Online marketing firm Constant Contact was founded in 1995 and mostly serves small businesses. The difference between HubSpot and its platform is that the latter is a CRM platform that connects everything scaling companies need to deliver a best-in-class customer experience in one location. Its platform enables business owners to launch and monitor email marketing efforts, build websites and online stores, and utilize social media, among other services. Our carefully designed, not recklessly put together solution gives teams the tools they need to develop into stronger, more effective teams.
Constant Contact vs HubSpot: Overview
Constant Contact:
Online marketing firm Constant Contact was founded in 1995 and mostly serves small businesses. Its platform gives business owners access to various services, including the ability to conduct and track email marketing campaigns, create websites and online storefronts, and use social media.
Given that the number of email users worldwide is predicted to exceed 4.3 billion by the end of 2023, Constant Contact can assist organizations in using email marketing as a productive, affordable digital approach.
In a 2020 poll, email marketing software provider AWeber found that 66% of small businesses said they used email marketing to advertise their services or connect with leads and/or clients. According to the survey, 69% of small firms said their email marketing approach was effective or very effective, and 79% of small businesses said it was vital or very important to their business plan.
The email marketing solutions from Constant Contact enable small businesses to market their brands, update or advise customers, drive sales with discounts, and produce trackable, real-time results for their email campaigns.
HubSpot:
You can manage your marketing, sales, content, and customer involvement from one location with the help of HubSpots CRM platform.
The best marketing stack for inbound marketers is HubSpot. There are several excellent tools available to you to help you run your business from beginning to end, including a blog, landing sites, social media, and videos.
With HubSpot, you can swiftly close the transaction and gain a greater understanding of your leads.
HubSpot makes customer support simple so you can concentrate on what really matters. We assist you in converting your clients into brand advocates who will attract more clients and expand your company.
Marketers can develop, manage, and measure content to produce leads for their company using the HubSpot Content platform.
By combining all of the tools you need to expand your business into one user-friendly cloud software application, HubSpot simplifies marketing.
With the free CRM included in HubSpot, your company can do away with outdated Excel lists and replace them with a cutting-edge sales lead generation solution. The HubSpot Marketing tool and this work together without any issues.
Pricing:
| Package | Constant Contact | Package | HubSpot |
| Core | Starting at $9.99Per Month | Marketing Hub Free | $0.00 |
| Plus | Starting at $45.00Per Month | Marketing Hub Starter | $50.00Per Month |
| CRM Platform by | $449.00Per Month | Marketing Hub Professional | $800.00Per Month |
| Marketing Hub Enterprise | $3,200.00Per Month |
Constant Contact:
Offering a generous 60-day free trial is Constant Contact. The fee is then tiered, as is customary, based on the number of email addresses on your list. Their monthly fees start at $20 for up to 500 contacts; however, it only includes the Email option. Advanced capabilities like subject line A/B testing, dynamic content, and automated behavioral campaigns are available if you choose an Email Plus service.
HubSpot:
Both the CRM and email marketing software from HubSpot are cost-free. However, this is limited to 2,000 emails each month. However, if youre satisfied with HubSpot, we strongly advise upgrading to their $50/month Marketing Hub Starter Package so that you may access more advanced features.
