Well go into great detail regarding Flodesk today. Well go through this tools features and how to use them. This post will also discuss the price and features.

In this post, We will discuss Flodesk review & ratings, features & details, pricing, pros and cons, discount, and more.

Overall Ratings3.2
Dependability & Aid4.1
Discounts and offersClick To View

What Is FloDesk?

A digital marketing service provider called Flodesk was created by and for creators. It allows you to publish opt-in forms to expand your list, design and deliver marketing emails that are consistent with your brand, and construct effective email automation.

FloDesk’s Overall Ratings (3.2/5)

Amanda Alston

Amanda Alston (eliteemailsoftware.com):

The rapid rise in the popularity of Flodesk email marketing can be attributed to a few factors. First of all, the email builder is the most design-focused weve ever seen. Second, email marketing is drastically simplified. In fact, its so simple to use that it only took us five minutes to understand how everything worked.

With an easy-to-use email builder and stunning templates that you genuinely want to personalize and share, both beginners and business professionals use Flodesk to expand their businesses. Even if you dont have a website, build your email list and send the relevant emails at the right times to convert subscribers into customers. Join the tens of thousands of small businesses that utilize Flodesk daily.

Flodesk has four core features. These are:

  • Forms
  • Workflows
  • Segments
  • Email Templates


Opt-in forms must be appealing and welcoming because they enable you to send emails to your subscribers in the first place. Keep in mind that people will take the time to complete the form and provide their email addresses. If you dont offer the form in the greatest way possible, youll turn off potential subscribers.

What incentive or advantage youre providing will determine how many people fill out the form. Among the most popular incentives for consumers to join your email list are freebies like digital products, tiny discounts, quick email courses, etc.

A webpages complete landing page is intended to draw subscribers.

A pop-up window is one that shows up each time a visitor accesses your website.

A form you can incorporate into your website is known as inline.

The best feature of Flodesk forms is that every component can be changed to fit your identity. In order to increase the number of subscribers to your forms, you may also choose to activate double opt-in and subscriber notification. Additionally, Flodesk forms can be used without a website if you dont have one. To draw subscribers, you may simply use the URLS from published forms. Using a third-party website, you can customize the URLs to stay on brand.


Workflows on Flodesk are made up of automatic emails that are sent after being prompted by a particular activity. For instance, if someone joins your email list and visits your landing page to request a freebie, you may set up a pipeline. This person will be included in a segment designated for individuals who also signed up for your form through the landing page because they did so. After that, the workflow is initiated.

The subscriber will be directed to the part you designated by Flodesk. An initial email is delivered to the subscriber along with the free gift after they complete the desired action (join your email list). From this point, you can choose how you want the remaining emails in this segment to be sent automatically.

Once youve created your workflow, click Publish Now to start managing your email list.


As your email list expands, youll need to categorize your subscribers. Within your email list in Flodesk, you can assign particular subscribers to a segment or numerous subscribers to numerous segments. In this manner, you can appropriately prepare and tailor your marketing message. You can send messages in both single and many segments using the segment function. However, a subscriber who has been added to multiple segments will only get one email.

The default segment on Flodesk is All Subscribers, but you may add and edit a lot of other parts. You have complete control over who receives the messages, so it doesnt matter if some messages only pertain to one subscriber or to every subscriber. A sizable email list is not necessary in order to employ segments. Utilize this functionality to streamline your marketing efforts and organize your subscriber list.

Email Templates:

The collection of beautiful email templates offered by Flodesk is one of its most well-liked features. Sending messages in an email template that has been carefully and elegantly created will make email marketing infinitely better. Most people wont bother reading an email if the design is unattractive! The great thing about Flodesk is that they built their business around these gorgeous email templates, so you can be sure that your messages wont end up in the spam folder.

The Flodesk templates are not only lovely but they can also be changed. You can fiddle with the design to keep it on brand depending on the type of message youre attempting to convey and the action you want subscribers to take.

You are provided with a real-time preview of your work as you alter the design, so you can see how the message appears on each screen. To make each message as distinctive as your business, you may alter the color scheme, and the font style, and add your own product or brand photos, and other graphic components. For improved branding, you can also utilize a specific format repeatedly.

For anyone looking to get the most out of their audience, Flodesk offers a variety of options. Thanks to Flodesks wonderful functionality and aesthetics, expanding and nurturing your email list is simple. Whats best? To examine your best-performing emails, duplicate their performance, and raise your click-through rates, use the services analytics and insights.

