With the help of iContact Review, you can create effective email marketing campaigns that are both automated and workflow-driven while still following anti-spam guidelines. In this post, We will discuss iContact reviews & ratings, features & details, pricing, pros and cons, discount, and more.

Overall Ratings4.0
Dependability & Aid4.0
Discounts & OffersClick To View

What Is iContact?

No end to the sending. Support by phone, email, and chat. All stages and sizes of organizations may achieve success with iContact Email Marketing. iContact has a plan to suit any demand, from the tiny business just starting started to the marketing professionals and organizations to high-volume email providers with 25k-500K+ subscribers. Every customer receives a Success Manager who is focused on getting you up and running as soon as possible, limitless accessibility to award-winning technical assistance, and a 98% deliverability score.

iContact’s Overall Ratings (4.0/5)


Johnny Pellham (eliteemailsoftware.com):

iContact positions itself as an inexpensive email marketing solution. Although it isnt the most affordable email marketing solution, its cost is fair.

If iContact were a football team, it would be clearly in the middle of the pack. There isnt much about the iContact email marketing solution that makes it stand out from the competition, even though it offers a solid variety of capabilities that will be more than enough for many businesses and is a wonderful choice for those seeking simplicity.

Its a fantastic answer for individuals who dont want to construct sophisticated campaigns but instead prefer to rapidly generate effective campaigns that can be optimized to get the best outcome without being required to spend all day learning how to use the program.

Businesses of all sizes and phases may achieve success with the aid of email marketing management from iContact. iContact has a plan to suit any demand, whether it is for a small business that is just getting started, a skilled marketer seeking tactics to optimize campaigns, or a high-volume mailer with 15,000 to 5 million+ subscribers.


Our cutting-edge UI makes creating messages simple.


All the resources you require to maintain a thriving and expanding email list


Were available to assist when you need it, whether it be through personal conversations, videos, or webinars.


Have inquiries? Our distinguished customer service staff is prepared to provide the solutions and assistance you require.


Plan automatic communications to interact with and grow your subscriber base over time.


To guarantee that your email reaches inboxes, every message is examined.


Easily monitor campaign outcomes for data-driven marketing that is more successful.


Expand your reach beyond your inbox by boosting your email campaigns and scheduling posts on LinkedIn, Facebook, and Twitter.


Have inquiries? Our distinguished customer service staff is prepared to provide the solutions and assistance you require.

Users’ Ratings

We asked Johnny Pellham, one of our in-house specialists, to open an iContact profile and test it out. The various email marketing services that iContact provides are rated by Johnny Pellham and are listed below.

By signing up through our link, you could be able to receive a discount if you choose to use iContact. Although we frequently receive commissions from purchases made using our connections, Johnny Pellhams review was unaffected by this.

Lets have a look at what Pellham found while reviewing iContact:


DISCLAIMER: We frequently receive referral payments from partners when you make a purchase using the links on our website. Please refer to our ad disclosure and review policy for more details.


iContact is a respectable, but not exceptional, solution because of its wide variety of useful features. It has a solid email editor, the capability to construct simple autoresponder messages, rudimentary segmentation tools, a landing page generator, and effective contact management features.

Although it features a fantastic form builder, its autoresponder feature is less advanced and more challenging to use than those of other comparable products.

Making an Email

The email editor in iContact is decent, if not remarkable. You may make as many more new templates as youd like, and it provides a decent selection of customizable iContact email as well as newsletter layouts. iContact also has a lot of typical features, such as the following:

  • Text, photos, and video content blocks should be included.
  • Aspects of the design, such as colors, picture orientation, typeface, borders, and spacing, may be modified.
  • Transmit a test message
  • Spelling check
  • Detect spam
  • Create an A/B (also called split) message.
  • Mobile and desktop display

Although iContact offers good functionality, there is nothing that sets it apart from its rivals.

It lacks Mailchimps customization features, SendPulses capacity to create templates for certain material blocks, and ActiveCampaigns preview presentation choices, which allow you to see how an email would appear in different email clients.

