You will have a complete understanding of the best email marketing packages currently on the market thanks to this comparison guide. By reading this, you will gain knowledge of numerous aspects and characteristics of both systems, allowing you to judge for yourself which one is better.
ActiveCampaign has a cluttered user interface due to the abundance of marketing tools it offers, however, this is offset by the excellent online help it provides.
Since we last tested Constant Contact, a lot of work has been done, including the expansion of its marketing automation features and the addition of new integrations for social media and e-commerce.
Constant Contact vs ActiveCampaign: Overview
Constant Contact
Due to the fact that email marketing is one of the most cost-effective techniques available to businesses, customers choose services like Constant Contact. It allows businesses to send content right to a clients inbox.
It is unnecessary to hope that users would do relevant searches or stop scrolling to see an advertisement on some kind of social site. When combined with technologies for target segmentation that enable you to send applicable communications to various user groups, the effectiveness increases. This makes email marketings usefulness almost incontestable.
We know that each and every $1 spent on email campaigns may produce an ROI of up to $42, and 80% of small business owners and entrepreneurs think that email marketing boosts customer acquisition and sales. Considering that 61% of clients prefer receiving marketing offers from businesses at least once a week, there is much potential for ongoing contact, brand development, and sales promotion.
Constant Contact is an excellent email marketing tool designed to help businesses improve their email marketing campaigns. To increase the relevance of the material with the user, they provide advanced automation tools, detailed analytics, and the capacity to send targeted, categorized, and personalized emails.
How to use complex and automated email technologies to your companys advantage will be covered in great depth.
ActiveCampaign
One of the top email marketing platforms on the market right now is ActiveCampaign. It is an easy-to-use autoresponder platform for new businesses as well as any type of established company. We only recommend ActiveCampaign is like an autoresponder if youre an authority in this field or have any sort of online store.
If you read this review, well not just explain how I feel about each feature of ActiveCampaign, but we will also show you how they all function, showcasing the power of the top e-commerce autoresponder system. Although a lot of autoresponders are highly recommended, practically speaking, neither of them outperforms ActiveCampaign as the best choice.
ActiveCampaign is the answer to every one of these queries. The deliverability is exceptional and up to 96% is the highest on the market. This platform has incredibly simple automation. Email marketing software should allow you to create drafts of your emails and schedule the time at which you want to deliver them.
Its really easy to download new programs knowing you wont need a middleman because ActiveCampaign links with everything. You need features like email marketing, advertising, automation, and strong analytics. Its easy to locate your contacts and see their progress. It is good that there is so much information available. Superior customer care.
Constant Contact vs ActiveCampaign: Pricing
The Core and Plus email marketing packages from Constant Contact may be affordable for the vast majority of small businesses. The email editor, numerous email layouts, built-in recommendations, and A/B testing for title tags are all included in both plans, making it easy to create effective marketing emails.
For users who are just getting started with ActiveCampaign, the Lite plan from the company offers email marketing and basic marketing automation functionality.
| Pricing | Constant Contact | ActiveCampaign |
| Free | Free Trial | N/A |
| Core | Starting at $9.99/month Price based on the number of contacts | N/A |
| Plus | Starting at $45/month Price based on the number of contacts | $49/mo Per month, paid yearly (USD) |
| Lite | N/A | $29/mo Per month, paid yearly (USD) |
| Professional | N/A | $149/mo Per month, paid yearly (USD) |
| Enterprise | N/A | Lets customize the plan thats right for you. |
Constant Contact vs ActiveCampaign: Pros and Cons
| Pros | Cons | |
| Constant Contact | Keeps track of which recipients clicked on and opened every email. Enables our teams to make lists and categories to categorize our constituents. | We should have more creative options for emails, such as the ability to reposition images and text boxes instead of having a fixed location for everything. If several individuals could collaborate on a document simultaneously, it would be great. In other words, if youre in charge of the visuals, you may update them while someone else enters the material, etc. |
| ActiveCampaign | Extremely user-friendly and simple. There isnt a big and steep learning curve. Since Active Campaign links with everything, its incredibly simple to download new applications knowing you wont require a middleman. Email marketing, campaigns, automation, and excellent analytics are all features youd require. Finding my contacts and viewing their progress is simple. There is a lot of information, which you will find admirable. Excellent customer service. | Prior to their current size, customer care used to be excellent. On each page, there was a live chat option where we could simply request assistance. The customer support section is currently obscured, difficult to discover, and buried. The language might be challenging, especially when creating if/then funnels. And occasionally there may be bugs. It functions other than that. Although it can be pricey, you need a quality email/contact management system if you want to expand, and this one fits the bill. |
Constant Contact vs ActiveCampaign: Features
We can count on these email marketing platforms to provide us with the best features out there. The number of functionality that any piece of technology offers is just impressive. Lets examine each feature of ActiveCampaign and Constant Contact individually.
