In the world of B2B and B2C businesses, we all need leads to success in this field. Without leads, you can’t increase your customer base. Leads are the only method that gets your business running and products sold.
There are many myths about lead generation that make a business back out of using those techniques but do remember that, those techniques are one of the best utilization of lead generation. In this article, we’ll tell you how.
16 Lead Generation Myths, BUSTED!
- Social Networking Is Not An Effective Way To Generate Leads:
Because social media is thought to be just that, “social,” businesses frequently attempt to distance themselves from it. It is held that there is no justification for seeing social media as a good source of potential clients. However, one thing to keep in mind about social media is that hundreds of thousands of users routinely and voluntarily participate in social media sites.
That is a sizable audience to reach, and whatever your dealership uploads on social media are likely to be seen by many of them, attracting their attention and potentially leading to a click or an increasing lead.
- Lead Generation Is Unaffected By Your Website:
A website’s worth is crucially significant. The full spectrum of website visitors can and will encompass all of your qualified prospects as a dealership. The effectiveness of your website’s lead-generation efforts depends on the user experience. The way your website generates leads and clients is significantly influenced by its functionality, aesthetics, and ease of use. The numerous advantages your website offers, such as the capability to examine visitor behavior and purchasing patterns, are also quite significant. Unquestionably, a key element of any dealership’s lead generation strategy is its website.
- It’s More Important To Focus On Lead Quantity Than Lead Quality. More Leads Translate Into More Sales:
This particular myth has been seriously deceptive for a very long time. Numerous firms prioritize generating more leads instead of high-quality leads in their processes and operational procedures. The worth of leads is much more significant, especially in light of the sales funnel. Make sure the work put into lead creation attracts excellent leads to increase the likelihood that they’ll become clients.
- Lead Generation By Cold Calling Is No Longer Successful:
The inbound methodology has been the main focus in recent years for marketing and lead generation. Along with the notion that cold calling and other conventional techniques are obsolete and won’t produce any leads at all, this innovative strategy also gave rise to a number of others. Instead of attempting to interact with a robot, many people prefer to hear from a real person who really can explain complex concepts. If the conventional approaches suit your company’s objectives and have previously produced positive results, there is no need to fully abandon them.
- Leads Who Requested Sales or Support Communication Are The Only Ones Who Will be Contacted:
This is false since you have no reason to be afraid of connecting with and developing relationships with new website visitors who may become leads. There’s no need to fully rule off a possible lead even though they might not have explicitly sought information yet. But you must always appropriately categorize them into the groups of people you are contacting or deferring to the next step of your lead-generating cycle.
- While existing clients don’t need any attention, new leads are the most valuable:
This myth almost seems ridiculous. It has been established that acquiring new leads costs a corporation far more than maintaining an existing clientele. The simple explanation for this is that your customers are already committed to making a purchase, are familiar with the goods, and are likely to do so if their previous experience was pleasant. While getting new leads is vital, thanking and maintaining contact with consumers who have made purchases from your dealership actually pays off.
- Cost Per Lead is The Key:
There is more to consider when evaluating your lead generation strategy if you have been persuaded to believe that overspending money per lead will produce the best outcomes. Any business can use a wide range of techniques without spending too much money on each lead. Your leads will increase with time if the process develops along with the firm, even if it may initially demand a little more work due to a lower conversion percentage. Spend some time reviewing the procedure without going overboard.
- Prior to starting the lead-generating process, the buyer persona must be clearly established:
Understanding your buyer personas is really valuable when deciding where to request leads and what kind of marketing content to provide. However, it’s crucial to keep in mind that as the business expands, new consumer personas may emerge or existing ones may evolve. The boating industry is one where things are constantly changing, and this is one thing that needs to be consistently adjusted to match the new goods or services that will be provided as the sector develops.
- Any lead should be followed because they are all significant:
Here, we shift back to the topic of lead segmentation, where evaluation and analysis are crucial to understanding the value of high-quality leads. We all want to generate a lot of leads, but not every person who provided their contact information on a landing page or other form has a genuine interest in your company. They are a lead due to the metric they filled out, but they might have simply provided the minimal amount of information to be considered for an offer. Others may have provided more in-depth details along with queries and genuine interest. Regardless of how strong the lead is, it is better to reply to each lead differently depending on how interested they are.
- Lead generation should be handled internally at all times:
The word “outsourced” seems to have a very bad connotation, in large part as a result of the political and commercial news that has spread throughout various nations. However, it just means using a company’s services rather than handling the task in-house, which might be more appropriate. If a dealership would rather concentrate its attention on other areas of the business, then off-site lead generating may be very advantageous.
- A process is not required to evaluate and validate a lead:
Here is a different untruth regarding lead certification. There’s plenty to be said for qualifying leads as they come through in order to finish the efficient lead generation workflow, even when so many original leads start at the enormous top of the sales funnel and eventually descend down to a relatively small percentage that turns into completed sales. This reduces the number of unimportant leads that are lost to oblivion and increases the proportion of total leads that are ultimately converted to customers.
- In the qualification procedure, lead nurturing is not required:
The need to manage each lead carefully and provide support at every stage of the buyer’s journey, from research to understanding and decision-making, is a crucial component of lead nurturing. The connection and trust formed with your business demand a more personal touch, even when leads have the opportunity to research items and services in-depth online. That is lead nurturing, and doing it will place you head-to-head with the opposition immediately. Even though it might not take much time, you should nonetheless incorporate this into your lead generation routine in some capacity.
- To increase lead generation, advertisements must be launched:
Even if they do so, advertisements should not be the only technique used to draw attention to your dealership. There are alternative approaches that are equally successful, including email, websites, and others. Since advertisements are typically the most expensive, there are always alternative ways to spread the word about your business to additional potential customers. These include using your existing website, a social media campaign, email, or other methods.
- When selling services, direct mail marketing is outdated and ineffective:
Despite the fact that businesses have primarily switched to digital marketing channels due to technology, direct mail marketing is still a very successful marketing technique. Printing, sending, and a list of prospective leads located in a region or city where your target demographics reside are all services offered by direct mail companies. This can yield respectable results with straightforward outreach to a sizable list of potential leads. A physical piece of information might also be a good addition if a prospective client wants something to keep on hand.
- Lead generation is handled exclusively by the marketing department. Sales don’t handle anything:
This myth is untrue because lead generation must be carried out to its maximum potential by the marketing and sales teams working together. The sales team must always work with current clients and those who have requested support or communication while the marketing team gets things going. Although marketing may create material, it may be up to the sales team to distribute it to the right contacts. In terms of lead creation and communication, these two teams are very well coordinated.
- The origin of the leads determines which ones are the best:
There’s no need to believe that the most costly or well-known sources will always yield the best leads. Regardless of the source, each lead is different in terms of its goals and interests. It’s possible for one lead from one source to be quite promising while another lead from the exact source is completely uninteresting. It is advisable to use your own workflow to separate the good leads from the lesser ones because this can occur in all of your dealership’s marketing channels.
To Wrap It Up:
The takeaway from this is that there isn’t any justification for assuming anything about lead creation. Research the market and discover what has worked or not for other dealerships and your own. Rely on real data rather than trends or even common myths. There are numerous techniques and procedures that may be used to guide prospective leads through the complete conversion process and make them a customer.
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