You will fully comprehend the top email marketing packages currently available after reading our comparative article. By learning about the various distinguishing components and features of both systems, you can decide which is best.

In an effort to retain its long-standing dominance in the email marketing world, Mailchimp entered the e-commerce market and provided businesses with the opportunity to launch online storefronts. It changed the function of its platform to become a hub for marketing communication.

HubSpot is a CRM system that consolidates all the tools used by expanding companies to offer world-class customer support in one place. Our thoughtfully crafted solution gives the team the resources they need to grow into stronger, more efficient teams.

MailChimp vs Hubspot: Overview


In addition to full e-commerce, improved automation, and sometimes even integrated client service management (CRM) solutions, Mailchimp, a longtime champion in the email marketing sector, is now expanding its product portfolio. In the most recent version of Mailchimp, options are available for anything from the host site to the layout. Its amazing that Mailchimp could keep all of these additional features while still following the guidelines of its renowned app architecture. An established and straightforward structure is still in use.

Worldwide, millions of people utilize Mailchimp, a web-based email campaign service. The tool allows users to disseminate newsletters across a number of social networks and track customer engagement. The software comes with features for creating personalized emails, organizing Facebook advertisements, managing campaigns, and more.

MailChimp vs Hubspot

Mailchimp users can gather and examine their email responses. Numerous user involvement and data display techniques are offered by the program. Using Mailchimp, email newsletters can be generated, distributed, and subscribed to from anywhere. Using an engaging drag-and-drop interface, users can create and distribute eye-catching email messages. Using the built-in analytics and reporting tools, marketers may monitor consumer activity or produce ad hoc reports.


Without the aid of any programmers or IT specialists, you can design, generate, enhance, and edit your marketing emails using HubSpots email marketing platform. Email advertisements can range from being very personally relevant to being absolutely useless. Furthermore, its not always advantageous for the marketers who are in charge of developing communications. If you have to beg, borrow, or steal from architects or IT professionals to get their aid, its difficult to wow your receiver.

MailChimp vs Hubspot

However, HubSpots email marketing services come with all the capabilities you may want. While maximizing performance, you can individually create and send the required emails. Because your HubSpot CRM is the source of the data you are utilizing to tailor your emails, you can be sure that it is accurate.

You can design successful email campaigns with HubSpot that look fantastic on all devices. Select one of the goal-based email templates to get started, or pick from hundreds of layouts from the HubSpot store that are known to convert.

MailChimp vs HubSpot: Pricing

Despite offering so many additional features, Mailchimp keeps its pricing plan straightforward. Given how widely distributed Mailchimps major features are, it is difficult to justify the free plan. Accessible features include seven ad networks, one-click automation, straightforward designs, a CRM, surveys, webpages, and custom domains.

All of these functions are available, even for free. Mailchimp is a useful and practical way to explore practically all of the capabilities on the website because of this innovative approach.

There are only a few free tools available from HubSpot. The free version is perfect for getting you started and allowing you to start developing efficient and expert email templates. Paid alternatives start at $45 per month, unlocking larger lists, a greater audience capacity, removing the Hubspot logo, and numerous other helpful features.

Free planN/AUp to 2000 subscribers / 10000 emails.
5000 subscribersN/A$59 a month
10 000 subscribersN/A$87 a month
Pay as you goN/A1000 emails - $30
5000 emails - $100
10000 emails - $200
StarterIt includes 1,000 marketing contacts. Priced at $45N/A
ProfessionalIt includes 2,000 marketing contacts. Priced at $800N/A
EnterpriseIt includes 10,000. Priced at $3,200N/A