Pros and Cons:
Constant Contact:
| Pros | Cons |
| The functionality is excellent and reduces duplication of effort. We adore being able to add a YouTube video, carry out polls, and collect RSVPs. | The following Monday, a customer called to cancel his service, and even though no service had been rendered, they refused to return my monthly fee. |
| Users appreciate having the option to vote in surveys and ask questions of our clients. Being a large little corporation makes it difficult to establish personal relationships, so having some interaction is beneficial. | Inadequate or inaccurate email editor features include the inability to generate reusable components that may be used across emails and the difficulty of accessing HTML. |
Hubspot:
| Pros | Cons |
| Users adore the quality and user-friendliness that makes it simpler for me to examine how the workflow functions. The understanding of potential activity is exceptional. | Does not integrate with Microsoft advertisements, making it challenging to track the effectiveness of search ads on Bing. Most landing page layouts are unattractive and difficult to customize. |
| Users appreciate the workflows and detailed data that Hubspot offers. Designing marketing assignments is now really engaging and enjoyable. | The development of workflows might lead to confusion. Test everything before you start. |
Features:
| Constant Contact | Hubspot |
| AB TestingAuto-RespondersCAN SPAM ComplianceCustomer SurveysDrip CampaignsDynamic ContentEvent Triggered ActionsImage LibraryLanding Pages/Web FormsList ManagementMobile Optimized EmailsReporting/AnalyticsSubscriber ManagementTemplate ManagementWYSIWYG Editor | AB TestingAuto-RespondersCAN SPAM ComplianceCustomer SurveysDrip CampaignsDynamic ContentEvent Triggered ActionsImage LibraryLanding Pages/Web FormsList ManagementMobile Optimized EmailsReporting/AnalyticsSubscriber ManagementTemplate ManagementWYSIWYG Editor |
Technical Details:
Constant Contact:
| Platforms | Web |
| Operating Systems | Unspecified |
| Mobile Application | AndroidiPhoneiPad |
| Business Model | Cloud, SaaS, Web-Based |
| Supported Languages | Danish, German, English, French, Italian, Dutch, Norwegian, Portuguese, Spanish, Swedish |
| Offerings | Free Trial |
| Integrations | Shopify, Stripe, WooCommerce, Google Ads, WordPress, etc |
HubSpot:
| Platforms | Web |
| Operating Systems | Unspecified |
| Mobile Application | AndroidiPhoneiPad |
| Business Model | Cloud, SaaS, Web-Based |
| Supported Languages | Danish, German, English, French, Italian, Dutch, Norwegian, Portuguese, Spanish, Swedish |
| Offerings | Free Trial |
| Integrations | Pipeliner CRM, Pipemonk, Zendesk, Dropbox, WordPress, etc |
Photos, Videos, and Screenshots:
Constant Contact:
HubSpot:
Reliability and Support:
HubSpot:
System Reliability:
They design their software platform to keep HubSpot operational and reachable in a range of catastrophe scenarios. Their micro-services architecture distributes each service across a number of servers operating in various data centers. To lessen their reliance on one another, their services communicate with one another using APIs. Each service has a corresponding test environment where updates are made before being migrated to the live environment.
Additionally, HubSpot makes use of a global Content Delivery Network (CDN) to deliver content to a location closest to users, enabling quick and reliable access from any location.
Constant Contact:
There are three main ways to get in touch with support, plus a few additional channels you can try if the first three dont work. The big three are traditional email, live chat, and phone support (submitted via a form on the website).
Users who want to make their problems known can also post on the community forum or tweet at the Constant Contact Twitter account (yes, that is a listed support channel on the website). a lively, all-around community forum. Oh my goodness, that seems like a flashback.
Finally, there is a sizable knowledge base with a ton of tutorials covering each key feature. Okay, so I didnt find everything there, but I did find the majority of it. Sincerely, always start with the knowledge base. Time is saved for everyone.
For the sake of simplicity, I only used the primary support channels for the talking-to-people support. Heres what happened: fairly well
Live Chat:
We inquired as to whether it was possible to A/B test actual email designs and content. We received a prompt response, and all is well. And you do. Not at all. However, the actual interaction was quick and provided the solution we required, which is how the support staff is evaluated.
Phone Support:
Next, we started calling phone support and asked if we could simultaneously send out our email campaigns via SMS and social media. We immediately spoke with a helpful, knowledgeable representative and received our response. As far as phone calls go, it was quick and painless.
We generally dislike making calls to customer service.
The solution: After your primary email campaign is sent, social media requires an additional button click, as was stated quite far above. Also, SMS campaigns must be carried out separately.
Email Support:
To be honest, I was a little baffled by the email support. We asked specifically about support for right-to-left languages, such as Arabic and others. Well, the tech agent in this instance completely misunderstood our question, so we had to find the information elsewhere. Oh, and it took us close to 20 hours to hear back.
