Amanda Alston (eliteemailsoftware.com):

The rapid rise in the popularity of Flodesk email marketing can be attributed to a few factors. First of all, the email builder is the most design-focused weve ever seen. Second, email marketing is drastically simplified. In fact, its so simple to use that it only took us five minutes to understand how everything worked.

With an easy-to-use email builder and stunning templates that you genuinely want to personalize and share, both beginners and business professionals use Flodesk to expand their businesses. Even if you dont have a website, build your email list and send the relevant emails at the right times to convert subscribers into customers. Join the tens of thousands of small businesses that utilize Flodesk daily.

Flodesk has four core features. These are:

• Forms
• Workflows
• Segments
• Email Templates

Forms:

Opt-in forms must be appealing and welcoming because they enable you to send emails to your subscribers in the first place. Keep in mind that people will take the time to complete the form and provide their email addresses. If you dont offer the form in the greatest way possible, youll turn off potential subscribers.

What incentive or advantage youre providing will determine how many people fill out the form. Among the most popular incentives for consumers to join your email list are freebies like digital products, tiny discounts, quick email courses, etc.

A webpages complete landing page is intended to draw subscribers.

A pop-up window is one that shows up each time a visitor accesses your website.

A form you can incorporate into your website is known as inline.

The best feature of Flodesk forms is that every component can be changed to fit your identity. In order to increase the number of subscribers to your forms, you may also choose to activate double opt-in and subscriber notification. Additionally, Flodesk forms can be used without a website if you dont have one. To draw subscribers, you may simply use the URLS from published forms. Using a third-party website, you can customize the URLs to stay on brand.

Workflow:

Workflows on Flodesk are made up of automatic emails that are sent after being prompted by a particular activity. For instance, if someone joins your email list and visits your landing page to request a freebie, you may set up a pipeline. This person will be included in a segment designated for individuals who also signed up for your form through the landing page because they did so. After that, the workflow is initiated.

The subscriber will be directed to the part you designated by Flodesk. An initial email is delivered to the subscriber along with the free gift after they complete the desired action (join your email list). From this point, you can choose how you want the remaining emails in this segment to be sent automatically.

Once youve created your workflow, click Publish Now to start managing your email list.

Segmentation:

As your email list expands, youll need to categorize your subscribers. Within your email list in Flodesk, you can assign particular subscribers to a segment or numerous subscribers to numerous segments. In this manner, you can appropriately prepare and tailor your marketing message. You can send messages in both single and many segments using the segment function. However, a subscriber who has been added to multiple segments will only get one email.

The default segment on Flodesk is All Subscribers, but you may add and edit a lot of other parts. You have complete control over who receives the messages, so it doesnt matter if some messages only pertain to one subscriber or to every subscriber. A sizable email list is not necessary in order to employ segments. Utilize this functionality to streamline your marketing efforts and organize your subscriber list.

Email Templates:

The collection of beautiful email templates offered by Flodesk is one of its most well-liked features. Sending messages in an email template that has been carefully and elegantly created will make email marketing infinitely better. Most people wont bother reading an email if the design is unattractive! The great thing about Flodesk is that they built their business around these gorgeous email templates, so you can be sure that your messages wont end up in the spam folder.

The Flodesk templates are not only lovely but they can also be changed. You can fiddle with the design to keep it on brand depending on the type of message youre attempting to convey and the action you want subscribers to take.

You are provided with a real-time preview of your work as you alter the design, so you can see how the message appears on each screen. To make each message as distinctive as your business, you may alter the color scheme, and the font style, and add your own product or brand photos, and other graphic components. For improved branding, you can also utilize a specific format repeatedly.

For anyone looking to get the most out of their audience, Flodesk offers a variety of options. Thanks to Flodesks wonderful functionality and aesthetics, expanding and nurturing your email list is simple. Whats best? To examine your best-performing emails, duplicate their performance, and raise your click-through rates, use the services analytics and insights.