You will fully comprehend the top available email marketing packages after reviewing our comparison review. By studying the various distinguishing components and features of both systems, you can decide which is best.

In an effort to retain its long-standing dominance in the email marketing industry, Mailchimp entered the e-commerce market and provided businesses with the opportunity to launch online storefronts. It changed its platforms function to become a marketing communication hub.

ActiveCampaign can help developing businesses connect and engage with their customers more deeply. Our Saas platform enables businesses to create better customer experiences by automating a number of back-end processes and using personalized, intelligence-driven messaging when communicating with customers across channels.

Klaviyo vs ActiveCampaign: Overview


Using Klaviyo, an unified customer platform, your e-commerce site has full control over client information and interactions, enabling you to transform regular consumer contacts into fruitful long-term alliances. The Klaviyo database gives you comprehensive information on each and every visitor, including every click, bounce, and purchase-related behavior, and connects effortlessly with any technological stack.

Klaviyo vs ActiveCampaign

You may automate personalized messages like price drop notifications, eye-catching cart upgrades, and just-in-time recommendations from a single interface using Klaviyos collection of tried-and-true email and text message templates.

Customers now believe they are being observed, not targeted, therefore batching and blasting are actually no longer necessary. With practice, Klaviyo also discloses what is effective and ineffective, spotting trends that may help you draw in and keep new clients while persuading current ones to make more purchases.

There is no reason to start from scratch or rely on other markets and ad networks because everything is available in a straightforward spot. With Klaviyo, it is easy to interact with each consumer as though you already know it and develop your company on your own terms.


One of the top email marketing platforms on the market right now is ActiveCampaign. It is an easy-to-use autoresponder platform for new businesses as well as any type of established company. We only recommend ActiveCampaign as just an autoresponder if youre an authority in this field or have any sort of online store.

Klaviyo vs ActiveCampaign

If you read this review, well not just explain how I feel about each feature of ActiveCampaign, but we will also show you how they all function, showcasing the power of the top e-commerce autoresponder system. Although a lot of autoresponders are highly recommended, statistically, none of them outperform ActiveCampaign as the best choice.

ActiveCampaign is the answer to every one of these queries. The deliverability is exceptional and up to 96% is the highest on the market. This platform has incredibly simple automation. Email marketing software should allow you to create drafts of your emails and schedule the time at which you want to deliver them.

The campaign builder has advantages and disadvantages. The ability to access all the information you would require through split testing is a pro. Your experience will be easier and more enjoyable thanks to this really helpful feature.

Klaviyo vs ActiveCampaign: Pricing

How many people are currently on your mailing list, and does Klaviyos cost change depending on how many SMS texts you deliver each month? The first 250 contacts can use email marketing tools without charge. Additionally, each SMS message costs $0.10, and each MMS text message adds $0.03 more.

If you didnt know, there are currently more than 450 distinct kinds of email marketing software accessible globally. Some of them can cost so much that the invoices might look like your cell phone number. Here is further information on how much email marketing costs.

reasonably priced To boost user engagement, ActiveCampaign provides the email marketing, efficient marketing automation, as well as CRM solutions you require. High-end software applications are often the only ones to expect their powerful automation features.

Free planStarting at $0/ monthUp to 2000 subscribers / 10000 emails.
Enterprise PackageN/A$229 Per Month - Paid Yearly
ProfessionalN/A$129 Per Month - Paid Yearly
PlusN/A$49 Per Month - Paid Yearly
LiteN/A$9 Per Month - Paid Yearly
Email and SMSStarting at $60/ month
Your marketing efforts will be more effective if you can reach customers via SMS and email.
1,001 - 1,500 contacts,15,000 monthly email sends, Email and chat support.
EmailStarting at $45/ month
Take your email marketing to a whole new level with an easy-to-use, scalable solution.
1,001 - 1,500 contacts,15,000 monthly email sends,150 free monthly SMS/MMS credits, Email and chats to support.

Klaviyo vs ActiveCampaign: Pros and Cons

KlaviyoIt is an excellent CRM that automates and focuses on the right clients with the appropriate material.
Providing a great Marketing strategy, automation, and categorization are all features of the Shopify integration that are easy to utilize. The drag-and-drop interface makes it simple to create templates even if you are not familiar with HTML.
Klaviyo is the industry norm for eCommerce email and SMS marketing for a reason. It serves as the hub for all of your customer information and serves as the foundation for effective segmentation and CLV strategies. You may adapt your marketing to meet your particular business circumstance thanks to its abundance of options and strength. Furthermore, Ive been quite pleased with Klaviyos customer support and educational resources.
It is costly, and flow control does necessitate extra caution.
If you have multiple stores, each one needs its own account. They are not affordable.
Lets face it, this isnt the cheapest email program you can find. It most likely isnt the best option for young, little eComm firms. The price isnt justified if your site gets little traffic and contains a small list. It is complicated as well, so there is a slight learning curve.
ActiveCampaignExtremely easy and user-friendly. The learning curve isnt particularly large or high.
Among some of the best email marketing solutions, ActiveCampaign offers the best list management, email automation (drip funnels), and design options.
Its really simple to download the latest programs knowing you wont need a middleman because Active Campaign connects with everything. Youd need capabilities like email marketing, programs, automation, and strong analytics. Its easy to locate my contacts and see their progress. You will find the amount of knowledge to be impressive. superior customer care.
It could be difficult to understand the terminology, especially when building if/then funnels. There might also on sometimes be bugs. It serves additional purposes as well. Although it can be expensive, if you want to grow, you need a good email/contact management system, and this one is ideal.
Customer service used to be fantastic before they grew to their current size. There was a live chat feature where we could easily ask for help on each page. Currently, the customer service part is hidden, hard to find, and buried.

