Send emails as well as automation from an advertising platform with integrated professional guidance to attract new and recurring consumers.

In this post, We will discuss MailChimp review & ratings, features & details, pricing, pros and cons, discount, and more.

Overall Rating3.6
Dependability & Aid4.4
Discounts & OffersClick To View

What Is MailChimp?

In order to maintain its long-standing dominance in the email marketing industry, Mailchimp has entered the e-commerce sector, made it possible for businesses to launch online storefronts, and developed its platform into an interactive marketing hub.

MailChimp’s Overall Ratings (3.6/5)


Johnny Pellham (

Long the industry leader in email marketing, Mailchimp is now expanding its offering with turnkey e-commerce, greater automation, and even integrated client relationship management (CRM) tools. Even site hosting and layout are available with Mailchimps most recent edition. The fact that Mailchimp has preserved all these new functionalities within its well-known app architecture is fantastic. a structure that is nevertheless simple and well-known. 

Millions of people use Mailchimp, a web-based email marketing tool, globally. Users may measure client engagements and distribute newsletters on a variety of social networks with the tool. The program includes capabilities for setting up targeted emails, managing Facebook ad campaigns, automating follow-ups, and tracking the advancement of campaigns, among other things.

Users may gather and examine their email answers using Mailchimp. The software provides numerous formats for visualizations of data and user interactions. Users of Mailchimp may create, distribute, and follow email newsletters from whatever place. Users may build and share eye-catching email campaigns using an interactive drag-and-drop interface. Marketers may track client behavior or create ad hoc reports using the built-in reporting and analytics features.

Additionally, Mailchimp has an iOS and Android mobile application. The program functions as a shortcut to customers email marketing accounts, allowing users to add subscribers, get campaign updates, and keep track of social media activities.

The service is offered on a monthly basis by subscription and caters to a wide variety of organizations, from tiny e-commerce to large internet stores.

A marketing automation tool called Mailchimp was created for companies that use email to communicate with their target consumers. You can handle your mailing lists, make personalized email templates, and develop and manage your whole marketing campaign with this all-in-one solution. There are so many benefits of using MailChimp, here are some: 

  • The interface is simple and customizable
  • Its free
  • The analytics are very detailed
  • Provide value to customers
  • Track email results

Users’ Ratings

We asked Johnny Pellham, one of our in-house specialists, to open a MailChimp profile and test it out. The various email marketing services that MailChimp provides are rated by Johnny Pellham and are listed below.

By signing up through our link, you could be able to receive a discount if you choose to use MailChimp. Although we frequently receive commissions from purchases made using our connections, Johnny Pellhams review was unaffected by this.

Lets look at what Pellham found while reviewing MailChimp: 

G2 Trustpilot Capterra Trustradius Overall

DISCLAIMER: We frequently receive referral payments from partners when you make a purchase using the links on our website. Please refer to our ad disclosure and review policy for more details.


If you were, to sum up, Mailchimps new strategy, you might say that, in addition to small company digital marketing, it also offers distinct Website and Commerce packages to appeal to merchants. These designs permit the creation of online storefronts and include facilities for service booking. a welcome sound for new and small businesses: To build these designs is free. Customers are only billed when customers make a purchase (the free tier begins with just a 2% per-order service charge).

All of this happened after Mailchimp finished a recent round of acquisitions. In 2019, it acquired the survey and automated design platforms Sawa and BigTeam. Inspector 6s AI content platform was acquired shortly after. Again, the fact that Mailchimp has completed the post-purchase support work to truly make these machines part of its core platform sets them apart from numerous other competitors pursuing the same sorts of purchases. 

The new software is simply given its own name by several rivals, who then continue to pitch them as extra-cost supplements to existing email marketing packages. Consider SMS advertising. This channel, which would be offered by many providers and is quickly overtaking email in popularity, comes at an additional expense. In January 2021, Mailchimp purchased Chatitive, a two-way Text marketing channel. The company is attempting to integrate Chatitive into its primary email marketing strategies.

