With the help of Constant Contacts technology, companies can instantly know who is opening, clicking, and sharing their emails. Among other capabilities, automation can be set up to resend emails to recipients who did not open them, send welcome emails to new subscribers, and initiate an email series based on specific actions. Klaviyo, on the other hand, is a growth marketing platform that enables you to deliver highly customized experiences across owned marketing channels including email, SMS, in-app alerts, and the web. And the numbers speak for themselves-over $3.7 billion in revenue was generated by brands through Klaviyo in just the past year.
Constant Contact vs Klaviyo: Overview
Constant Contact:
Constant Contact is an online marketing company that mostly caters to small businesses. It was formed in 1995. Through its platform, business owners may execute and track email marketing campaigns, build websites and online stores, and utilize social media.
By the end of 2023, there will be more than 4.3 billion email users in the world, thus Constant Contact can help businesses employ email marketing as a successful, cost-effective digital strategy.
AWeber, a provider of email marketing software, conducted a poll in 2020 and discovered that 66% of small businesses stated they utilized email marketing to promote their services or communicate with leads and/or customers. According to the survey, 79% of small businesses said email marketing was essential or very important to their business plan, and 69% of small businesses thought it was effective or very effective.
Small businesses may promote their brands, inform or update their customers, encourage purchases with discounts, and generate trackable, real-time results for their email campaigns using Constant Contacts email marketing tools.
Klaviyo:
A single customer platform called Klaviyo gives your online brand complete ownership of your customer data and interactions, enabling you to convert customer encounters into fruitful long-term partnerships at scale.
You can receive the whole picture of every client that visits thanks to the seamless integration of the Klaviyo database with your tech stack. From the same platform, you can use these insights to generate tailored email and SMS communications that make customers feel seen.
Due to its smooth interfaces with systems like Magento, Shopify, and WooCommerce, Klaviyo primarily services e-commerce stores. Additionally, Klaviyo interfaces with B2C and B2B businesses through personalized websites.
Pricing:
| Package | Constant Contact | Package | Klaviyo |
| Core | Starting at $9.99Per Month | Email/usage-based/per month, This plan covers 250-500 email contacts with highly targeted, personalized marketing. Email plan includes Best-in-Class Segmentation and PersonalizationData Science and AnalyticsEmail and Chat SupportFacebook and Instagram AdvertisingOne-Click IntegrationsPre-Built Automations and Flow BuilderROI-Based ReportingUnlimited A/B TestingUnlimited Email Send. | $20.00 |
| Plus | Starting at $45.00Per Month | Email/usage-based/per month This plan covers 1001-1500 email contacts with highly targeted, personalized marketing. Email plan includes: Communicate on Every Customers Preferred ChannelEmail & Chat SupportMessaging From a Single ScreenROI of Each ChannelUnlimited Email Sends. | $30.00 |
| CRM Platform by | $449.00Per Month | Email/usage-based/per month This plan covers 1001-1500 email contacts with highly targeted, personalized marketing. Email plan includes: Communicate on Every Customers Preferred ChannelEmail & Chat SupportMessaging From a Single ScreenROI of Each ChannelUnlimited Email Sends. | $45.00 |
| Email/usage-based/per month This plan covers 1501-2000 email contacts with highly targeted, personalized marketing. Email plan includes: Communicate on Every Customers Preferred ChannelEmail & Chat SupportMessaging From a Single ScreenROI of Each ChannelUnlimited Email Sends. | $60.00 |
Pros and Cons:
Constant Contact:
| Pros | Cons |
| The functionality is excellent and reduces duplication of effort. We adore being able to add a YouTube video, carry out polls, and collect RSVPs. | The following Monday, a customer called to cancel his service, and even though no service had been rendered, they refused to return my monthly fee. |
| Users appreciate having the option to vote in surveys and ask questions of our clients. Being a large little corporation makes it difficult to establish personal relationships, so having some interaction is beneficial. | Inadequate or inaccurate email editor features include the inability to generate reusable components that may be used across emails and the difficulty of accessing HTML. |
Klaviyo:
| Pros | Cons |
