Email marketing software is offered by Drip to e-commerce marketers. By putting up engaging forms at the right time and place, you can use them to generate new leads. Additionally, it enables you to send tempting marketing-related emails and SMS messages, as well as follow-up emails and support emails, to customers who abandoned their shopping carts. While Klaviyo gives you the ability to deliver highly customized experiences over all of your marketing platforms. Over $3.7 billion in sales have been produced by brands using Klaviyo.
Drip VS Klaviyo: Overview
Drip:
You may use email marketing to build relationships with your customers and increase traffic to your website by sending customized content to each one of them. Is there a more expedient way to produce and distribute those messages than by hand? Yes, if you use a platform like Drip to assist you in designing, planning, and sending those emails. Drip will cost you money in addition to saving you time and improving your results like any other software solution. Do Drip customer reviews suggest its a wise investment?
The majority of marketing experts agree that investing in email campaigns is a wise strategy that yields impressive results. The average investment return (ROI) for email advertising, according to the Data & Marketing Association, is a staggering 3,800%. Accordingly, for every $1 invested in email marketing, you should anticipate a $38 return on investment. Not only is it wise, but its also economical to use a platform like Drip to increase the potency of your email campaigns.
Klaviyo:
Using owned marketing channels including email, SMS, in-app alerts, and the web, Klaviyo, a growth marketing platform, enables the delivery of highly individualized experiences.
According to the vendor, brands have generated over $3.7 billion in revenue through Klaviyo in only the past year.
With Klaviyo, you can more easily build deeper, more valuable customer relationships.
Pricing:
| Package | Drip | Package | Klaviyo |
| Email Marketing The pricing starts at $39/month and is based on the size of the contact list. Email Marketing Pricing Plan plan includes: Chat and Email SupportCustomizable Number of ContactsDedicated Customer Manager | $39/Per month | Email/usage-based/per month, This plan covers 250-500 email contacts with highly targeted, personalized marketing. Email plan includes Best-in-Class Segmentation and PersonalizationData Science and AnalyticsEmail and Chat SupportFacebook and Instagram AdvertisingOne-Click IntegrationsPre-Built Automations and Flow BuilderROI-Based ReportingUnlimited A/B TestingUnlimited Email Send. | $20.00 Per Month |
| Email/usage-based/per month This plan covers 1001-1500 email contacts with highly targeted, personalized marketing. Email plan includes: Communicate on Every Customers Preferred ChannelEmail & Chat SupportMessaging From a Single ScreenROI of Each ChannelUnlimited Email Sends. | $30.00 Per Month | ||
| Email/usage-based/per month This plan covers 1001-1500 email contacts with highly targeted, personalized marketing. Email plan includes: Communicate on Every Customers Preferred ChannelEmail & Chat SupportMessaging From a Single ScreenROI of Each ChannelUnlimited Email Sends. | $45.00/per month | ||
| Email/usage-based/per month This plan covers 1501-2000 email contacts with highly targeted, personalized marketing. Email plan includes: Communicate on Every Customers Preferred ChannelEmail & Chat SupportMessaging From a Single ScreenROI of Each ChannelUnlimited Email Sends. | $60.00/per month |
Pros and Cons:
Drip:
| Pros | Cons |
| eCommerce-friendly features. | There is no phone support. |
| Trial period (no credit card). | Expensive for low-volume emailers. |
| Several integrations. | |
| CRM characteristics that are robust. |
Klaviyo:
| Pros | Cons |
| It is a superb CRM that also automates and targets the correct customers with the right content! | Can be expensive, and flow management does call for additional care. |
| One of Klavyios most significant characteristics is its ability to integrate with virtually any product available. As a result, users may easily incorporate Klavyio into their current workflows and systems. Due to its multiple integrations, Klavyio is a flexible tool that may be applied in various ways. | The user interface of Klavyio needs to be improved. It is out of date and does not accommodate users in the present day. The interface lacks the capabilities that consumers want and is cumbersome to use. Klavyio needs to update its user interface and make it easier to use. |
| Offers an excellent Shopify integration is simple to use and has effective marketing, automation, and categorization If you are unfamiliar with HTML, creating templates using the drag-and-drop functionality is simple. | You must have a different account if you operate more than one shop. They are not inexpensive. |
| For a good reason, Klaviyo is the industry standard for eCommerce email and SMS marketing. It acts as the nexus for all of your client data and forms the basis of a solid segmentation and CLV strategy. It has a ton of options and is quite strong, allowing you to customize your marketing to fit your unique business situation. Additionally, Ive been really happy with Klaviyos customer service and instructional materials. | This isnt the most inexpensive email program available, lets face it. It probably isnt the greatest choice for new, tiny eComm businesses. If your site doesnt receive much traffic and has a small list, the price isnt warranted. Additionally, it is complicated, therefore there is a small learning curve. |
Photos, Videos, and Screenshots:
Drip:
Klaviyo:
Reliability and Support:
Drip:
Overall, we have a favorable opinion of Drip support. Service is prompt, friendly, and knowledgeable, and agents are skilled at resolving issues. We appreciate that they sent you an email after the event with a summary of the interaction so you may refer to it as needed and have a record of the conversation.
It may displease some that Drip does not appear to offer phone support or specific account services, regardless of the size of the account. I can understand why many people would choose to make a phone call when you take into account how complicated the eCRM system may become when you explore its complexities.
A list of Drips support options is shown below:
Contact: You can email support, but response times are slow; if you can, choose another method.