What was previously just an email marketing platform has now been transformed by Mailchimp into a full-fledged digital marketing center with multi-channel programs and some email marketing. The software takes care of all the main bases in this area, including postcards, landing sites, Instagram and Facebook integration, Google Ads, social media sharing, and even a bespoke marketing schedule.

Ease of Use

The iOS and Android mobile apps for Mailchimp allow you to create and send campaigns right from your phone or tablet. Since Mailchimp offers an Android app but Campaigner does not, Mailchimp has an advantage over Campaigner, another of our Editors Choice selections for email marketing.

Additionally, you can use discount codes in your emails, landing sites, and even Google Ads for remarketing. To let you know when youre approaching a pricing barrier, Mailchimp offers Alerts. After that, your credits will automatically refresh. You may also make personalized Facebook and Instagram advertising using the app and subscriber data.

The latest Inbox Preview feature, which approaches mobility from the web service side, enables you to see how your emails will appear across over 40 desktop, website, and mobile email accounts. You will, unfortunately-and quite unexpectedly-have to charge for this function. 

To do this, use what Mailchimp refers to as tokens. In addition to the 25 tokens offered as part of the companys standard membership, users of Mailchimp Standard are also entitled to 1,000 free tokens each month. The tokens do lose their value after a month of charging. When your subscriptions included tokens run out, you can buy additional tokens in packs of 25 for $3 each.

MailChimp Pricing

Despite adding so many additional features, Mailchimp still has a simple price structure. The free version is difficult to refuse, especially given how generously Mailchimp makes its core functions available. Accessibility to seven advertising networks, one-click automation, simple templates, a CRM, polls, sites, and custom domains are all included even for free. Its a unique tactic that makes Mailchimp a desirable and easy-to-use way to sample almost all of the platforms features.

$0$9.99/ month and up$299.00/month and up$17.99
All the basics for businesses that are just getting started.
7 Marketing Channels1 Click AutomationsBasic TemplatesMarketing CRM
Must-have features for email senders who want added support.
All Email TemplatesCustom BrandingA/B Testing7 Marketing Channels1-click AutomationsMarketing CRM24/7 Hour Award-winning Support
Advanced features for pros who need more customization.
Advanced SegmentationMultivariate TestingUnlimited Seats and Role-based AccessPhone SupportRetargeting AdsAutomation SeriesAdvanced Audience InsightsA/B testing custom TemplatesAll Email TemplatesCustom Branding7 Marketing ChannelsMarketing CRM24/7 Award-winning Support
Better insights for growing businesses that want more customers.
Retargeting AdsAutomation SeriesAdvanced Audience InsightsA/B TestingCustom TemplatesAll Email TemplatesCustom Branding7 Marketing ChannelsMarketing CRM24/7 Award-winning Support

Technical Details

PlatformsWeb, Phone
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android
Business ModelSaaS
Supported LanguagesAfrikaans, Arabic, Bulgarian, Czech, Danish, German, Greek, English, Estonian, Finnish, French, Irish, Hebrew, Hindi, Croatian, Hungarian, Indonesian, Icelandic, Italian, Japanese, Central Khmer, Korean, Latvian, Lithuanian, Macedonian, Malay, Dutch, Norwegian, Polish, Portuguese, Romanian, Russian, Slovak, Slovenian, Spanish, Serbian, Swahili, Swedish, Tamil, Thai, Turkish, Ukrainian, Vietnamese, Chinese (Simplified), Maltese
OfferingsFree TrialFree/Freemium Version
IntegrationsGoogle Analytics, Ambassador Referral Marketing Platform (discontinued), Pipeliner CRM, ClinchPad, Provide Support Live Chat, Planyo Online Booking System, Deal Maker, LiveChat, Insightly, Mautic (open source), RealtyJuggler Real Estate Software, TrenDemon, Teamgate CRM, Yapsody, SoClever, TeamSupport, Boingnet, Survicate, Miva Merchant, Devart Excel Add-ins, FreshBooks, Freshdesk, Zyprr Inc, Skyvia, Scoro, Musqot Marketing Planner, Zoho Forms, LinkedIn Sales Navigator for Gmail, Aurea List Manager, 123FormBuilder, JRNI (formerly BookingBug)