| Its the simplicity of setup and the visibility of campaign results. Within 24 hours, it was operational, and their onboarding was excellent. | Whats most problematic is how basic the software is. API capabilities are lacking, and the servers bandwidth is modest. |
| Having a dependable service with appealing alternatives is essential because email is invaluable when it comes to generating sales. I would unquestionably advise | There are hidden charges in this software. |
Features:
| Constant Contact | Klaviyo |
| AB Testing, Auto-Responders, CAN-SPAM Compliance, Customer Surveys, Drip Campaigns, Dynamic Content, Event Triggered Actions, Image Library, Landing Pages/Web Forms, List Management, Mobile Optimized Emails, Reporting/Analytics, Subscriber Management, Template Management, WYSIWYG Editor. | Scheduled Messaging, Message Personalization, Reporting/Analytics, Contact Management, Mass Texting,2-Way Messaging, MMS, Shortcodes, Mobile Coupons, Mobile Keywords, OTHER FEATURES, Campaign Planning, CRM, For Small Businesses, Multi-Campaign, AB Testing, Customer Segmentation, Email Marketing, Event Triggered Actions, Campaign Management, Multi-Channel Marketing, Marketing Automation, Social Media Integration, Spam Blocker, ROI Tracking, Landing Pages/Web Forms, Channel Management, Reporting & Statistics. |
Technical Details:
Constant Contact:
| Platforms | Web |
| Operating Systems | Unspecified |
| Mobile Application | AndroidiPhoneiPad |
| Business Model | Cloud, SaaS, Web-Based |
| Supported Languages | Danish, German, English, French, Italian, Dutch, Norwegian, Portuguese, Spanish, Swedish |
| Offerings | Free Trial |
| Integrations | Shopify, Stripe, WooCommerce, Google Ads, WordPress, etc |
Klaviyo:
| Platforms | Web |
| Operating Systems | Unspecified |
| Mobile Application | AndroidiPhoneiPad |
| Business Model | Cloud, SaaS, Web-Based |
| Supported Languages | Danish, German, English, French, Italian, Dutch, Norwegian, Portuguese, Spanish, Swedish |
| Offerings | Free Trial |
| Integrations | Shopify, Shopify Plus, BigCommerce, WooCommerce, PrestaShop, Adobe Commerce (Magento Commerce), Salesforce Commerce Cloud, Gorgias, ReCharge |
Photos, Videos, and Screenshots:
Constant Contact:
Klaviyo:
Reliability and Support:
Constant Contact:
In addition to the three primary routes, there are a few other ones you can try if the first three dont work contact customer service. Traditional email, live chat, and phone support are the big three (submitted via a form on the website).
Users can also post on the community forum or tweet at the Constant Contact Twitter account to express their issues (yes, that is a listed support channel on the website). a vibrant, all-encompassing community forum. I swear, that sounds like a flashback.
Last but not least, there is a big knowledge base with several tutorials explaining every important feature. Okay, so while I didnt find everything, I did find the most of stuff. Please always start by consulting the knowledge base. Each individual saves time.
I limited my use of the key support channels for talking to people support to keep things simple. This is what transpired: pretty well
Live Chat:
We asked if actual email designs and content might be subjected to A/B testing. All is good after receiving a timely response. You also do. In no way. However, the conversation itself was brief and gave us the answer we needed, which is how the support personnel is assessed.
Phone Support:
When we called phone support after that, we inquired about the possibility of sending our email campaigns via SMS and social media at the same time. We had a prompt conversation with a helpful, experienced individual and got our answer. It was quick and painless in terms of phone calls.
Generally speaking, we detest calling customer service.
The solution: As was noted pretty far above, social networking requires an additional button click once your original email campaign has been launched.
Additionally, SMS campaigns need to be run independently.
Email Support:
To be very honest, the email assistance confused me a little. We especially enquired about the availability of right-to-left languages like Arabic and others. In this case, the tech agent entirely misinterpreted what we asked, so we had to look elsewhere for the answer. Oh, and it took us nearly 20 hours to get a response.
Klaviyo:
The Support Segment includes the following 3 categories:
Welcome
- For Klaviyo updates and to review our forum best practices, come back often.
- Introduction News & Announcements
Any Questions?
Do you need help with Klaviyo? If you cant seem to locate what youre looking for using the Search option, post your query here, and the Community will help you find the solution.