Additionally, iContact only enables you to plan messages for the present or a certain future time. Other software enables you to deliver messages following the ideal open time or by the unique time zones of your consumers.

Contact Management

To split clients into lists and customize campaigns, you must gather as much information about them as you can. You are free to add as many custom fields as you wish to your registration forms using iContact, including checkboxes, integers, and date fields.


The segmentation functionality, which is crucial for making sure that you only send your email list the most pertinent content, is rather simple. You can divide based on:

  • A contact form (name, venue, custom fields, etc)
  • Message interaction (opens and clicks)
  • Addendum date
  • Date of the last click and open
  • You may segment based on previous purchase history and most recent activities with the help of other email marketing tools like GetResponse.

The ability to add up to 10 criteria to your section in iContact, on the other hand, enables you to address a much more focused audience.

Creating Forms

The form builder on iContact is one attribute that works well. Create forms that entice clients to provide their information if you want to effectively expand your email list.

The fields and a wide range of design elements, including button size and color, design, font, background, borders, and alignment, may all be changed with iContact. The kind of entry field-free text, checkbox, or dropdown-can also be changed.

You may view performance data for your form and post it on Facebook using the same option on iContact.com. You may make changes and monitor what functions if it isnt gathering as much client information as youd want.


iContact provides strong automation capabilities. It already has pre-built templates that are activated in response to events like a specific date, a customer subscribing to a mailing list, or any moment a person meets the criteria for a segment, like if they havent made a purchase from you in the past six months.

You may select specific parts to send each email to when you establish an automated email sequence, which is quick and simple to do. You can decide to deliver a certain message just to users who havent read your emails in the last six months, for instance, if youre conducting a win-back campaign.

Ease of Use

Gaining clients begin by simplifying the signup process. 

But after several failed efforts to utilize the single sign-on feature to register with your Google account and being repeatedly sent to the same screen.  You ultimately had to forgo that choice and manually enter the information.

It is not an easy technique to utilize.

When you finally succeed in finishing the enrollment procedure, iContact kindly offers you two alternatives for getting your email marketing campaigns off to a running start: Add Some Contacts or Compose Your First Email.

While using iContact for the first time, there isnt much of a learning curve because most of the functions are self-explanatory. You may go right in and begin immediately building email campaigns.

On the one hand, the title of each function is prominently shown in iContacts main menu, which is extremely well structured. This is a non-technical answer. Accessing any function is quick and simple thanks to the intuitive usage of the horizontal sub navigations.

Additionally, based on your most recent happenings, the dashboard is updated to provide you with tailored information, including drafts youve made, emails youve delivered, and data on the effectiveness of your email campaigns.

However, there are occasions when iContact is quite sluggish. There is a 10-second visible latency while doing an activity, like adding a brand-new contact or switching between menus.

A top email marketing platform shouldnt have that type of delay, and it doesnt make for a positive user experience. Other capabilities, including the ability to create autoresponder messages, are difficult to utilize. It took a while to figure it out even after we Googled the subject.

iContact Pricing

The 30-day iContact trial version includes a limited feature set and excludes the landing page creator, but there is no free plan available.

One paid pricing range is offered by the firm, and it begins at $15 per month for a maximum of 1,500 contacts with a 15% discount if paid annually. Whatever the price, all features are offered. Given that you have accessibility to all of iContacts capabilities and that the cost is stable and grows with your company, this offers a reasonable value for what youre paying.

As you increase the size of your mailing list and add additional contacts, the monthly cost gradually rises. It charges:

  • $25 for 1,501 to 2,500 contacts
  • $45 for 2,501 to 5,000 contacts
  • $80 for 5,001 to 10,000 contacts
  • $120 for 10,001 to 15,000 contacts
iContact FreeAdvancedHigh-Volume Sender
Visit iContact.com to create your free account.
Up to 500 contacts.
Up to 2,000 Send per month.
Drag & Drop Email Designer.
Single Hosted Landing Page.
Email Support.
Unlimited Sends per month.
unlimited Landing Page Creation.
Multiple Users.
Unlimited Welcome Series.
Smart Sending.
Marketing Automation.
Live Chat and Email Support.
Everything in Advanced with Custom Pricing

