You will fully understand the best email marketing packages currently offered after reading our comparison guide. By reading this, you will gain knowledge of a variety of characteristics and facets of both systems, allowing you to judge for yourself which is better.
We provide effective tools for small businesses to streamline and expand digital marketing. We assist you in creating solid connections and producing effective results, whether your goal is boosting revenue, expanding your clientele, or engaging an audience.
The Salesforce marketing automation tool Pardot was created to fill the gap between the sales and marketing departments.
Constant Contact vs Pardot: Overview
Constant Contact
A piece of email marketing software with user-friendly features that strengthens your marketing effort. With its simple drag-and-drop interface, you can easily create and customize email templates that are ideal for your company and target market. You can send customized emails to the appropriate recipients at the appropriate time using its autoresponder capability.
Simply add your contacts to Constant Contacts automate list, and it will immediately send them a sequence of pre-configured emails to keep your audience interested with little work on your part. With the help of its email monitoring capabilities, you can keep track of who is in the real-time opening, clicking, or posting your emails and social media posts.
Pardot
A Salesforce-based B2B marketing automation technology is provided by Pardot. Lead management, better lead generation, email campaigns, sales coordination, ROI reporting, and AI capabilities are just a few of its features. It enables users to create data-driven, intelligent programs for the precise client experience they desire. By basing campaign action on CRM data, they may convert sales figures into a marketing strategy. In order to better understand the consumer experience, they can graphically map out and test each asset and touchpoint in their program.
Marketers get access to insights with the precise numbers they need to quickly adjust and gain a better understanding of campaign performance. Additionally, Pardot provides two solutions, one of which is Salesforce Engage, which enables customers to create customized campaigns using marketing-curated content. Engage Campaigns, Engage Reports, Engage for Outlook and Gmail, Engage Alerts, and Engage for Salesforce Mobile are some of its features. Along with offering B2B marketing analytics solutions, Pardot also has a mobile app and a sophisticated dashboard.
Constant Contact vs Pardot: Pricing
| Pricing | Constant Contact | Pardot |
| Free | Free Trial | $0 |
| Core | Starting at $9.99/month Price based on the number of contacts | N/A |
| Plus | Starting at $45/month Price based on the number of contacts | $2,500/month Salesforce Pardot Plus has all of the Pardot Growth capabilities in addition to greater capability. Plus, there is an endless amount of landing pages, forms, and landing pages. It monitors 25 rivals, 250 SEO keywords, 100 automated rules, 10 SSL vanity domains, and 10 dashboards that display engagement history. For greater capability, there are additional costs. |
| Growth | N/A | $1,250/month The Salesforce Pardot Growth plan includes all of Pardots core features, including email marketing tools, engagement efforts, social media post tracking, ROI reporting, custom fields, user management, in-depth prospect tracking, and reusable URLs. Pardot Growth can be combined with your current CRM, Google AdWords, Olark Chat, Eventbrite, and Webinar. The maximum amount of Pardot growth consists of 100 SEO keywords tracked, 50 forms, 50 landing pages, 50 automation rules, 10 rivals monitored, 3 SSL vanity domains, and 5 engagement history dashboards. For extra features, there is an extra charge. |
| Advanced | N/A | $4,000/month Salesforce Pardot Advanced has access to all of Pardot Plus features. The expanded restrictions are 1000 SEO keywords, 150 automation rules, 100 competitors, 20 SSL vanity domains, 20 interaction history dashboards, and 100,000 API queries daily. Another new update in Salesforce Pardot Advanced is Einstein AI from Salesforce. |
| Premium | N/A | $15,000/month Salesforce Pardot Premium comes with all of Pardot Advanceds capabilities in addition to new features designed with corporations in mind. The primary benefit of this plan is the 75,000 contract cap increase. |
Constant Contact vs Pardot: Pros and Cons
| Pros | Cons | |
| Constant Contact | No cost for 60 days. Simple email imports for Gmail and Outlook. No agreements. Anytime, cancellation. | Storage constraints. Limited automatic response. |
| Pardot | An excellent tool that provides you with vital business intelligence about potential clients who visit your website or click on certain links you send them in emails. So far, the customer experience has been excellent. The marketing and sales teams have been able to communicate extraordinarily well since we began using Pardot five years ago. Pardot, an excellent B2B platform, undoubtedly interfaces with Salesforce. | The inability to schedule times that are appropriate for openers using the data from your list annoys users. Several leads can be generated using Pardot with the same email address. Due to this requirement, redundant data and inaccurate data are a concern. One of Pardots biggest weaknesses is reporting. |
Constant Contact vs Pardot: Features
We can trust these email marketing systems because they will provide us with the best features. There are an amazing number of options available for any technical equipment. Lets contrast and analyze the features that Pardot and Constant Contact each offer independently.