Users’ Ratings

We asked Amanda Alston, one of our in-house email marketing specialists, to open a Flodesk profile and test it out. The various email marketing services that Flodesk provides are rated by Amanda and are listed below.

By signing up through our link, you could be able to receive a discount if you choose to use Flodesk. Although we frequently receive commissions from purchases made using our connections, Amandas review was unaffected by this.

Lets have a look at what Amanda found while reviewing Flodesk:

G2Trustpilot Trustradius Capterra Overall

DISCLAIMER: We frequently receive referral payments from partners when you make a purchase using the links on our website. Please refer to our ad disclosure and review policy for more details.


  • Drip Campaigns
  • WYSIWYG Editor
  • Dynamic Content
  • Landing Pages/Web Forms
  • Subscriber Management
  • Image Library
  • Reporting/Analytics
  • List Management
  • CAN-SPAM Compliance
  • Event-Triggered Actions
  • Send automated emails based on customer behavior
  • Mobile Optimized Emails
  • Template Management

Ease of Use

The Flodesk email builder is quickly becoming a huge star. It significantly improves the entire email marketing process.

The first thing youll see if you briefly enter your settings is a page where you can customize your brand preferences. This includes your brand colors, company name, website, address, and social media pages. Brand colors, indeed. The email builder will always have your companys color scheme at your disposal.

Returning to the dashboard, lets begin creating a new email. When you click to start a new email, Flodesks collection of gorgeous email templates will be the first thing you see. These templates can all be modified completely.

To change the style options or completely remove a block, click on any block. You can see a Plus sign by hovering your cursor over the area between the bricks. To add a new block, click it.

You can add the following types of blocks:

  • Logo
  • Link bar (Basically, like the navigation of a website.)
  • Image
  • Layouts (Well talk more about this in a sec.)
  • Instagram Feed (Yes, really!)
  • Text
  • Button
  • Divider Line
  • Spacer
  • Social Icons
  • Footer (This contains the unsubscribe link. You can choose from a selection of different footer messages.)
  • Address (Its required by law to include your mailing address in all email newsletters.)

For a while, lets talk about layouts because this is the block that can give your emails that extra something.

You can add one of 30 pre-formatted text and image layouts from Flodesk to your emails. The layout blocks typefaces, colors, and text can all be changed. Your emails will appear truly unique as a result.

The quantity of fonts on Flodesk is another important consideration. The majority of email companies only offer a restricted number of unattractive font options. Over 100 fonts-many of them premium fonts-are available on Flodesk. For your signature sign-off, you can choose from a wide assortment of script fonts.

FloDesk Pricing

FLAT RATE$38Flodesk costs $38 per month, regardless of the number of subscribers. Has FREE trials.


The most crucial aspect to consider when determining whether or not to work with a specific email marketing business is deliverability. You want to be sure that your emails are truly getting to the inboxes of your recipients and arent getting diverted to the spam or promotional tabs.

As we previously said, several Flodesk users, like myself, report lower open rates after switching. Others claim an uptick. So we decided to conduct a more impartial test.

GlockApps is a service that aids in measuring and enhancing email deliverability for business owners. Weve tested the effectiveness of the first email in my welcome series.

Flodesk review

As you can see, 72% of the emails we sent were opened by recipients, 11% were flagged as promotional, 14% as spam, and 3% were lost in the shuffle.

Its crucial to remember that this is a single test for a single email. To make the test more precise, we took precautions to ensure that the email was clear of any phrases that could cause spam. Having stated that, several factors, such as the number of links in an email, the size of the images, the reputation of the sender, etc., might affect the outcome.

Not a great delivery rate, at 74%. That indicates that 26% of individuals wont even have the opportunity to view our email until they check their spam or promotions folder. It wouldnt be remarkable even if we were able to change my emails and raise that percentage to 85%.

Technical Details

PlatformsWeb, App
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android
Business ModelSAAS/Web/Cloud
Supported LanguagesEnglish, French, German, Japanese, Portuguese, and Spanish.
OfferingsFree Trial
IntegrationsZapier, Shift, Divi, Subbly, etc.