| Constant Contact | ConvertKit |
| Testing AB Auto-Responders Compliance with CAN-SPAM Customer polls Drip marketing Adaptive Content Event-Related Behavior Image Database Landing pages and online forms List Maintenance Emails Designed for Mobile Reporting/Analytics Subscriber Administration Template Administration Editor WYSIWYG | Auto-Responders Calendar/Reminder System Contact Database Contact Management Data Import/Export Drip Campaigns Email Marketing List Management Marketing Automation Mobile Access Mobile Optimized Emails Reporting/Analytics ROI Tracking WYSIWYG Editor |
Constant Contact vs ActiveCampaign: Technical Details
Constant Contact:
| Platforms | Web |
| Operating Systems | Unspecified |
| Mobile Application | AndroidiPhoneiPad |
| Business Model | Cloud, SaaS, Web-Based |
| Supported Languages | Danish, German, English, French, Italian, Dutch, Norwegian, Portuguese, Spanish, Swedish |
| Offerings | Free Trial |
| Integrations | RedHorse CRM, Zyprr Inc, Aurea List Manager, Shopify, BigCommerce, Adobe Commerce (Magento Commerce) |
ActiveCampaign:
| Platforms | Web, App |
| Operating Systems | Unspecified |
| Mobile Application | Apples iOS, Android |
| Business Model | SaaS |
| Supported Languages | English, Dutch, French, Spanish, German, Portuguese |
| Offerings | Free Trial |
| Integrations | LiveChat, Survicate, BigCommerce, Calendly, Dropbox, Facebook, Business Manager, MINDBODY, Pipedrive, Shopify, Slack, SurveyMonkey, Typeform, Unbounce, Zendesk Support Suite, Twilio Programmable SMS, part of Twilio CPaaS, Magento Commerce, part of Adobe Commerce Cloud. |
Constant Contact vs ActiveCampaign: Photos, Videos & Screenshots
| Constant Contact | ActiveCampaign | |
| Photos & Screenshots |    |    |
| Videos | https://www.youtube.com/watch?v=EZcwZQ60yNQ&t=44s | https://www.youtube.com/watch?v=eFAT-I1mMcQ |
Constant Contact vs ActiveCampaign: Reliability and Support
No matter what amount of knowledge you have in online marketing, well collaborate with you to use a straightforward platform to accomplish your goals. You can boost sales, engage your audience, and track what works from one location. When you join us, youll discover why millions of businesses have chosen us for over 25 years.
You can create marketing emails like a pro and stay in touch with the customers while boosting sales with a variety of personalized templates.
You may design social advertising, track the success of your promotional media, post news, and respond to remarks, likes, and messages all from one place.
Enhance each interaction by taking the customers demands into account.