- Settings and Accounts
- Lists, segments, and profiles for campaigns flows, and SMS messages
- Registrar Forms
- Analytical Metrics Deliverability
- Templates for emails and coupons
- Integrations
Community Commons
Discuss what is or is not working from businesses of similar size across sectors with your coworkers. As they say, a recent surge lifts all boats.
- Show & Tell
- Learn with Klaviyo
Helpful Resources
- Developer Portal
- Help Center
- Partner Directory
Constant Contact vs HubSpot Awards:
Constant Contact Awards:
- 2012 and 2013 Stevie® Award Winner for Customer Service Department of the Year,
- Boston Business Journal Award for Most Admired Public Technology Company,
- DM Confidential Dealies Award for Best Email Service Provider,
- Best in Biz Gold Award for SaveLocal in the Small or Medium Business Service of the Year category,
- Gold Stevie® Award Winner in the Company of the Year - Computer Services category in the 2012 American Business Awards℠,
- 2012 Deloitte Technology Fast 500™, a ranking of the 500 fastest-growing technology, media, telecommunications, life sciences, and clean technology companies in North America,
- 2012 and 2013 BtoB Social Media Marketing Awards for Constant Contacts use of Facebook®, Twitter®, and Pinterest®,
- 2012 Small Business Influencer Award,
- Boston Business Journals Power 50 Award,
- Silver Stevie® Award for Sales Department of the Year,
- 2020, 2021, and 2022 Trustradius Top-Rated Awards.
Klaviyo Awards:
- TrustRadius Top Rated 2022,
- TrustRadius Best Relationship of 2022,
- TrustRadius Best Value for Price 2022,
- TrustRadius Best Feature Set 2022,
- TrustRadius Best Feature Set Summer 2022,
- TrustRadius Best Relation Summer 2022,
- TrustRadius Best Value for Price Summer 2022.
Who Is The Champion?
| Table | Constant Contact | Klaviyo |
| Ease of Use | 4.3 | 4.5 |
| Customer Service | 4.2 | 4.5 |
| Features | 4.1 | 4.5 |
| Value for Money | 4.0 | 4.5 |
| Overall | 4.3 | 4.4 |
As per the ratings, presented above we can easily conclude that Klaviyohas got better ratings for everything. This proves that Klaviyo is comparatively better than Constant Contact.
FAQs:
Constant Contact:
Can we get Constant Contact free of charge?
No, but if you live in the US, Constant Contact offers a 60-day free trial and a 30-day trial for everyone else. Youll have access to all the features of the free Email plan, but youll need to enter your payment information to start the trial if youre outside the US (and youll be charged right away unless you cancel first).
How much does Constant Contact Cost?
The price of the entry-level Email plan is $9.99 per month, while the price of the Email Plus plan is $45.00. Although discounts are available for longer commitments and non-profit organizations, and you can always save money with our Constant Contact coupons, Constant Contact prices rise in proportion to the number of subscribers.
What are the benefits of getting Constant Contact?
Its a simple tool that novice users and people with limited free time can use. It is an all-in-one tool for digital marketing because it includes features like website building and online stores on the same platform. Additionally, youll have access to a huge selection of excellent email templates and helpful customer support.
Klaviyo:
How can I use Klaviyo to integrate a website?
Start now:
Start utilizing Klaviyo.
Establish a sandbox account.
Make some test data.
erect a library.
Get API login information.
Authenticate.
Send a practice API request.
rates and handling errors.
Is Klaviyo compatible with numerous stores?
You must set up a Klaviyo account for each store if you operate multiple identical-type online stores. The integration of all your stores with a single Klaviyo instance is technically feasible if you operate many businesses, each of which is supported by a different platform.
How do I combine accounts in Klaviyo?
Join two profiles:
Click Merge Profile after finding the profile you want to delete.
Use the Return or Enter key on your keyboard to search after entering the email address or name of the profile you want to merge into (keep) in the window that displays.
Pick a profile from the list of results for your search.
To merge profiles, click.
Conclusion:
Because they offer the finest basic and advanced features, analytics, support, and price, among other things, Klaviyo leads our comparison analysis. They also triumphed in almost all categories.
Should you therefore even consider employing Constant Contact? Due to a lack of features, documentation, and cost, after they withdrew their events management application, they are having trouble competing in the market. However, keep in mind that there are a ton of excellent Klaviyo competitors in addition to Constant Contact.
Table of Contents