Form of Assistance: To receive prompt answers to questions of that nature, choose your need from a constrained dropdown selection. You can send information to Drip and anticipate a response if it doesnt work.
Live Chat: When using the Drip platform, you never have to worry about how to get in touch with Drip. No matter where you are, you may start a chat session by pressing a simple-to-find button.
Interactive Help: Use the learn tabs search feature if youre looking for something specific. Additionally, you can access the User Manual, manuals, courses, webinars, and other easily navigable materials and articles. There is a ton of information accessible to help you on your journey.
Guides: Get in-depth answers to your Drip-related questions as well as step-by-step lessons on a variety of subjects.
Videos: Drip has a Youtube page with numerous how-to videos.
Online documentation for Drips REST API is available.
Blog: Look for topics like quality standards, case studies, email marketing, marketing automation, and headlines that are special to agencies.
Klaviyo:
There are 3 Categories in the Support Segment:
- Welcome
Check back here for updates on Klaviyo and to examine our forums best practices.
- Getting Started
- News & Announcements
- Got a Question?
Looking for assistance with Klaviyo? Ask your question here if you cant seem to find what youre searching for using the Search option, and the Community will assist you in locating the answer.
- Accounts and Settings
- Campaigns, Flows, and SMS
- Lists, Segments, and Profiles
- Signup Forms
- Metrics and Analytics
- Deliverability
- Email Templates and Coupons
- Integrations
- Community Commons
Learn from your colleagues and discuss what is or is not working from firms of comparable size across sectors. A recent surge lifts all boats, as the saying goes.
- Show & Tell
- Learn with Klaviyo
Helpful Resources
- Developer Portal
- Help Center
- Partner Directory
Awards:
Drip:
- SaaSworthy Top 20 Most Popular Software - Marketing Automation (Q1 2022)
- SaaSworthy Top 20 Most Popular Software - Marketing Automation (Q2 2021)
- SaaSworthy Top 20 Most Searched Software - Marketing Automation (October 2019)
Klaviyo:
- TrustRadius Top Rated 2022
- TrustRadius Best Relationship of 2022
- TrustRadius Best Value for Price 2022
- TrustRadius Best Feature Set 2022
- TrustRadius Best Feature Set Summer 2022
- TrustRadius Best Relation Summer 2022
- TrustRadius Best Value for Price Summer 2022
Features:
| Drip | Klaviyo |
| Contact Management, Reporting/Analytics, Mass Texting, OTHER FEATURES, Campaign Management, Lead Management, Segmentation, Email Marketing, Referral Tracking, Alerts/Notifications. | Scheduled Messaging, Message Personalization, Reporting/Analytics, Mass Texting,2-Way Messaging, Contact Management, MMS, Shortcodes, Mobile Coupons, Mobile Keywords, OTHER FEATURES, Campaign Planning, CRM, For Small Businesses, Multi-Campaign, AB Testing, Customer Segmentation, Email Marketing, Event Triggered Actions, Campaign Management, Marketing Automation, Multi-Channel Marketing, Social Media Integration, Spam Blocker, ROI Tracking, Landing Pages/Web Forms. |
Technical Details:
Drip:
| Platforms | Web |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
| Business Model | SaaS |
| Supported Languages | English |
| Offerings | Free Trial, Free/Freemium Version |
Klaviyo:
| Platforms | Web |
| Operating Systems | Unspecified |
| Mobile Application | No |
| Business Model | SaaS |
| Supported Languages | German, English, Finnish, French, Italian, Japanese, Dutch, Portuguese, Romanian, Russian, Spanish, Turkish, Vietnamese, Chinese (Simplified) |
| Offerings | Free/Freemium Version |
| Integrations | Shopify, Shopify Plus, BigCommerce, WooCommerce, PrestaShop, Adobe Commerce (Magento Commerce), Salesforce Commerce Cloud, Gorgias, ReCharge |
Who Is The Champion?
| Table | Drip | Klaviyo |
| Ease of Use | 4.0 | 4.5 |
| Customer Service | 4.5 | 4.5 |
| Features | 4.0 | 4.4 |
| Value for Money | 3.7 | 4.5 |
| Overall | 4.0 | 4.4 |
The rating table shows that Klaviyo is the winner in this instance.
FAQs:
Drip:
What is the price of Drip?
Drip cost varies according to the number of contacts on your list. The price goes at $19 for up to 500 contacts.
Drip is a CRM.
Yes. Drip is primarily an email campaign automation tool, but it may also be used for customer relationship management.
What exactly is Drip software?
Drip is a cloud-based e-commerce solution that enables businesses, among other things, to automate their email marketing campaigns.
How do you implement Drip email marketing?
Drip functions by enabling users to develop triggers and actions. A marketer, for example, can send emails whenever a customer gives up a shopping cart.
Klaviyo:
Who are the main rivals of Klaviyo?
The most popular alternatives to Klaviyo are Mailchimp, Iterable, and Emarsys.
What is the finest quality of Klaviyo?
Triggered drip sequences receive the greatest rating from reviewers (8.9).
Who Uses Klaviyo?
The Retail sector and Small Businesses (1-50 people) are the two industries with the highest Klaviyo usage rates.
Conclusion:
Drip is one of the greatest email marketing and automation platforms weve tested, and weve tested a lot of them. But in this article, Klaviyo takes the trophy home!
Yes, Klaviyo has some incredible features, but lets be honest here. You expect to see outcomes. Good news then! Data provided by Klaviyo demonstrates why they are the best at what they do.
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