Here are the top 10 characteristics that deserve elaboration:

  • Editor with drag and drop
  • Fully flexible layouts
  • Ability to perform automated A/B split testing
  • Reports and analytics for performance
  • Access via many users Segmentation
  • Subscription control
  • Compatibility with Salesforce
  • Integrating APIs

Five Plan Organization

You may build a list somewhere between 500 to 25,000 members using one of the two plans four price tiers:

Free Trial

The free trial period for the basic edition of iContact lasts one month. However, during the free trial, the list and email capacity are each limited to 100 users and 400 emails.

Pro Plan

With the inclusion of more sophisticated capabilities like funnel reporting, social media monitoring, automation, and landing pages, iContacts Pro plan also provides a free trial.

Premier Plan

Requests for Premier plans from large volume senders (those with more than 25,000 subscribers) will be met by iContact. Compatibility for multiple accounts, lead scoring, A/B split testing, Salesforce syncing, and API support are all exclusive capabilities for Premier iContact customers. An iContact Strategic Adviser is assigned to each account holder as well.

Image Hosting

iContact provides free picture hosting with a 5MB storage cap. Although it is possible to upgrade the storage hosting capacity to 10 MB or 25 MB, a surcharge would apply.


Its simple to adapt iContacts email templates to any businesss requirements thanks to its drag-and-drop editor. The business offers a selection of editable template libraries. As an alternative, you may use the editor to create your own template from the beginning.

Automation Features

iContact Pro makes routine marketing chores simple by utilizing the capabilities of marketing automation. With customized workflows, you can target clients with the appropriate material at the appropriate time depending on their kind, location, and behavior.

To differentiate your company from rivals, its automated marketing system combines scheduled drip marketing campaigns, landing sites, management of social media advanced analytics, and email marketing.

Templates and Forms

On iContact, creating registration forms is quite simple. Simply select a template from the list provided.

As an alternative, you may use HTML to build online forms and write code to alter the font, color scheme, and input fields.

After finishing, just click save before copying and pasting the code onto your homepage or another registration page. Another choice is to create forms using third-party applications like 123ContactForm. Additionally, iContact can easily add signup forms to Facebook sites.

Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo
Business ModelSaaS
Supported LanguagesEnglish
OfferingsFree/Freemium Version
IntegrationsLiveChat, Aurea List Manager

Pros and Cons

Excellent automation. fantastic interfaceAuthoring templates through drag & drop. In spite of company culture, exposed API to interface with the larger business toolchain. Outstanding testing, analytics, and campaign management.outstanding client service. affordable for medium-sized or big organizations.Salesforce integrationSorting emails may be made simpler. could need more choices for templates. Templates have a reputation for having bugs. need to integrate social media better. Small companies can find the cost prohibitive. Due to its strength, it might be challenging to learn at first.

Future email marketing systems will be judged by the functionality they offer, with iContact now setting the bar. Although the pricing may or may not be reasonable based on the size of the firm and certain issues still need to be fixed in the templates, this appears to be a potential strategy for this kind of software, and people should anticipate rivals to start copying it.

Photos, Videos & Screenshots

iContact Deals and Coupons

To avail of the most exciting discounts and offers, please click here:

Reliability and Support

The assistance alternatives offered by iContact are a refreshing breath of air. It aggressively encourages you to contact their support or their email marketing consultant as they refer to it, by placing their phone number and email address in a large blue box on the dashboard, as opposed to always attempting to force you to tackle issues on your own.

In the main menu, there is also a persistent help button that gathers all the available assistance choices in one spot, including

  • Phone support
  • Live chat
  • Email support
  • A link to the support page

The main drawback is that iContact only offers assistance from 8 am and 8 pm EST. The help portal is effectively arranged into various subjects with a selection of iContact training.

iContact provides various online support tools to aid potential clients in understanding its email marketing program. You need to set up an account in order to unlock the assistance section (not to worry because free versions are available too).