Constant Contact vs HubSpot Awards:
Constant Contact Awards:
- 2012 and 2013 Stevie® Award Winner for Customer Service Department of the Year
- Boston Business Journal Award for Most Admired Public Technology Company
- DM Confidential Dealies Award for Best Email Service Provider
- Best in Biz Gold Award for SaveLocal in the Small or Medium Business Service of the Year category
- Gold Stevie® Award Winner in the Company of the Year - Computer Services category in the 2012 American Business Awards℠
- 2012 Deloitte Technology Fast 500™, a ranking of the 500 fastest-growing technology, media, telecommunications, life sciences, and clean technology companies in North America
- 2012 and 2013 BtoB Social Media Marketing Awards for Constant Contacts use of Facebook®, Twitter®, and Pinterest®
- 2012 Small Business Influencer Award
- Boston Business Journals Power 50 Award
- Silver Stevie® Award for Sales Department of the Year
- 2020, 2021, and 2022 Trustradius Top-Rated Awards
HubSpot Awards:
- Trustradius Top Rated Award 2022
- Trustradius Most Loved Award 2022
- 2 Best Global Sellers for 2021 by G2
- Best Career Growth 2022
- Best Leadership Teams 2022
- Best CEOs for Diversity 2022
- Best CEOs for Women 2022
- Best Operations Team 2022
- Best HR Team 2022
- Best Sales Team 2022
- Best Marketing Team 2022
Who Is The Champion?
| Table | Constant Contact | HubSpot |
| Ease of Use | 4.3 | 4.4 |
| Customer Service | 4.2 | 4.2 |
| Features | 4.1 | 5.5 |
| Value for Money | 4.0 | 5.5 |
| Overall | 4.3 | 4.8 |
As per the ratings, presented above we can easily conclude that MailChimp has got better ratings for everything. This proves that HubSpot is comparatively better than Constant Contact.
FAQs:
Constant Contact:
Can we get Constant Contact free of charge?
No, but if you live in the US, Constant Contact offers a 60-day free trial and a 30-day trial for everyone else. Youll have access to all the features of the free Email plan, but youll need to enter your payment information to start the trial if youre outside the US (and youll be charged right away unless you cancel first).
How much does Constant Contact Cost?
The price of the entry-level Email plan is $9.99 per month, while the price of the Email Plus plan is $45.00. Although discounts are available for longer commitments and non-profit organizations, and you can always save money with our Constant Contact coupons, Constant Contact prices rise in proportion to the number of subscribers.
What are the benefits of getting Constant Contact?
Its a simple tool that novice users and people with limited free time can use. It is an all-in-one tool for digital marketing because it includes features like website building and online stores on the same platform. Additionally, youll have access to a huge selection of excellent email templates and helpful customer support.
HubSpot:
Is my data safe with HubSpot?
To store data and guarantee data security, the HubSpot platform makes use of a number of data stores. The architecture of each data store follows industry standards for data security and recovery. Products from HubSpot are hosted by Google Cloud and Amazon Web Services. Three data centers receive copies of the HubSpot platforms data storage. The processing is switched to a replica server in another data center with minimal service interruptions if a server in one data center fails. For each data store, HubSpot also keeps hourly and daily backups, which are kept for 30 days. Backups are kept on very long-lasting media. To guard against a regional disaster, backup copies of a crucial subset of our customers data are also kept in a different geographic location.
Can I get my data back if I delete it by mistake?
Within a day of an incident or the data being accidentally deleted, depending on the circumstances of the deletion, it may be possible to recover and undelete the data. We cannot recover this data if you use the GDPR contact deletion method described here because it is a permanent deletion. Customers with full-service subscriptions can submit a support ticket at help.hubspot.com so that our staff can decide how to best recover your data.
How does HubSpot keep its clients informed and up to date?
We will update the Status website right away if we discover any problems that might limit your ability to use the HubSpot service. On the same website, updates to current problems will also be posted. Weve also included alerts in your HubSpot portal that will let you know if any functionality is currently having problems; keep an eye out for banners that describe the affected services.
Conclusion:
HubSpot dominates this comparison analysis because they provide the best basic and advanced features, analytics, support, and price, among other things. They also come out on top in nearly every category.
So, should you even think about using Constant Contact? Now that they have discontinued their events management tool, they are challenging to market due to a lack of functionality, documentation, and price. But keep in mind that, in addition to Constant Contact, there are a ton of great HubSpot rivals.
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