This comparison guide will provide you with a thorough knowledge of the top email marketing programs available right now. You will learn about various facets and qualities of both programs by reading this, and you will be able to decide for yourself which program is the superior one.
More than 600,000 companies utilize the email marketing platform Constant Contact globally. Small businesses with fundamental email marketing requirements are the target market for Constant Contact.
For content producers, ConvertKit is a fantastic email service provider. It provides a wealth of cutting-edge features that can be used to develop an online business. Its simple to use, and the assistance is excellent as well.
Constant Contact vs ConvertKit: Overview
Constant Contact
Customers use solutions like Constant Contact because email marketing is among the most economical strategies available to organizations. It enables firms to send content directly to a customers inbox.
There is no need to wish that visitors will use the appropriate search terms or pause their scrolling to view an advertisement in a social feed. The effectiveness rises when you can pair that with target segmentation tools that let you send pertinent communications to different user groups. This renders the value of email marketing nearly beyond dispute.
80% of entrepreneurs and small business owners claim that email marketing promotes customer acquisition and sales, and we know that every $1 spent on email marketing can result in an ROI of up to $42. There are numerous opportunities for continued interaction, brand building, and promoting sales given that 61% of customers enjoy receiving promotional emails from companies at least once weekly.
Constant Contact is a fantastic email marketing platform made to assist companies in enhancing their email marketing initiatives. They offer sophisticated automation options, thorough analytics, and the ability to send focused, categorized, and customized emails to boost the relevancy of the content with the user.
Well go into great detail on how to use sophisticated and automated email tools to benefit your company.
ConvertKit
ConvertKit is minimalistic on purpose. Contrary to what some people may believe, ConvertKit generally takes the less is more stance when it comes to adding features to enhance your companys appearance. more appealing.
The menu may appear straightforward at first glance, yet each item conceals a well-defined and effective functioning.
We need to examine each one, in turn, to discover whats hidden behind it because the nomenclature may also be a little different from those other platforms (for instance, Broadcasts may be termed Newsletters or Campaigns in other platforms).
ConvertKit allows you to have forms on your home page, newsletter sign-up page, individual blog post-sign-up pages for content upgrades, etc. For instance, if your company has several store locations, you may want to include a subscriptions form on the website for each store. Then, ConvertKit will keep track of where each subscriber chooses to opt-in.
This might be considered ConvertKits core capability. Sequences, subscriptions, forms, broadcasts, events, and link clicks all function as a result of automation that ties everything together. Without automation, it is impossible to build marketing funnels or tag subscribers depending on their behavior or link clicks.
A continuous funnel or deal for your subscribers may be created using sequences, which are a collection of emails you can arrange in a particular order. Once the subscriber enters a sequence after an event you designate, like when users subscribe to a form, these different messages are delivered in the order you set. Automations facilitate this connectivity (see the previous point). Even better, you can manually or in mass add users to a sequence.
In ConvertKit, broadcasts are simply another word for email messages that are sent to your subscribers.
You have an unlimited number of broadcasts that you may make in your account and distribute to your full list or subgroups based on a variety of logical criteria. Users who subscribe to a particular form and subscribe to a specific tag and are in a preset segment and have a particular value in a custom field you define can get messages. The options are endless; you can choose this one before you broadcast! In a later part, well talk about segmentation.
Last but not least, the subscribers that made your ESP account necessary in the first place! The addresses shown here belong to those who opted in. You use them as your mailing list.
Subscribers email addresses are used by ConvertKit to identify them specifically. In contrast to other platforms, whether a subscriber is a member of numerous forms or not, you could have a duplicate user in your account. This has the effect of allowing subscribers to unsubscribe from anything at any time, independent of the forms, tags, or sections they may be a part of.
Constant Contact vs ConvertKit: Pricing
For 500 contacts, the Core plan is available at $9.99/month, while the Plus plan begins at $45/month. 12-month plans are eligible for a 15% discount, and charity organizations can receive a 30% discount. Constant Contact offers a 60-day free trial period (no credit card is needed) as well as a 30-day cash guarantee.
