshBooks, Freshdesk, Zyprr Inc, Skyvia, Scoro, Musqot Marketing Planner, Zoho Forms, LinkedIn Sales Navigator for Gmail, Aurea List Manager, 123FormBuilder, JRNI (formerly BookingBug)


Operating SystemsUnspecified
Mobile ApplicationNo
Business ModelSaaS
Supported LanguagesGerman, English, Finnish, French, Italian, Japanese, Dutch, Portuguese, Romanian, Russian, Spanish, Turkish, Vietnamese, Chinese (Simplified)
OfferingsFree/Freemium Version
IntegrationsShopify, Shopify Plus, BigCommerce, WooCommerce, PrestaShop, Adobe Commerce (Magento Commerce), Salesforce Commerce Cloud, Gorgias, ReCharge.

MailChimp vs Klaviyo: Reliability and Support

Before investing in new software, its crucial to consider customer service. Below are comparisons of MailChimp and Constant Contacts support scores.

Despite offering a broad range of customer support options, MailChimps lowest levels have a somewhat small selection. You can only use the knowledge base of the platform under the free plan. However, you might be able to find all you need online, including instructional videos or step-by-step guides. When you purchase a membership, you get access to email and live chat help whenever you need it. You must choose the most expensive option if you want phone support.

Do you need help with Klaviyo? If you cant seem to locate what youre looking for using the Search feature, post your query here, and the Community can help you find the solution.

  • Settings and Accounts
  • Lists, segments, and profiles for campaigns flows, and SMS messages
  • Registrar Forms
  • Analytical Metrics Deliverability
  • Templates for emails and coupons
  • Integrations
Email/Help Desk
Knowledge Base
24/7 (Live Rep)
Email/Help Desk
Knowledge Base
24/7 (Live Rep)

MailChimp vs Klaviyo: Awards & Featured

TrustRadius Top Rated 2022, TrustRadius Best Relationship of 2022, TrustRadius Best Value for Price 2022, TrustRadius Best Feature Set 2022, TrustRadius Best Feature Set Summer 2022, TrustRadius Best Relation Summer 2022, TrustRadius Best Value for Price Summer 2022.
Leading companies and customers appreciate the efficiency and knowledge of our support team. We received 14 coveted Stevie Awards in the previous three years for our outstanding service.
The 8th Annual Shorty Awards, TrustRadius Top Rated 2022, TrustRadius Best Feature Set Summer 2022, TrustRadius Best Relationship Summer 2022, TrustRadius Best Value for Price Summer 2022, TrustRadius Best Relationship 2022, TrustRadius Best Value for Price 2022, TrustRadius Best Feature Set 2022, TrustRadius Top Rated 2021, TrustRadius Best Usability 2021, TrustRadius Top Rated 2020, TrustRadius Top Rated 2019, TrustRadius Top Rated 2018.

Who is the Champion?

Table KlaviyoMailChimp
Ease of Use4.54.4
Customer Service4.54.2
Value for Money4.54.4

As per the ratings, presented above we can easily conclude that Klaviyo has got better ratings for everything. This proves that Klaviyo is comparatively better than MailChimp.



Is Mailchimp free? What’s the catch here?

Its not a bad deal at all. You are allowed to mail up to 10,000 emails each month to 2,000 subscribers. The caveat is that you arent allowed to utilize all the capabilities (reporting and testing are restricted, for example), and your emails will have a little MailChimp advertisement. Once you reach the 2,000 subscription cap, it becomes rather expensive.

Can affiliate links be included in newsletters delivered using MailChimp?

In general, you are allowed to include links in the newsletters, but there is a list of sites that are prohibited. They wont allow you to send the email if it contains your affiliate link.

What is the purpose of Mailchimp?

An all-encompassing marketing tool called Mailchimp is utilized by people and businesses of all kinds. You can control everything, including e-commerce and email newsletters, and automation.


Who are Klaviyo’s biggest competitors?

The most well-known Klaviyo substitutes are Mailchimp, Iterable, as well as Emarsys.

What is Klaviyo’s best quality?

Reviewers give triggered drip sequences the highest ratings (8.9).

How is Klaviyo Used?

The two sectors with the greatest Klaviyo utilization rates are the retail industry and Small Businesses (1-50 persons).


Numerous options are available in Klaviyo and MailChimp for tailoring email campaigns and raising open rates. These technologies all have advantages and disadvantages. But when the factors mentioned before are taken into consideration, Klaviyo appears to outperform MailChimp. Bear in mind, though, that MailChimp works best for entrepreneurs with little to no experience.


Johnny Pellham is a very hardworking and dedicated person. He is very much passionate about writing and tech. He is one of our most tech-savvy writers. He has first-hand knowledge of editing articles and writings, polishing blogs, enhancing content, and guiding website owners through the procedures necessary to build a successful online presence. He now combines his significant writing expertise with her technical knowledge to break down some of the trickiest areas that intimidate inexperienced website owners as well as those that intrigue seasoned engineers among the EliteEmailSoftware readership.

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