A constant Contact is a useful tool for streamlining, automating, and analyzing email campaign results. The user interface, the maximum number of emails that can be sent, and the available pricing options should all be taken into account when selecting an email marketing service.

iContact was created to make email marketing easier. Their simple tools assist you in expanding your audience, creating eye-catching emails, adding personalization, and automating communications.

Constant Contact vs iContact: Overview

Constant Contact:

For small businesses, Constant Contact offers tools that make digital marketing easier to use and more successful. Constant Contact wants to help users establish trusting relationships and deliver outcomes, whether those outcomes are raising sales, enlarging a clientele, or engaging an audience.

Constant Contact vs iContact

Constant Contact users will gain from:

Enlarge their clientele

Utilize landing pages, lead ads on social media, and other methods to quickly grow your list.

intensify client interactions

Connect with customers where they are, whether its through social media, email, or text, all from a single platform to boost engagement and boost business performance.

Ease social media

Create and manage social media posts and advertisements to increase awareness, encourage leads, and promote growth.

Sync with open applications

Use the digital tools that are already in use to expand and sell online more quickly.


Endless sending. Support via chat, email, and phone. Businesses of all sizes and stages can achieve success with iContact Email Marketing.

Constant Contact vs iContact

iContact has the plan to suit every need, whether it be for a small business just getting off the ground, a professional marketing firm or agency, or a high-volume sender with 25k to 500K+ subscribers. All customers receive a dedicated success manager committed to getting you up and running quickly, unlimited access to award-winning technical support, and a 98% deliverability rating.


PackageConstant ContactPackageiContact
Starting at $9.99Per Month

Up to 500 contacts to 2,000 Send per month drug & Drop Email DesignerSingle Hosted Landing PageEmail Support
$0.00 Per Month
Starting at $45.00Per Month

Up to 1,500 ContactsUnlimited Sends per month unlimited Hosting Landing PagesUnlimited Landing Page CreationMultiple UsersUnlimited Welcome SeriesSmart SendingMarketing AutomationLive Chat and Email Support
$23.00 Per Month
CRM Platform by $449.00Per Month

Pros and Cons:

Constant Contact:


UI that is simple and elegant.

Templates arent very flexible.

Various third-party integrations are available.

Once you have thousands of contacts, the cost will rise.
Superior rate of email deliveryThere is no multichannel automation.



IContact is excellent for businesses that must send out mass emails to their visitors and clients. It has a variety of useful features and is comparatively simple to learn.

Lack of contact, poor deliverability, and subpar technology compared to rivals at the same price point.
Users really like the feature that allows me to see how the newsletter will look on a PC and on a smartphone, as well as the ability to schedule the publication date and time (with time zone verification).
Users main complaint was pricing, which made it expensive when they only sent one email per month.
Users go through a list of old emails, make the necessary changes, and send the email whenever a user requests to send one. Its very simple. It has every feature we require for sending out bulk emails.iContact charged a subscription fee in contrast to other email software that was paid by the email and the number of recipients, making it more expensive.


Constant ContactCampaign Monitor
AB Testing,Auto-Responders,CAN-SPAM Compliance,Customer Surveys,Drip Campaigns,Dynamic Content,Event Triggered Actions,Image Library,Landing Pages/Web Forms,List Management,Mobile Optimized Emails,Reporting/Analytics,Subscriber Management,Template Management,WYSIWYG Editor.AB Testing, Channel Management, Email Distribution, Email Monitoring, For Small Businesses, Lead Management, Multi-Campaign, Response Management, ROI Tracking, Marketing Automation, Event Triggered Actions, Campaign Management, Campaign Analytics, Email Management, Social Media Integration, Spam Blocker, Contact Management, Campaign Planning, Reporting/Analytics, Landing Pages/Web Forms, Click Tracking, Customer Segmentation, Email Templates, Reporting & Statistics.  