Pros and Cons

Among all prominent email marketing providers, Flodesk has the most beautiful email templates Ive ever seen. Additionally, its quite simple to adapt the templates to your needs using their email editor. If you have a sizable email list, switching to Flodesk will result in significant financial savings due to the flat rate pricing, which is also a highly appealing offer.A users account was instantly terminated by Flodesk, and the company demanded access to their IP address, contact information, and the date and time of their subscription.
It is quite simple to use and makes sense. Even if you have no prior expertise with email marketing, you can easily generate, edit, and send emails because there arent any unnecessary buttons or links.The inability to include a users color code in specific blocks would be the only drawback.
Wonderful customer supportBecause of how beautifully crafted the image layouts are for mobile viewing, horizontal photographs frequently receive the short end of the stick. The templates and layouts are simple to utilize, but they dont offer much freedom for additional customizing with what theyve previously produced.
Flat rate and budget-friendlyThe lack of flexibility with Flodesk is its main flaw. Although it is still a young and developing service, its rate of development is regrettably extremely modest.

Photos, Videos & Screenshots

FloDesk Deals and Coupons

To avail the most exciting discounts and offers, please click here:

Reliability and Support

With Flodesk, there are three methods to receive assistance:

  • The Help Center for Flodesk
  • Customer Support for Flodesk
  • The Facebook group for Flodesk Insiders

You can set up your Flodesk account using the articles and tutorials in the Flodesk Help Center. Flodesk is attempting to add more content to the Help Center, although its still a little on the light side. The good news is that, because Flodesk is so simple to use, you probably wont need to refer to Help Center articles that much.

The Flodesk customer service crew is helpful and polite. Sadly, they are only accessible through email. No phone or live chat help is offered. Personally, I believe that software and app developers who work with thousands of clients should be required to offer live chat assistance.

The Facebook community for Flodesk Insiders is another resource for users. By joining, you will also receive all of the most recent Flodesk news. Thousands of users of Flodesk participate in the group, including members of the customer care team.

Verified by EliteEmailSoftware.com

Awards & Featured


FloDesk vs Other Software

FloDesk vs  Klaviyo

A marketing automation platform is called Klaviyo. developed for e-commerce and web enterprises and powered by data.

FloDesk Klaviyo

FloDesk vs ActiveCampaign

Growing companies may connect and engage with their customers more meaningfully with the aid of ActiveCampaign. Through the automation of numerous back-end procedures and the use of individualized, intelligence-driven messaging when connecting with customers across channels, their SaaS platform enables organizations to develop improved customer experiences.


FloDesk vs Constant Contact

Constant Contact has all the resources, services, and professional advice you need to get online - and grow online - in one convenient location, whether your goal is to increase your customer base, increase your sales, or simply spread the word about your passion.

FloDeskConstant Contact

FloDesk vs AWeber

Email marketing services assist small businesses in automating newsletter distribution and email follow-up for greater customer retention and better sales.


FAQs about FloDesk

Who Should Use Flodesk?

Flodesk is a fantastic option for marketers that want their emails to have a high level of aesthetic appeal but dont want to deal with tricky coding alterations to reach their design objectives.

Does FloDesk offer Email AutoMations?

For the emails that you create, FloDesk provides automated sequences. Use automation to deliver messages to recipients in a specific order or to make certain emails sent at specific times.

What is Workflow in FloDesk?

In Flodesk, email sequences are built using workflows. There, you can quickly get a list of all of your workflows.

Does FloDesk offer A/B testing?

Flodesk doesnt allow for A/B testing.

Does FloDesk have an Affiliate Program?

Flodesk has an affiliate program that pays a flat $19 commission per signup.

Final Thoughts about FloDesk Email Marketing Software

If youre a marketer who doesnt have the time or desire to work with hard-coded email automation templates, Flodesk email management is a great option. Most likely, youre looking for a platform thats simple to use, easy to navigate, and as uncomplicated as feasible. If you can sign up for a service that wont increase your monthly charge as you expand, thats an added plus.

Which email marketing platform do you employ? Why do you like it better? Post a comment and let us know.

FloDesk Alternative Software

  • Drata
  • Ghost
  • Gumroad
  • Mailchimp
  • EmailOctopus
  • Plasso
  • Listmonk
  • Pico
  • Campaign Genius

Amanda Alston is a very hardworking and dedicated person. She is very much passionate about writing and tech. She is one of our most tech-savvy writers. She has first-hand knowledge of editing articles and writings, polishing blogs, enhancing content, and guiding website owners through the procedures necessary to build a successful online presence. She now combines her significant writing expertise with her technical knowledge to break down some of the trickiest areas that intimidate inexperienced website owners as well as those that intrigue seasoned engineers among the EliteEmailSoftware readership.

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