ConvertKits pricing is simple to grasp. There are some variances in the features offered, and their pricing varies based on how many subscribers you have. Starting at $15 per month for a list of no more than 300 contacts, prices rise to $29 for a list of up to 1,000 users, $49 for a list of up to 3,000 subscribers, and $79 for a list of 5,000 connections. For customers with fewer than 1,000 subscribers, they also offer a freemium plan, although it only provides the most basic reporting and excludes automation.
| Pricing | Constant Contact | ConvertKit |
| Free | Free Trial | $0 /month free for 300 subscribers. |
| Core | Starting at $9.99/month price based on the number of contacts | N/A |
| Plus | Starting at $45/month price based on the number of contacts | N/A |
| Creator | N/A | Starting at $9 /month $108 billed annually for up to 300 subscribers. |
| Creator Pro | N/A | Starting at $25 /month $290 billed annually for up to 300 subscribers. |
Constant Contact vs ConvertKit: Pros and Cons
| Pros | Cons | |
| Constant Contact | The UI is simple and elegant. Various third-party connectors are available. Superior rate of email delivery. | The Templates arent very flexible. When you have hundreds of contacts, the cost will rise. There is no multichannel automation. |
| ConvertKit | Great deliverability. Simple and easy to use. Excellent user experience. | Expensive compared to rival products. Integrations using eCommerce Platforms are lacking. Unsuitable for managing several clients. |
Constant Contact vs ConvertKit: Features
These email marketing programs are renowned for giving us the best features available. It is simply admirable how many features each piece of software offers. Lets learn more about Constant Contact and ConvertKits features one at a time.
| Constant Contact | ConvertKit |
| Testing AB Auto-Responders Compliance with CAN-SPAM Customer polls Drip marketing Adaptive Content Event-Related Behavior Image Database Landing pages and online forms List Maintenance Emails Designed for Mobile Reporting/Analytics Subscriber Administration Template Administration Editor WYSIWYG | Testing AB Auto-Responders Compliance with CAN-SPAM Drip marketing Adaptive Content Event-Related Behavior Landing pages and online forms List Maintenance Emails Designed for Mobile Reporting/Analytics Subscriber Administration Template Administration Editor WYSIWYG |
Constant Contact vs ConvertKit: Technical Details
Constant Contact:
| Platforms | Web |
| Operating Systems | Unspecified |
| Mobile Application | AndroidiPhoneiPad |
| Business Model | Cloud, SaaS, Web-Based |
| Supported Languages | Danish, German, English, French, Italian, Dutch, Norwegian, Portuguese, Spanish, Swedish |
| Offerings | Free Trial |
| Integrations | RedHorse CRM, Zyprr Inc, Aurea List Manager, Shopify, BigCommerce, Adobe Commerce (Magento Commerce) |
ConvertKit:
| Platforms | Web |
| Operating Systems | Unspecified |
| Mobile Application | No |
| Business Model | SaaS |
| Supported Languages | English |
| Offerings | No |
| Integrations | Shopify, WooCommerce, SumoMe, ConvertPlug |
Constant Contact vs ConvertKit: Photos, Videos & Screenshots
| Constant Contact | ConvertKit | |
| Photos & Screenshots |    |    |
| Videos | https://www.youtube.com/watch?v=EZcwZQ60yNQ | https://www.youtube.com/watch?v=l-fDADAPhh4 |
Constant Contact vs ConvertKit: Reliability and Support
ConvertKit offers its clients email and support via live chat (8 am to 8 pm EST). Additionally, they offer a free migrating service that enables you to transfer the mailing lists from your existing email client to ConvertKit. ConvertKit also provides on-demand training and live training to help you learn how to succeed as an online creative.