| Constant Contact | Pardot |
| AB Testing Auto-Responders CAN-SPAM Compliance Customer Surveys Drip Campaigns Dynamic Content Event-Triggered Actions Image Library Landing Pages/Web Forms List Management Mobile Optimized Emails Reporting/Analytics Subscriber Management Template Management WYSIWYG Editor | AB Testing Auto-Responders CAN-SPAM Compliance Customer Surveys Drip Campaigns Dynamic Content Event-Triggered Actions Image Library Landing Pages/Web Forms List Management Mobile Optimized Emails Reporting/Analytics Subscriber Management Template Management WYSIWYG Editor |
Constant Contact vs Pardot: Technical Details
Constant Contact:
| Platforms | Web |
| Operating Systems | Unspecified |
| Mobile Application | AndroidiPhoneiPad |
| Business Model | Cloud, SaaS, Web-Based |
| Supported Languages | Danish, German, English, French, Italian, Dutch, Norwegian, Portuguese, Spanish, Swedish |
| Offerings | Free Trial |
| Integrations | RedHorse CRM, Zyprr Inc, Aurea List Manager, Shopify, BigCommerce, Adobe Commerce (Magento Commerce) |
Pardot:
| Platforms | Web, App, Cloud |
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS, Android |
| Business Model | SAAS |
| Supported Languages | English, French, German, Japanese, Portuguese, and Spanish. |
| Offerings | Free Trial |
| Integrations | Zapier, Unbounce, Vidyard, Qualified, Webinar, Surveymonkey, etc. |
Constant Contact vs Pardot: Photos, Videos & Screenshots
| Constant Contact | Pardot | |
| Photos & Screenshots |    |    |
| Videos | https://www.youtube.com/watch? | https://www.youtube.com/watch? |
Constant Contact vs Pardot: Reliability and Support
Constant Contact also offers a huge knowledge base, email, live chat, and phone support. In actuality, their library has over 90K articles, guides, and lessons. Even though the hours are still flexible, phone assistance is not always accessible.
They are quite active on social media and have a thriving community. They simply give you a variety of options for getting support.
Calls to Salesforce support can be made by Pardot Premier Support clients (including Premier Partners) and their designated Pardot Premier Support contacts. By region and language, different levels of premium phone assistance are accessible (available 24 hours a day, Monday through Friday, in English). For weekend service, please see this articles section on business hours.
You can find phone support numbers in this post. To get on the Pardot Premier line when you call, be certain to enter the Premier Support Passcode. For Pardot Premier Support, there is a different entitlement than for Salesforce or Marketing Cloud Premier Support.
| Constant Contact | Pardot |
| 3.5/5 | 4/5 |
| Email/Help Desk FAQs/Forum Knowledge Base Phone Support Chat | Email/Help Desk FAQs/Forum Knowledge Base Phone Support Chat |
Constant Contact vs Pardot: Awards,& Featured
| Constant Contact | Pardot |
|---|---|
| 2012 and 2013 Stevie® Award Winner for Customer Service Department of the Year, Boston Business Journal Award for Most Admired Public Technology Company, DM Confidential Dealies Award for Best Email Service Provider, Best in Biz Gold Award for SaveLocal in the Small or Medium Business Service of the Year category, Gold Stevie® Award Winner in the Company of the Year - Computer Services category in the 2012 American Business Awards℠,2012 Deloitte Technology Fast 500™, a ranking of the 500 fastest growing technology, media, telecommunications, life sciences, and clean technology companies in North America,2012 and 2013 BtoB Social Media Marketing Awards for Constant Contacts use of Facebook®, Twitter®, and Pinterest®,2012 Small Business Influencer Award, Boston Business Journals Power 50 Award, Silver Stevie® Award for Sales Department of the Year,2020, 2021 and 2022 Trustradius Top-Rated Awards. | Capterra Shortlist Lead Capture Software- Top Performer 2022Capterra Shortlist Marketing Analytics Software- Established Player 2022Capterra Shortlist Lead Generation Software- Noteworthy Product 2022 |
Who is the Champion?
| Constant Contact | Pardot | |
| Ease of Use | 4.3 | 4.1 |
| Customer Service | 4.2 | 4.0 |
| Features | 4.1 | 4.0 |
| Value for Money | 4.0 | 3.5 |
| Overall | 4.3 | 4.3 |
We can clearly assume from the above ratings that Constant Contact has received higher ratings across the board. This demonstrates that Constant Contact is superior to the Pardot comparison.
FAQs
Constant Contact
Constant Contact: What Is It?
Constant Contact is a packed email marketing platform with features like real-time reporting, drag-and-drop customization, and social network integration. It is a tool for sending out mass emails to SMB clients. As of 2019, Constant Contact also provides solutions for supporting midsize enterprises, including a site and landing page generator.
Can you use Constant Contact as a CRM?
An all-encompassing CRM platform is provided by Constant Contact in association with SharpSpring. You would be far better off looking at one of these CRMs for small businesses, which are considerably more reasonably priced, instead of paying $399 per month. There are also a ton of top-notch free CRMs available.
How can I end my subscription to Constant Contact?
Unfortunately, you must call Constant Contact during regular business hours (Eastern time) to terminate your account. The hotline for the US and Canada is as follows: 855-229-5506.
Pardot
How many emails per minute can Pardot send?
Administrators can define the Pardot bulk email limitations, which range from 0 to 500 emails. However, the standard cap ranges from 200 to 500.
What distinguishes Pardot and Salesforce from one another?
Because it manages account and contact information, the lifecycles of leads and opportunities, support case management, etc., Salesforce is largely intended for salespeople. Because it handles email campaigns, prospect data gathering, prospect activity tracking, and scoring, among other things, Pardot is made for marketers.
Is there a database for Pardot?
You must create your prospect database before you can configure your Pardot email marketing campaigns. To understand how to create a prospect database, you must first grasp what a prospect and guest are. Download the expert-created guide to get started with your Pardot journey.
Conclusion
A group of impartial B2B industry specialists tested Constant Contact and Pardot, thoroughly examining each programs key features. The unique SmartScore system used to determine their overall ranking assigns a partial score to each component, including the primary features, customer assistance, mobile help, security, client satisfaction, and media presence.
FinancesOnline understands that practical characteristics are not the only factor that is important to a company, so we make an attempt to consider all aspects of a product before assigning it a final rating.
Due to its superior basic and advanced functionality, analytics, service, and price, among many other things, Constant Contact wins out in almost every aspect of this comparison research.
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