Technical Details:

Constant Contact:

Operating SystemsUnspecified
Mobile ApplicationAndroidiPhoneiPad
Business ModelCloud, SaaS, Web-Based
Supported LanguagesDanish, German, English, French, Italian, Dutch, Norwegian, Portuguese, Spanish, Swedish
OfferingsFree Trial
IntegrationsShopify, Stripe, WooCommerce, Google Ads, WordPress, etc


Operating SystemsUnspecified
Mobile ApplicationAndroidiPhoneiPad
Business ModelCloud, SaaS, Web-Based
Supported LanguagesDanish, German, English, French, Italian, Dutch, Norwegian, Portuguese, Spanish, Swedish
OfferingsFree Trial
IntegrationsShopify, Zapier, Facebook Lead Ads, Gmail, Unbounce, Salesforce, etc.

Photos, Videos, and Screenshots:

Constant Contact:


Reliability and Support:

Constant Contact:

Do you want your newsletters to be handled by Constant Contact?

If you should host events:

As one of the few email marketing tools that enables you to manage event invitations, registrations, and tickets, Constant Contact stands out in this regard. Keep in mind that there are separate fees for this feature, which are 5.4% plus $0.80 for each sold ticket and each transaction.

Not advised if: You require sophisticated automation:

Surprisingly, Constant Contact doesnt provide the most sophisticated automations despite charging a premium. Even though they dont offer triggered campaigns, autoresponders, or abandoned cart campaigns, other, significantly less expensive tools like MailerLite and Sendinblue still provide comparable levels of automation (only for Shopify).

Deliverability: As you can see from our tests, Constant Contact excels in this area, consistently establishing connections with the most popular email providers (AOL, Gmail, Yahoo, and Outlook).

A knowledge base, live chat, phone support, and community-based support are just a few of the customer support options available. However, I did find it a little annoying that the phone and chat support wasnt always available. However, I did discover that the chat support was helpful and accommodating when I was able to get in touch with them. Remember that calling is required to cancel your subscription, which is very inconvenient.


The help options provided by iContact are a pleasant change of pace. Instead of always trying to force you to solve problems on your own, it aggressively encourages you to contact their support or their email marketing consultant by prominently displaying their contact information in a large blue box on the dashboard.

There is also a persistent help button in the main menu that collects all the options for assistance in one place, including

  • Phone assistance
  • Live chat
  • Email assistance
  • A connection to the help page

The main disadvantage is that iContact only provides support between the hours of 8 am and 8 pm EST. The iContact training is effectively divided up into a variety of topics in the help portal.

In order to help prospective customers understand its email marketing program, iContact offers a variety of online support resources. Access to the help section, you must create an account (not to worry because free versions are available too).

Once youve logged in, you can access searchable manuals and video tutorials to learn how to use the application.


On iContact, there isnt a public forum where you can post questions for the community or support staff to answer. They offer live webinars that you can attend to learn more about the course and email marketing in general.

You can contact the companys customer service representatives by sending an email with your inquiries to support@icontact.com or by filling out the websites Contact Us form. Other ways to contact customer service include live chat and phone calls.

Personal Advisory Services

However, these channels of communication are only open during regular business hours.

iContact offers Premier Accounts advice-related solutions. Customers on lower-tier plans can get in touch with iContact and request a quote if theyre interested in speaking with a strategic advisor to help them with their email marketing.

Cash-Back Guarantee

Although iContact offers a 30-day trial, there is no money-back guarantee. The trials full functionality supports up to 400 emails to 100 recipients.

