How to use ActiveCampaign for Email Marketing: The Ultimate Guide

Now we will talk about how to use Active Campaign for Email Marketing: The Ultimate Guide. ActiveCampaign lets us send email campaigns, automate features, and manage contacts by staff group. See more.


If youre reading this, you probably already know what ActiveCampaign is. But just in case:

ActiveCampaign is an email marketing platform that helps you manage your entire email marketing process-from lead generation to campaign delivery and more. Its perfect for small businesses, bloggers, and solo entrepreneurs who want to stay ahead of the competition by driving consistent engagement through email.

You can use ActiveCampaign to send newsletters, follow up with leads, run abandoned cart campaigns, and more. You can even set up drip campaigns to automate your follow-up emails over time. And because its cloud-based, theres no need for you to download any software or install any hardware-you just sign up and start building awesome campaigns.

About ActiveCampaign:

ActiveCampaign is a Customer Experience Automation platform that helps businesses connect and engage with customers. It creates optimized customer experiences by automating many behind-the-scenes marketing, sales, and support processes.

ActiveCampaigns software allows you to create automated workflows for your business. For example, you can set up an automated workflow to send an email sequence when a customer signs up for a trial account.

What is ActiveCampaign used for?

ActiveCampaign is a marketing automation software that helps you grow your business by providing tools to manage your email campaigns, social media marketing, webinars and events, landing pages, and more.

Do you want to know where ActiveCampaign can help your business? Here are some of the most common uses:

- Email automation campaigns: Set up automated emails that go out when people subscribe to your list or purchase from your store. You can also send personalized messages based on what users do on your site-like if they add something to their cart but dont purchase it for 5 days, then you can send them an email reminding them about their abandoned cart!

- Social media management: Use ActiveCampaigns built-in social media scheduler to schedule posts on Facebook and Instagram. Youll never have to worry about falling behind on creating content again!

- Webinar scheduling: Want to host a webinar? With ActiveCampaigns built-in toolkit, its easy to create and manage webinars that will convert attendees into customers.

Who owns ActiveCampaign?

ActiveCampaign is a company that was founded in 2011 and is based in Toronto, Canada. The company has more than 1000 employees, and it is currently led by Aaron Magness (CEO), Mark Kogan (COO), and Ben Chestnut (Co-Founder).


ActiveCampaign is the worlds most powerful email marketing tool. Its easy to use, and it comes with a ton of features that will help you grow your business.

Here are just a few of the things you can do with ActiveCampaign:

* Send unlimited emails to literally anyone in the world (well even let you know if theyre not getting them)

* Create automated drip campaigns that send messages at specific times, based on what you want to achieve.

* Use our drag-and-drop builder to create beautiful templates that match your brand and keep customers engaged.

* Get detailed reports on how your campaigns are performing-and make changes in real time!

How much does ActiveCampaign cost?

ActiveCampaign is a great email marketing solution, but its not cheap.

The starting plan costs $99 per month and gives you access to the basic features. The next level up is $299 per month, which gives you more advanced features like A/B testing and segmentation.

If you have more than 10,000 subscribers and need to send more than 50,000 emails per month, then the price goes up even higher: $795 per month for the top-tier plan.

How to use ActiveCampaign for Email Marketing: The Ultimate Guide:

How to sign up for ActiveCampaign?

Signing up for ActiveCampaign is easy! Just follow these steps:

  1. Go to and click the Sign Up for Free button.
  2. Enter your name and email address, then select a password (make sure its not something easy to guess).
  3. If you dont have an account with any of these services yet, youll be asked if you want to connect an existing account or create a new one. Choose the one that best describes your business or organization (for example, Google Apps or Office 365). This will be where all your email messages will go.
  4. The next screen will ask for some more details about your company-this information helps us determine what kind of plan would be most appropriate for you. Then select the number of users (or emails) that are part of your business so we know what kind of account we should recommend.
  5. Finally, check out some recommended features for small businesses before making a purchase decision! After that, well show you all our pricing options and let you know if any additional setup fees apply based on your setup needs.