Connect the interactions going on across advertising networks, fostering automated systems, and customer service for a fully customized and integrated customer experience.
| Constant Contact | ConvertKit |
| 3.5/5 | 4.5/5 |
| Email/Help Desk FAQs/Forum Knowledge Base Phone Support Chat | Email/Help Desk Knowledge Base Phone Support Chat |
Constant Contact vs ActiveCampaign: Awards & Featured
| Constant Contact | ActiveCampaign |
|---|---|
| 2012 and 2013 Stevie® Award Winner for Customer Service Department of the Year, Boston Business Journal Award for Most Admired Public Technology Company, DM Confidential Dealies Award for Best Email Service Provider, Best in Biz Gold Award for SaveLocal in the Small or Medium Business Service of the Year category, Gold Stevie® Award Winner in the Company of the Year - Computer Services category in the 2012 American Business Awards℠,2012 Deloitte Technology Fast 500™, a ranking of the 500 fastest growing technology, media, telecommunications, life sciences, and clean technology companies in North America,2012 and 2013 BtoB Social Media Marketing Awards for Constant Contacts use of Facebook®, Twitter®, and Pinterest®,2012 Small Business Influencer Award, Boston Business Journals Power 50 Award, Silver Stevie® Award for Sales Department of the Year,2020, 2021 and 2022 Trustradius Top-Rated Awards. | Best Marketing Team 2022, Best Places to Work in Chicago 2022, Best Company for Diversity 2021, Best Marketing Team 2021, Trustradius Top Rated 2022, Trustradius Best of 2022, Trustradius Best Value for Price 2022, Trustradius Best Feature Set 2022, Trustradius Top Rated 2021, Trustradius Most Loved 2021, Trustradius Top Rated 2020, Trustradius Top Rated 2019, Trustradius Top Rated 2018. |
Who is the Champion?
| Constant Contact | ActiveCampaign | |
| Ease of Use | 4.3 | 4.0 |
| Customer Service | 4.2 | 5.0 |
| Features | 4.1 | 4.0 |
| Value for Money | 4.0 | 5.0 |
| Overall | 4.3 | 4.3 |
As per the ratings, presented above we can easily conclude that ActiveCampaign has got better ratings for everything. This proves that ActiveCampaign is comparatively better than Constant Contact.
FAQs
Constant Contact
Constant Contact: What Is It?
Constant Contact is a packed email marketing platform with features like real-time reporting, drag-and-drop customization, and social network integration. It is a tool for sending out mass emails to SMB clients. As of 2019, Constant Contact also provides solutions for supporting midsize enterprises, including a site and landing page generator.
Can you use Constant Contact as a CRM?
An all-encompassing CRM platform is provided by Constant Contact in association with SharpSpring. You would be far better off looking at one of these CRMs for small businesses, which are considerably more reasonably priced, instead of paying $399 per month. There are also a ton of top-notch free CRMs available.
How can I end my subscription to Constant Contact?
Unfortunately, you must call Constant Contact during regular business hours (Eastern time) to terminate your account. The hotline for the US and Canada is as follows: 855-229-5506
ActiveCampaign
ActiveCampaign: A CRM or not?
Yes! Use ActiveCampaign to manage your contacts, discussions, and leads. Numerous automation tools are available to help with process simplification.
What is the purpose of ActiveCampaign?
With ActiveCampaign, you can manage contacts and create mail campaigns. This marketing automation all-in-one program provides a ton of features and is a great choice for companies of all sizes.
What can ActiveCampaign accomplish?
With ActiveCampaign, you can perform a ton of things, such as delivering email newsletters, monitoring deals, and managing connections. The most notable features, however, are the potential for automation in sales and marketing.
Conclusion
Due to its superior basic and advanced functionality, analytics, service, and price, among many other things, ActiveCampaign wins out in almost every aspect of this comparison research.
Its challenging to find fault with ActiveCampaign since they not only offer almost everything you could ask for in an email advertising platform, but they also perform it extremely well.
In addition, ActiveCampaign offers a number of incredibly useful free tools regardless of whether you are a customer. Subject line generators, content, and social networking calendar templates-everything is at your disposal.
According to their website, Constant Contact is a solution created for small businesses. Therefore, it is important to evaluate them from the perspective of these standards. They surely cover sufficient fundamentals to satisfy the requirements of the vast majority of small businesses, as has already been mentioned, and if it was just that simple, wed give them a better rank.
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