MailChimp vs HubSpot: Pros and Cons

Its qualities and user-friendliness make it simpler to examine how the workflow functions. The understanding of potential activity is exceptional.
You can explore detailed data and workflows using Hubspot. Designing marketing duties becomes really intriguing and enjoyable.
It is a fantastic platform with everything. Hubspot is a fantastic tool for marketers to use for daily chores like managing the content calendar.
does not integrate with Microsoft advertisements, making it challenging to track the effectiveness of search ads on Bing. The majority of landing page layouts are ugly and difficult to customize.
The development of workflows might lead to confusion. Test everything before you start.
There are times when the lessons are difficult to understand and there is a large amount of data that can be confusing.
MailChimpComplete marketing hub
Flexible pricing and a workable free tier.
Options for revenue sharing are provided by websites and e-commerce strategies.
Incorporates turnkey e-commerce for retailers.
Mediocre email template usage.
The ability to track campaigns is restricted and challenging.

MailChimp vs HubSpot: Features

These email campaign services may be relied upon to offer the best features. Any type of modern gear has an astounding array of potential uses. contrasting the unique features of HubSpot and MailChimps individual offerings.

AB Testing,
CAN-SPAM Compliance,
Customer Surveys,
Drip Campaigns,
Dynamic Content,
Event-Triggered Actions,
Image Library,
Landing Pages/Web Forms,
List Management,
Mobile Optimized Emails,
Subscriber Management,
Template Management,
Gathers your contacts,
Creates and sends emails,
Creates automated emails with workflows,
Analyzes and Optimizes Email, 
Has A/B Testing,
WYSIWYG email editor,
Ability to test dynamic content,
Email Deliverability,
Triggered drip sequences,
Dynamic content,
Landing pages,
Mobile optimization,
List management.

MailChimp vs HubSpot: Technical Details


PlatformsWeb, Phone
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android
Business ModelSaaS
Supported LanguagesAfrikaans, Arabic, Bulgarian, Czech, Danish, German, Greek, English, Estonian, Finnish, French, Irish, Hebrew, Hindi, Croatian, Hungarian, Indonesian, Icelandic, Italian, Japanese, Central Khmer, Korean, Latvian, Lithuanian, Macedonian, Malay, Dutch, Norwegian, Polish, Portuguese, Romanian, Russian, Slovak, Slovenian, Spanish, Serbian, Swahili, Swedish, Tamil, Thai, Turkish, Ukrainian, Vietnamese, Chinese (Simplified), Maltese
OfferingsFree TrialFree/Freemium Version
IntegrationsGoogle Analytics, Ambassador Referral Marketing Platform (discontinued), Pipeliner CRM, ClinchPad, Provide Support Live Chat, Planyo Online Booking System, Deal Maker, LiveChat, Insightly, Mautic (open source), RealtyJuggler Real Estate Software, TrenDemon, Teamgate CRM, Yapsody, SoClever, TeamSupport, Boingnet, Survicate, Miva Merchant, Devart Excel Add-ins, FreshBooks, Freshdesk, Zyprr Inc, Skyvia, Scoro, Musqot Marketing Planner, Zoho Forms, LinkedIn Sales Navigator for Gmail, Aurea List Manager, 123FormBuilder, JRNI (formerly BookingBug)


PlatformsWeb, App
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android
Business ModelSAAS 
Supported LanguagesEnglish, French, German, Japanese, Portuguese, and Spanish.
OfferingsFree Trial
IntegrationsMailchimp, Neverbounce, Kickbox, Stripo, Zerobounce + (30 More Apps)

MailChimp vs HubSpot: Reliability and Support

Customer service should be taken into account before making an investment in new software. The support ratings for MailChimp and HubSpot are contrasted below.

Even though MailChimp provides a wide choice of customer assistance alternatives, the lowest tiers have a rather limited selection. Under the free plan, you can only access the platforms knowledge base. However, you could be able to discover all you require online, such as how-to videos or step-by-step instructions. You get access to both email and live chat support whenever you need it when you buy a subscription. If you want phone help, you must pick the most expensive plan.