How to add contacts on ActiveCampaign?

Welcome! Youre in the right place to learn how to use ActiveCampaign and add contacts.

First things first: you need an account with ActiveCampaign. Then you can get started on adding contacts.

To add contacts on ActiveCampaign, follow these steps:

  1. Click Contacts in the navigation bar at the top of your screen, then click Create New Contact on the resulting page.
  2. Choose whether this contact will be an individual or company, then click Next. Youll see your options for creating a new contact in each category.
  3. Fill out all of the fields as necessary (including name, email address, and phone number). If you are creating a company contact, be sure to select which industry it belongs to so that we can more effectively target marketing messages to them (this doesnt apply to individuals).
  4. Click Create Contact. Voilà! Youre done!

 Does ActiveCampaign have landing pages?

ActiveCampaign has a lot of great features!

To get started, you can create a landing page for your business. This will allow you to collect leads and convert them into customers.

The next step is to set up email automation. This will allow you to send marketing emails based on the actions that your prospects take online. For example, if a lead fills out a form on your website, then they will receive an automated email from you with information about their order confirmation or shipping date.

You can also use ActiveCampaign with Facebook ads so that you can track the performance of these ads and see how many leads they generate for your business.

You can also use this feature to send specific messages to each client depending on what ad they clicked on or what page they landed on when visiting your website.

Another great feature is the ability to create drip campaigns, which allow you to send out emails over time in order to help keep people engaged with your brand even after theyve made their first purchase.

How to create a landing page in ActiveCampaign?

There are a lot of ways to use ActiveCampaign. For example, you can create a landing page and use it to collect emails from your customers. Heres how:

  1. Go to Create Campaign in the top menu bar on the left-hand side of your screen, and then select Landing Page.
  2. Enter a name for your landing page and click Save & Continue.
  3. Click on the green button labeled Edit.
  4. Set up your form fields as you wish-you can choose from text fields, dropdown menus, checkboxes, radio buttons, or image blocks-and then click Save & Continue.
  5. Click on the green button labeled Preview at the top right corner of your screen to see what your landing page will look like before sending it out into the world.

How to create a form in ActiveCampaign?

Creating a form in ActiveCampaign is easy.

First, log into your ActiveCampaign account and click on the Forms tab at the top of your screen.

Next, click on Create New Form in the top right corner of your screen.

Youll be taken to a page where you can choose from various form types, including:

-Contact Us Form: This is an email form that will allow you to collect basic contact information from your website visitors or customers (name and email address). You can even add additional questions if youd like!

-Lead Generation Form: This form helps you collect more detailed information about potential leads (name, company name, phone number). This can help you qualify leads before sending them emails or other marketing material.

How to create a new campaign on ActiveCampaign?

Heres how to create a new campaign in ActiveCampaign:

  1. From your account, click the New Campaign button in the top right corner.
  2. Click on Create New Campaign and enter a name for your new campaign.
  3. Select the Email option from the drop-down menu.
  4. Click on Create Campaign.

How to send an email on ActiveCampaign?

  1. Login to your ActiveCampaign account.
  2. Click on Email in the sidebar of the dashboard.
  3. Click Send Email in the top right corner of your screen.
  4. Fill out the form with your information, then click Send.

How to do Automation on ActiveCampaign?

Have you ever wanted to automate your marketing, but didnt know where to start? Well, look no further! Heres a quick guide on how to use ActiveCampaign, a great tool for automating your marketing campaigns.

First, open up ActiveCampaign and click on Automation. This is where youll find all of the different types of automation you can set up (such as automated email sequences, drip campaigns, and welcome/welcome back emails). Youll also see a list of available templates that come pre-built with ActiveCampaign.

To create a new campaign, click on Start New Campaign. Youll be taken to a form where you can enter all the details of your campaign: who its going out to, what theyll get when they sign up, etc. For example, if youre creating an email sequence for your customers who have bought something from you before and want to send them discounts on their next purchase, you would want to fill out this form accordingly.