Even if the website provides great and straightforward resend options, you wish there was a method to modify the email body. The email campaigns name and subject line are both changeable. However, there are times when you feel the need to amend (or, in our case, re-edit) the grammar of the original email before sending it again to the full list or just to unopened messages.

Klaviyo vs ActiveCampaign: Features

These email campaign options may be relied upon to offer the best features. Any type of modern gear has an astounding array of potential uses. contrasting the unique features of Klaviyo and ActiveCampaigns individual offerings.

Calendar/Reminder System,
Contact Database,
Contact Management,
Data Import/Export,
Drip Campaigns,
Email Marketing,
List Management,
Marketing Automation,
Mobile Access,
Mobile Optimized Emails,
ROI Tracking,
Customizable CTAs,
Drip Campaigns,
Dynamic Content,
Landing Pages/Web Forms,
ROI Tracking,
Website Visitor Tracking.

Klaviyo vs ActiveCampaign: Technical Details


Operating SystemsUnspecified
Mobile ApplicationNo
Business ModelSaaS
Supported LanguagesGerman, English, Finnish, French, Italian, Japanese, Dutch, Portuguese, Romanian, Russian, Spanish, Turkish, Vietnamese, Chinese (Simplified)
OfferingsFree/Freemium Version
IntegrationsShopify, Shopify Plus, BigCommerce, WooCommerce, PrestaShop, Adobe Commerce (Magento Commerce), Salesforce Commerce Cloud, Gorgias, ReCharge.


PlatformsWeb, App
Operating SystemsUnspecified
Mobile ApplicationApples iOS, Android
Business ModelSaaS
Supported LanguagesEnglish, Dutch, French, Spanish, German, Portuguese
OfferingsFree Trial
IntegrationsLiveChat, Survicate, BigCommerce, Calendly, Dropbox, Facebook, Business Manager, MINDBODY, Pipedrive, Shopify, Slack, SurveyMonkey, Typeform, Unbounce, Zendesk Support Suite, Twilio Programmable SMS, part of Twilio CPaaS, Magento Commerce, part of Adobe Commerce Cloud.

Klaviyo vs ActiveCampaign: Reliability and Support

Customer service should be taken into account before making an investment in new software. The support ratings for ActiveCampaign and Klaviyo are contrasted below.

Do you need assistance using Klaviyo? Post your question here if the community cant seem to help you find the answer or if you cant seem to discover what youre searching for using the search option.

Before you speak to or email a customer, you must be informed of their prior experiences with ActiveCampaign. Look up any difficulties or questions they might well have previously had to determine their requests.

Email/Help Desk
Knowledge Base
Phone Support
24/7 (Live Rep)
Email/Help Desk
Knowledge Base
24/7 (Live Rep)

Klaviyo vs ActiveCampaign: Awards & Featured

TrustRadius Top Rated 2022, TrustRadius Best Relationship of 2022, TrustRadius Best Value for Price 2022, TrustRadius Best Feature Set 2022, TrustRadius Best Feature Set Summer 2022, TrustRadius Best Relation Summer 2022, TrustRadius Best Value for Price Summer 2022.
Best Marketing Team 2022, Best Places to Work in Chicago 2022, Best Company for Diversity 2021, Best Marketing Team 2021, Trustradius Top Rated 2022, Trustradius Best of 2022, Trustradius Best Value for Price 2022, Trustradius Best Feature Set 2022, Trustradius Top Rated 2021, Trustradius Most Loved 2021, Trustradius Top Rated 2020, Trustradius Top Rated 2019, Trustradius Top Rated 2018.

Who is the Champion?

Table KlaviyoActiveCampaign
Ease of Use4.54.0
Customer Service4.55.0
Value for Money4.55.0

As per the ratings, presented above we can easily conclude that ActiveCampaign has got better ratings for everything. This proves that ActiveCampaign is comparatively better than Klaviyo.



Who are Klaviyo’s biggest competitors?

The most well-known Klaviyo substitutes are Mailchimp, Iterable, as well as Emarsys.

What is Klaviyo’s best quality?

Reviewers give triggered drip sequences the highest ratings (8.9).

How is Klaviyo Used?

The two sectors with the greatest Klaviyo utilization rates are the retail industry and Small Businesses (1-50 persons).


ActiveCampaign: A CRM or not?

Yes! Use ActiveCampaign to manage your contacts, discussions, and leads. Numerous automation tools are available to help with process simplification.

What is the purpose of ActiveCampaign?

With ActiveCampaign, you can manage contacts and create mail campaigns. This marketing automation all-in-one program provides a ton of features and is a great choice for companies of all sizes.

What can ActiveCampaign accomplish?

With ActiveCampaign, you can perform a ton of things, such as delivering email newsletters, monitoring deals, and managing connections. The most notable features, however, are the potential for automation in sales and marketing.


Both Klaviyo and ActiveCampaign offer a variety of tools for customizing email campaigns and increasing open rates. Each of these technologies has benefits and drawbacks. But when the aforementioned elements are taken into account, ActiveCampaign seems to perform better than Klaviyo. But keep in mind that Klaviyo functions best for business owners with hardly any experience.


Amanda Alston is a very hardworking and dedicated person. She is very much passionate about writing and tech. She is one of our most tech-savvy writers. She has first-hand knowledge of editing articles and writings, polishing blogs, enhancing content, and guiding website owners through the procedures necessary to build a successful online presence. She now combines her significant writing expertise with her technical knowledge to break down some of the trickiest areas that intimidate inexperienced website owners as well as those that intrigue seasoned engineers among the EliteEmailSoftware readership.

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