To learn how to use the application, you may access searchable manuals and video lessons once youve logged in.


There isnt a public forum on iContact where you can post queries for the community or support personnel to respond to. To know more about the course and email marketing as a whole they do provide Live Webinars that you may join.

By emailing questions to support@icontact.com or using the websites Contact Us form, you may get in contact with the companys customer care representatives. Live chat and phone conversations are other ways to get in touch with customer service.

Services for Personal Advisory

These communication channels, however, are only accessible during regular business hours.

iContact provides advice solutions for Premier Accounts. If customers on lower-tier plans are interested in speaking with a strategic adviser to assist them with their email marketing, they can contact iContact and seek a quotation.

Cash-Back Guarantee

iContact provides a 30-day trial but does not provide a money-back guarantee. Up to 400 emails to 100 recipients are supported by the trials full functionality.

Top Rated Company
Verified by EliteEmailSoftware.com

Awards & Featured

  • Leader Small Business WINTER 2021
  • Momentum Leader SUMMER 2020
  • Easiest To Do Business With Enterprise SUMMER 2020

iContact vs Other Software

iContact Vs. Zoho Campaigns

Maintaining contact with existing clients, consumers, and potential new clients is easy with email marketing. Zoho Campaigns is a platform for connecting email marketing including over 35 apps that is simple to use and reasonably priced. Zoho Campaigns was created to simplify

iContact Zoho Campaigns

iContact Vs. GetResponse

GetResponse provides tools for effective email marketing for small and medium-sized businesses. The service has a drag-and-drop drag-and-drop cloud-based user interface. Because of this, businesses who use GetResponse can design eye-catching emails and landing sites.

iContact GetResponse

iContact Vs. Drip

Drip takes a fresh method to email marketing software; in fact, their byline refers to them as the ECRM that a major studio chose not to create. Drip also concentrates on ECRM when other email marketing platforms are more general in nature (e-commerce customer relationship manager)

iContact Drip

FAQs About iContact

With iContact, how can I create a mailing list?

Its advisable to employ a number of techniques to expand a contact list. Direct marketing, social networking, free content subscriptions, and more are a few of them. There are several approaches; there isnt one best way.

Where do I begin with email marketing?

You need a reliable, reliable provider of email services in order to begin. Due to the extensive feature set offered by iContact, you have the option of choosing from hundreds of unique ways to connect with your priceless users.

Is email marketing successful or necessary?

Marketing via email is essential. When your company depends on sales and client quantity, it is not just useful but also crucial. Many businesses, including those that only interact via email rather than actively sell via it, benefit from email marketing.

Consider it a fresh source of knowledge.

Final Thoughts about iContact Email Marketing Software

Despite a few flaws, iContact is a reliable email marketing tool for both novice and experienced users.

It provides all of the essential tools required to run an email campaign. Its superior service, which includes private advisors who assist clients in developing successful marketing strategies, is what makes it stand out. Another feature of this platform that you wont even find with some other email marketing service providers is social media connection.

Overall, iContact merits comparison with other leading email marketing programs. The greatest thing is that you can subscribe to iContacts 30-day free trial to try it out before subscribing to a premium subscription.

iContact Alternative Software

Every day, people express their thoughts about firms on Twitter. We track tweets regarding iContact and use a sentiment classification algorithm to categorize them as favorable or unfavorable. Every review reflects the viewpoint of a genuine individual. Using this data, we produce a favorability rating value that is based on actual peoples views on iContact on Twitter, both good and negative.

  • GetResponse 
  • Constant Contact 
  • Mailigen 
  • Keap (formerly InfusionSoft)

Johnny Pellham is a very hardworking and dedicated person. He is very much passionate about writing and tech. He is one of our most tech-savvy writers. He has first-hand knowledge of editing articles and writings, polishing blogs, enhancing content, and guiding website owners through the procedures necessary to build a successful online presence. He now combines his significant writing expertise with her technical knowledge to break down some of the trickiest areas that intimidate inexperienced website owners as well as those that intrigue seasoned engineers among the EliteEmailSoftware readership.

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