Once all of your information is entered into the form and saved, click Next Step at the bottom right-hand corner of the page. Then go through each step until your campaign is complete!

How to create tags in ActiveCampaign?

In this article, youll learn how to use ActiveCampaign to create tags.

A tag is a way of segmenting your contacts and creating a group of people who have similar properties. You can apply tags when youre sending out emails so that your emails only go out to people who fit the criteria for that tag.

If you have an email list with hundreds or thousands of contacts, its easy for them all to get lost in the shuffle. Tags are a great way of organizing your contacts so that you can send targeted messages and make sure they get noticed.

Lets walk through how to set up an email campaign with tags:

Step 1: Log in to ActiveCampaign and click on Email Campaigns at the top of your screen.

Step 2: Click on Create New Campaign. This will take you to the campaign creation screen where all your campaigns are listed. Click on Create New Campaign again if it doesnt automatically show up as selected at the top left corner of this screen (see below).

Step 3: Fill out your campaign details (name, subject line), then click on Next Step.

Step 4: Select which contacts should receive this email by checking off those who fall within the said criteria.

ActiveCampaign Integrations:

How to do ActiveCampaign salesforce integration?

Heres how to do ActiveCampaign Salesforce integration:

  1. Log in to your ActiveCampaign account and go to the Integrations tab.
  2. Click on Salesforce.
  3. Click Connect.
  4. Enter your Salesforce credentials and click Next.
  5. Select which fields in Salesforce you want to pull data from and add them to the list by clicking Add Field. You can also choose whether you want to pull all contacts or only leads or add additional criteria for filtering your results. You can also delete fields from this page if you dont want them pulled over into ActiveCampaign.

How to do ActiveCampaignXero integration?

ActiveCampaign is a great email marketing tool, but it can be a little tricky to get started with if youre new to the software. Luckily, there are a lot of different integrations available that make it easy to get your ActiveCampaign and Xero set up in no time.

First, make sure you download the [name product name] app for free from the App Store or Google Play. Then, follow these steps:

Step 1: Open up the app and start by clicking Connect.

Step 2: Click on Connect an Account and select Xero.

Step 3: Enter your Xero username and password, then click on Sign In.

Step 4: On the next page, click on View Lists to see all of your lists in Xero.

How to do ActiveCampaignHubSpot integration?

ActiveCampaign is a powerful customer relationship management (CRM) system that allows you to manage your marketing campaigns, sales processes, and help desk with ease. The automation features in ActiveCampaign allow you to build personalized email templates and drip campaigns that can be triggered by events such as abandoned carts or abandoned forms.

You can integrate ActiveCampaign with HubSpot using the HubSpot API. This will allow you to create triggers in HubSpot that will automatically send a campaign in ActiveCampaign based on different events. You can also use this integration to create automated workflows between HubSpot and ActiveCampaign so that they work together seamlessly.

Create an API key for your account in the Integrations tab under Account Settings in your HubSpot dashboard. Then go back into the Integrations tab and click on the toggle next to ActiveCampaign under Marketing Automation -> Marketing Automation Tools.

Copy the API key from your ActiveCampaign account and paste it into the field labeled API Key on your HubSpot dashboard under Integrations -> Marketing Automation Tools ->ActiveCampaign Integration.

How to do ActiveCampaign Google Sheets integration:

You can find that tool by logging into your Google Sheets account and going to Tools > Script Gallery. You should see a single script called ActiveCampaign Integration. Click on it and press Create to get started.

Next, youll be prompted to connect your ActiveCampaign account. Enter your API key, select whether or not you want to use dynamic content (we recommend it), and then click Connect.

Finally, configure the timezone for your account so that data parsing is accurate, and click Save & Close.

How to do intercom ActiveCampaign integration:

The first thing youll need to do is sign up for a free Intercom trial. Once you have your trial account set up, go ahead and log in using your username and password.