Constant Contact vs iContact Awards: 

Constant Contact:

  • 2012 and 2013 Stevie® Award Winner for Customer Service Department of the Year
  • Boston Business Journal Award for Most Admired Public Technology Company
  • DM Confidential Dealies Award for Best Email Service Provider
  • Best in Biz Gold Award for SaveLocal in the Small or Medium Business Service of the Year category
  • Gold Stevie® Award Winner in the Company of the Year - Computer Services category in the 2012 American Business Awards℠
  • 2012 Deloitte Technology Fast 500™, a ranking of the 500 fastest-growing technology, media, telecommunications, life sciences, and clean technology companies in North America
  • 2012 and 2013 BtoB Social Media Marketing Awards for Constant Contacts use of Facebook®, Twitter®, and Pinterest®
  • 2012 Small Business Influencer Award
  • Boston Business Journals Power 50 Award
  • Silver Stevie® Award for Sales Department of the Year
  • 2020, 2021, and 2022 Trustradius Top-Rated Awards


  • Leader Small Business WINTER 2021
  • Momentum Leader SUMMER 2020
  • Easiest To Do Business With Enterprise SUMMER 2020

Who Is The Champion?

TableConstant ContactiContact
Ease of Use4.33.5
Customer Service4.24.0
Value for Money4.03.0

As per the ratings, presented above, we can easily conclude that Constant Contact has got better ratings for everything. This proves that Constant Contact is comparatively better than iContact.


Constant Contact:

What should I do when contacts that I add to one list are removed from another list?

When you PUT or POST new information for a contact, including lists, the old information will be replaced. Include ALL lists that you want the contract to be on when you POST or PUT to add or update the contract. Take the above query as an illustration. A contact can be added to numerous lists using XML. You should be able to add contact list nodes to the XML or the contact object using your script (code) (if using an object-oriented API Wrapper).

What should I do if I receive a 401: Authentication error?

This indicates that there is a problem with the Constant Contact-provided login information (username, password, API key, and/or access token). You must ensure that the locations where your credentials are stored have the proper information, depending on the type of authentication you are using. When giving us your username, you should use apiKey%username for basic authentication.

How and when should you use client flow?

The client flow is meant to be handled in a single authorization request, after which the access token is directly returned to the client web browser or application through code executed on the client but hosted at a legitimate URL (for example, hosted Javascript, whose URL would then be the redirect URI), where the authentication information can be stored in the client (in a cookie, for example). When using client languages like javascript to call the Constant Contact APIs, it makes it simple to obtain an access token. Due to the fact that the authentication data are stored on the client, this option is most suitable for desktop applications.


How do I create a mailing list in iContact?

Its advisable to use a variety of strategies to increase a contact list. A few of them include direct marketing, social networking, free content subscriptions, and more. There are various strategies; there isnt just one that works.

How do I start an email marketing campaign?

To start, youll need an email service provider you can trust. You can select from hundreds of different ways to connect with your priceless users thanks to iContacts broad feature set.

Is email marketing effective or required?

Email marketing is crucial. When the success of your business depends on sales and customer volume, it is not only practical but also essential. Email marketing is beneficial for many businesses, including those that only use email for correspondence and not for direct sales. Think of it as a new source of information.


Constant Contact:

Even the specific features and functions that ultimately make it much less enjoyable to use than its younger competitors just feel dated.

Whats left is what I can only refer to as an overpriced barebones email marketing provider due to the absence of automations, contemporary email templates, form types, and split testing.

I struggle to think of a situation where Constant Contact is the best option given the availability of simpler and, in some cases, more affordable tools like ActiveCampaign, Mailchimp, and ConvertKit.


Neither the most expensive nor the most economical service is iContact. Although it has a portfolio that includes email marketing and simple automation, machine learning, intelligent sending, and visual auto-funnels are not particularly innovative. The CRM is adequate but lacks cross-platform journey tracking for customers. It is a fair price for a fair assortment of services. Although it lacks cutting-edge features, it is a good value for enterprise customers and integrates with Salesforce.


Amanda Alston is a very hardworking and dedicated person. She is very much passionate about writing and tech. She is one of our most tech-savvy writers. She has first-hand knowledge of editing articles and writings, polishing blogs, enhancing content, and guiding website owners through the procedures necessary to build a successful online presence. She now combines her significant writing expertise with her technical knowledge to break down some of the trickiest areas that intimidate inexperienced website owners as well as those that intrigue seasoned engineers among the EliteEmailSoftware readership.

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