Pros and Cons

The UI is well-known to many employees, thus there was less of a learning curve with Mailchimp, and they appeared to maintain good quality sending IP reliability (so open rates remained high). We observed dramatic open-rate declines since other rivals we have studied over the years appeared more adaptable with their delivery quality (even after warming up the list). Setting up campaigns and creating engaging emails was simple (or pulling in templates elsewhere). Reporting did make sense, and being able to monitor client interaction over time was helpful.Over a significant amount of time (10+ years), we were heavily invested in Mailchimp, although largely for email newsletters. More features were added to the program as it evolved, although in some respects this just made things more difficult for us. When Mailchimp permitted you to purchase credits, we utilized it for occasional mailouts to huge email lists, which definitely worked. However, they completely eliminated the possibility of continuing when they adopted subscription pricing alone, which is debatably reasonable given all their additional features.
The feature of Mailchimp that we like the most is its scalability for use across all business and mission sizes. In addition to using it internally as the director of an advertising and creative design team, we focused on it for my own particular style and deployed it to as many as 118 locations. Its quite simple to link with so many other applications, which makes it a yes in our book in a world where you have to expand your social media following and customer contact list in addition to spreading the news about whatever marketing needs you to send out by email.Sometimes the automated capabilities can go awry, causing emails that were timed out for a given time zone to send earlier or later than planned or an earlier version of a stored draft to transmit (rarely, sometimes user mistake, sometimes not).
The creative assistant is without a doubt our favorite feature of Mailchimp. The creative assistant could indeed come up with something helpful for you right away if you do not have a lot of design experience but want to visually enhance your emails.Mailchimp is, in our opinion, very complex. User-friendly UX studies, even the most basic, are still lacking. This makes things quite challenging. It has really evolved into a thing that a neuron can employ. Since weve previously used Hubspot and been accustomed to its comfort, we found the Mailchimp UI to be a tremendous difficulty. In addition, imports take a very long time and frequently produce mistakes. It definitely slows down things when we have to enter our color codes each time we add branding to mail designs. In addition, managing contact lists, tagging content, undoing tagging, and multi-deletion are all exceedingly complex tasks.

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MailChimp Deals and Coupons

To avail of the most exciting discounts and offers, please click here:

Reliability and Support

Combining Mailchimp with Zendesk: Using client feedback as a compass.

Zendesk is a tool that Mailchimp uses to help them respond to their clients. As they construct everything with the needs of their consumers in mind, see the difference that intuitive technologies and data visibility make.

Mailchimp offers monthly subscriptions to customers email accounts and online chat assistance. Finding out how to get in touch with Mailchimp directly might be challenging.

You can access both online chat and email assistance if you have a regular Mailchimp subscription (there is no telephone support). Youll see the opportunity to contact or chat with Mailchimp at the conclusion of the numerous support articles for Mailchimp. However, there is a far faster method of getting to the support options. 

  1. THE CUSTOMERS VOICE: Listen closely and act quickly

At Mailchimp, one of the guiding values is a commitment to the client. They construct everything with the client in mind. Watch how they utilize Zendesk to identify the issues that their clients are attempting to fix.

  1. VISIBILITY AND DATA: Using Zendesk Explore, you can see the broader picture

View the utilization of customer service data by Mailchimp to identify the features and capabilities that customers were most in need of. With the knowledge they gained, they created better goods that served a greater number of clients.

  1. IMPLEMENTATION: Zendesk is agile and prepared right out of the box

Despite employing more than 1000 workers, Mailchimp has been using Zendesk for more than four months. As he discusses what its like to operate in the Zendesk environment, Joe from Mailchimp is worth listening to.