Next, go to Settings > Integrations and click on Add Integration on the left-hand side menu. Then select ActiveCampaign from the list of integrations and click on Get Started.

Now that youve added ActiveCampaign as an integration, you can start sending activities. To get started, click on Send Activity from the top menu bar and then click on New Activity from the dropdown menu that appears next to Send Activity.

Once inside this page, select the type of activity you want to send (we recommend choosing to Send Message). Then fill out the rest of the form by typing in any information that would be relevant for sending out this message to customers who have expressed interest in certain topics or products through their interactions with Intercom (e.g., product name or category). You can also include attachments as well.

How to do unbounceActiveCampaign integration?

  1. Log in to your ActiveCampaign account and go to the Integrations page.
  2. Click on the blue Add Integration button in the top right corner of your screen, and select Unbounce.
  3. Click on Connect with Unbounce when prompted by ActiveCampaign.
  4. Copy the API Key and API Secret provided by Unbounce in your browsers address bar, then paste them into their respective fields within ActiveCampaigns Integrations page.

How to do KajabiActiveCampaign integration?

The first thing youll need to do is head over to your Kajabi Dashboard and go to Settings > Integrations. You should see a list of the different apps that have been integrated with Kajabi. If you dont see the app youre looking for, that means it hasnt yet been integrated with Kajabi. But if its there, simply click on the name of the app, and then click Install App.

Once youve installed an app, youll need to activate it by following the instructions provided on the screen-usually just a matter of clicking through a few screens and entering some information into your account with that app.

Once activated, you can go back into your Kajabi Dashboard and click on Settings > Integrations again. This time you should see a new section called Installed Apps under Integrations. Click on it and scroll down until you find ActiveCampaign (or whatever app were talking about), then click Link Account.

How to do WordPressActiveCampaign integration?

To get started with your ActiveCampaign integration, head over to the ActiveCampaign website and create an account. If you already have an account with ActiveCampaign, you can skip this step.

Once youve created an account, click on Connections in the top menu bar of your dashboard. From there, click Email Marketing. You will then see a list of all of your existing connections under the Connections tab.

From here, its time to add a new connection! Click on Add Connection in the top right corner of the page. Youll be prompted to select which type of connection you want to add-were going with email marketing here so choose that option from the dropdown menu and hit continue.

You will now see two fields: Connection Name and API Token. Youll need to fill these out before moving on to the next step. Hit save once youre done!

How to do Shopify ActiveCampaign integration?

Step 1: Sign in to your ActiveCampaign account.

Step 2: In the left-hand menu, click Integrations > Add New Integration > Shopify Apps.

Step 3: On the next page, choose Apps. Select Shopify from the list of apps that appears and click Connect.

Step 4: Click Save & Test.

Step 5: A pop-up will appear asking you to authorize access to your stores data. Click Authorize. This will open a new tab in your browser where you can log into your Shopify account and authorize access to ActiveCampaign.

You will be asked to provide a name for this integration so that it can be identified later on if needed. Finally, select which app you want this integration enabled for (such as Orders). Click Done.

ActiveCampaign alternatives:

ActiveCampaign vs MailChimp:

If youre looking for an alternative to ActiveCampaign, one of the best options you can choose is MailChimp. This is because both services offer a wide range of features and are easy to use.

They also have strong reputations in the industry and have been used by countless businesses since they launched.

So which one should you choose? Lets take a look at some of the similarities between these two email marketing platforms:

-Both offer free plans that include unlimited users and emails

-Both provide advanced analytics tools so you can see how your campaigns are performing

-They both offer integrations with other third-party services like Google Analytics and Salesforce (this is important if your business uses these products).

ActiveCampaign vs HubSpot:

Hubspot is a marketing management and lead generation tool. ActiveCampaign is an email marketing service designed to help business owners manage their email marketing and automate their sales process.