Constant Contact offers phone as well as live chat support during regular office hours (Eastern Time). On the weekends, they apparently also keep an eye on Twitter and online discussion boards for urgent matters. We are a little dubious because weve had bad encounters with the service in general. The worst part is that the manuals and level of expertise are not as thorough as Mailchimps, despite their assurance that they will call back after we reached them three times. They never did. The cancellation process with Constant Contact is also incredibly challenging because you cant simply cancel online; users have to get in touch with them.
| Constant Contact | ConvertKit |
| 3.5/5 | 4.5/5 |
| Email/Help Desk FAQs/Forum Knowledge Base Phone Support Chat | Email/Help Desk Knowledge Base Phone Support Chat |
Constant Contact vs ConvertKit: Awards & Featured
| Constant Contact | ConvertKit |
| 2012 and 2013 Stevie® Award Winner for Customer Service Department of the Year, Boston Business Journal Award for Most Admired Public Technology Company, DM Confidential Dealies Award for Best Email Service Provider, Best in Biz Gold Award for SaveLocal in the Small or Medium Business Service of the Year category, Gold Stevie® Award Winner in the Company of the Year - Computer Services category in the 2012 American Business Awards℠,2012 Deloitte Technology Fast 500™, a ranking of the 500 fastest growing technology, media, telecommunications, life sciences, and clean technology companies in North America,2012 and 2013 BtoB Social Media Marketing Awards for Constant Contacts use of Facebook®, Twitter®, and Pinterest®,2012 Small Business Influencer Award, Boston Business Journals Power 50 Award, Silver Stevie® Award for Sales Department of the Year,2020, 2021 and 2022 Trustradius Top-Rated Awards. | SaaSworthy Top 20 Highly Rated Software (Q4 2020), SaaSworthy Top 20 Fastest Growing Software (Q4 2020), SaaSworthy Top 20 Most Popular Software (Q4 2020). |
Who is the Champion?
| Constant Contact | ConvertKit | |
| Ease of Use | 4.3 | 3.5 |
| Customer Service | 4.2 | 4.5 |
| Features | 4.1 | 3.0 |
| Value for Money | 4.0 | 3.0 |
| Overall | 4.3 | 3.9 |
As per the ratings, presented above we can easily conclude that Constant Contact has got better ratings for everything. This proves that Constant Contact is comparatively better than ConvertKit.
FAQs
Constant Contact
Constant Contact: What Is It?
Constant Contact is a packed email marketing platform with features like real-time reporting, drag-and-drop customization, and social network integration. It is a tool for sending out mass emails to SMB clients. As of 2019, Constant Contact also provides solutions for supporting midsize enterprises, including a site and landing page generator.
Can you use Constant Contact as a CRM?
An all-encompassing CRM platform is provided by Constant Contact in association with SharpSpring. You would be far better off looking at one of these CRMs for small businesses, which are considerably more reasonably priced, instead of paying $399 per month. There are also a ton of top-notch free CRMs available.
How can I end my subscription to Constant Contact?
How can I end my subscription to Constant Contact?
Unfortunately, you must call Constant Contact during regular business hours (Eastern time) to terminate your account. The hotline for the US and Canada is as follows: 855-229-5506
ConvertKit
Where is my data stored by ConvertKit?
They make use of Amazon Web Storage (AWS), which has American and numerous other international server locations. They employ Mailgun email servers, which have offices in Virginia and Illinois.
ConvertKit: Is it truly free?
Yep! You can continue using the freemium plan for as long as youd like as long as youre managing fewer than 1,000 subscribers and dont require access to any of the capabilities included in the Creator or Creator Pro plans.
Is ConvertKit deliverability up to par?
Our twice-yearly deliverability tests show that ConvertKit routinely has very high delivery. It is presently one of the top three suppliers.
Conclusion
Due to its superior basic and advanced functionality, analytics, service, and price, among many other things, Constant Contact wins out in almost every aspect of this comparison research.
More than 600,000 companies utilize the email marketing platform Constant Contact globally. Small businesses with simple email marketing requirements make up their target market. Although Constant Contact is more expensive than competing services like Mailchimp as well as Campaign Monitor, it has less functionality.
- Consider testing Constant Contact if you value a wide selection of pre-built integrations, ready-made email templates, and reliable customer service.
- We suggest Mailchimp if youre looking for email marketing solutions with a free plan.
- We suggest ActiveCampaign if youre looking for an email marketing platform with more advanced categorization, automation, and A/B testing features.
You can give Constant Contact a try right away if youre interested.
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