Our software framework was created to keep HubSpot accessible and working in a variety of dire situations. Each service in our micro-services architecture is dispersed among a number of servers running in several data centers. Our services talk to one another via APIs to reduce their dependence on one another. Updates are made in a test environment that corresponds to each service before being applied to the live environment.

Email/Help Desk
Knowledge Base
24/7 (Live Rep)
Email/Help Desk
Knowledge Base
Phone Support
24/7 (Live Rep)

MailChimp vs HubSpot: Awards & Featured

Trustradius Top Rated Award 2022, Trustradius Most Loved Award 2022,2 Best Global Sellers for 2021 by G2, Best Career Growth 2022, Best Leadership Teams 2022, Best CEOs for Diversity 2022, Best CEOs for Women 2022, Best Operations Team 2022, Best HR Team 2022, Best Sales Team 2022, Best Marketing Team 2022.

Leading companies and customers appreciate the efficiency and knowledge of our support team. We received 14 coveted Stevie Awards in the previous three years for our outstanding service.
The 8th Annual Shorty Awards, TrustRadius Top Rated 2022, TrustRadius Best Feature Set Summer 2022, TrustRadius Best Relationship Summer 2022, TrustRadius Best Value for Price Summer 2022, TrustRadius Best Relationship 2022, TrustRadius Best Value for Price 2022, TrustRadius Best Feature Set 2022, TrustRadius Top Rated 2021, TrustRadius Best Usability 2021, TrustRadius Top Rated 2020, TrustRadius Top Rated 2019, TrustRadius Top Rated 2018.

Who is the Champion?

Table HubSpotMailChimp
Ease of Use4.44.4
Customer Service4.254.2
Value for Money5.04.4

As per the ratings, presented above we can easily conclude that Klaviyo has got better ratings for everything. This proves that HubSpot is comparatively better than MailChimp.



Is Mailchimp free? What’s the catch here?

Its not a bad deal at all. You are allowed to mail up to 10,000 emails each month to 2,000 subscribers. The caveat is that you arent allowed to utilize all the capabilities (reporting and testing are restricted, for example), and your emails will have a little MailChimp advertisement. Once you reach the 2,000 subscription cap, it becomes rather expensive.

Can affiliate links be included in newsletters delivered using MailChimp?

In general, you are allowed to include links in the newsletters, but there is a list of sites that are prohibited. They wont allow you to send the email if it contains your affiliate link.

What is the purpose of Mailchimp?

An all-encompassing marketing tool called Mailchimp is utilized by people and businesses of all kinds. You can control everything, including e-commerce and email newsletters, and automation.


Can HubSpot be used to send marketing emails?

Select the type of emails you wish to send first. On HubSpots free email marketing platform, there are a ton of email layouts for newsletters, sales emails, as well as other types. your HubSpot accounts Marketing > Emails section. Next, choose to Send Email.

How many emails can you deliver using HubSpot each day?

500 emails per day with a free HubSpot account, and 5000 emails per day with a paid account.

Can you unsend an email in HubSpot?

A planned or delivered email can be canceled.
In your HubSpot account, go to Marketing > Email. To view the performance page for the email you already sent, locate it and then click its name. Either select Cancel processing or Cancel intended email from the Actions menu bar at the top of the screen to end the process.


Both HubSpot and MailChimp offer a variety of tools for customizing email campaigns and increasing open rates. Each of these technologies has benefits and drawbacks. But when the aforementioned elements are taken into account, HubSpot seems to perform better than MailChimp. But keep in mind that MailChimp functions best for business owners with little to no expertise.


Amanda Alston is a very hardworking and dedicated person. She is very much passionate about writing and tech. She is one of our most tech-savvy writers. She has first-hand knowledge of editing articles and writings, polishing blogs, enhancing content, and guiding website owners through the procedures necessary to build a successful online presence. She now combines her significant writing expertise with her technical knowledge to break down some of the trickiest areas that intimidate inexperienced website owners as well as those that intrigue seasoned engineers among the EliteEmailSoftware readership.

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