Hubspot has pricing plans starting at $200 per month, while ActiveCampaign starts at $60 per month for the basic package (Growth Plan) to $200 for the Premium plan.

ActiveCampaign vs ConvertKit:

ActiveCampaign is an email marketing platform that helps people to manage and automate their marketing campaigns. Convertkit is another alternative to ActiveCampaign which is widely used in the marketing industry. It enables customers to easily manage mailing lists, automate sales processes and train their sales team with email courses.

ActiveCampaign vs Aweber:

Aweber is an email marketing service that allows users to create and send professional-looking emails. The main difference between Aweber and ActiveCampaign is that you can use ActiveCampaign for more than email marketing, such as sales, lead generation, and newsletter. In addition, ActiveCampaign offers more tools for automating your business.

ActiveCampaign vs Klaviyo:

Klaviyo is designed for eCommerce businesses and is used by companies with up to $10 million in annual revenue. Klaviyo uses email marketing as the primary communication channel but also integrates closely with other online tools (Google Analytics, Shopify, Facebook ads).

ActiveCampaign vs GetResponse:

ActiveCampaign is a powerful email marketing tool that is ideal for small businesses that have plans to rapidly grow their customer base. ActiveCampaign provides you with a large number of features, including social media and website integration, as well as the ability to manage users and permissions easily.

ActiveCampaigns key strength is its flexibility in terms of the configuration options it offers. The company offers several different subscription plans depending on how much capability you want both now and in the future.

ActiveCampaign vs Drip:

A drip is a tool for managing email marketing campaigns. It allows you to create, send and track emails by automating the entire process through your web browser.

Drip also gives you real-time data (with analytics) so that you can understand what is working with your email list.

ActiveCampaign vs InfusionSpot:

ActiveCampaign and Infusionsoft are two of the top choices in the marketing automation space, with both companies offering a variety of features and plans that can suit businesses of all sizes.

The biggest difference is cost-ActiveCampaign starts at around $75 per month while Infusionsofts cheapest plan is $800 per year.

ActiveCampaign vs OntraPort:

ActiveCampaign vs Ontraport is a fairly close matchup, except for one thing. On the base level, both products are very similar in terms of features and capabilities. However, ActiveCampaign has an easier-to-use interface that helps it stand out from other email marketing platforms.

Also, it has a lot more integrations with other apps that can make managing your business easier. In comparison, Ontraport is best suited for small businesses as it does not have any integrations.

ActiveCampaign vs Constant Contact:

ActiveCampaign and Constant Contact are both great email marketing platforms, but they differ in a couple of important ways. The most obvious difference is that ActiveCampaign has a much higher price point. If your business doesnt have the budget for it, or if you just want to see whats out there, Constant Contact might be the way to go.

Constant Contact is an email marketing platform that offers a range of marketing tools and services to help you grow your business. It has a variety of pricing plans, with paid plans starting at $20/month. The cheapest plan is limited to 500 subscribers, while the most expensive option gives you unlimited subscribers.

ActiveCampaign is a versatile marketing automation tool that lets you easily create automated workflows to build customer relationships and boost sales. You can use it for targeted lead-generation campaigns and segment your customers based on their interests or behaviors. ActiveCampaigns starter plan costs just $25/month for unlimited contacts - thats less than most other companies charge for their entry-level plans!


ActiveCampaign is a leading email marketing solution that makes it easy to create, send, and track your email marketing campaigns. ActiveCampaign allows you to segment subscribers based on their interests, display a variety of automated emails throughout the lifecycle of a campaign, and much more.

If youre looking to gain insights into how your customers are responding to your campaigns, then ActiveCampaign is just what you need.

We hope you got everything you wanted in this article. ActiveCampaign is a comprehensive email marketing platform that makes it easy to create and send high-quality campaigns. The lightweight, flexible web-based design provides a user-friendly experience so you can spend more time growing your business.

So, what are you waiting for? Sign in to ActiveCampaign now to flourish your business. Good luck!