Top Rated Company
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Awards & Featured

Leading companies and customers appreciate the efficiency and knowledge of our support team. We received 14 coveted Stevie Awards in the previous three years for our outstanding service.

  • The 8th Annual Shorty Awards
  • TrustRadius Top Rated 2022
  • TrustRadius Best Feature Set Summer 2022
  • TrustRadius Best Relationship Summer 2022
  • TrustRadius Best Value for Price Summer 2022
  • TrustRadius Best Relationship 2022
  • TrustRadius Best Value for Price 2022
  • TrustRadius Best Feature Set 2022
  • TrustRadius Top Rated 2021
  • TrustRadius Best Usability 2021
  • TrustRadius Top Rated 2020
  • TrustRadius Top Rated 2019
  • TrustRadius Top Rated 2018

MailChimp vs Other Software

MailChimp vs HubSpot Marketing Hub

CRM is great because its simple to use and gives you the freedom to bring in clients, stay top-of-mind, and close sales. You can remain in front of consumers with a click thanks to email capability. Integration with Linq is fantastic. Paper cards-which we typically keep in a box after an event-are GONE!


MailChimp vs SMTP Email Relay Solutions

It performs admirably as an onsite relay to offer email sending capabilities without requiring users to go through the firewall to access the Office 365 portal. This is especially clear while using outdated software.


MailChimp vs Adobe Marketo Engage

For bigger businesses, Adobe Marketo Engage is the best option. While it has a lot to offer, it is far more expensive than many other automation systems.


FAQs About MailChimp

Mailchimp is it free? Whats the catch here?

Its not a bad deal at all. You are allowed to mail up to 10,000 emails each month to 2,000 subscribers. The caveat is that you arent allowed to utilize all the capabilities (reporting and testing are restricted, for example), and your emails will have a little MailChimp advertisement. Once you reach the 2,000 subscription cap, it becomes rather expensive.

Can affiliate links be included in newsletters delivered using MailChimp?

In general, you are allowed to include links in the newsletters, but there is a list of sites that are prohibited. They wont allow you to send the email if it contains your affiliate link.

What is the purpose of Mailchimp?

An all-encompassing marketing tool called Mailchimp is utilized by people and businesses of all kinds. You can control everything, including e-commerce and email newsletters and automation.

Is MailChimp deliverability up to par?

The results of our bicameral testing indicate that Mailchimps deliverability may be better. A far better alternative is MailerLite.

Can I use Mailchimp with WordPress?

Mailchimp is compatible with WordPress. All you have to do is register and install the plugins on WordPress.

Final Thoughts about MailChimp Email Marketing Software

With its ease of use and breadth of capabilities, as well as accessible and pay-as-you-go options, MailChimp is a handy tool for most English-speaking users. However, keep in mind that their membership options are somewhat pricey when compared to other newsletter solutions. We recommend reading this Mailchimp alternatives page before making your final selection.

MailChimp has a plethora of integrations accessible, which might be attributed to a large number of active users. This, paired with rather strong features (available on higher tier plans), adds up to a fantastic tool.

If your company has particular requirements, such as bilingual software or the usage of its own tracking domain, you may need to seek farther afield for the best mailing solution. But there is a lot to appreciate about MailChimp.

MailChimp Alternative Software

  1. Campaigner
  2. iContact
  3. HubSpot Marketing Hub
  4. ActiveDEMAND
  5. Pinpointe
  6. Gist

Johnny Pellham is a very hardworking and dedicated person. He is very much passionate about writing and tech. He is one of our most tech-savvy writers. He has first-hand knowledge of editing articles and writings, polishing blogs, enhancing content, and guiding website owners through the procedures necessary to build a successful online presence. He now combines his significant writing expertise with her technical knowledge to break down some of the trickiest areas that intimidate inexperienced website owners as well as those that intrigue seasoned engineers among the EliteEmailSoftware readership.

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