ActiveCampaign has a busy user interface due to the abundance of marketing tools it offers, however, this is offset by the excellent online help it provides. Lets get to know about it. In this post, We will discuss ActiveCampaign review & ratings, features & details, pricing, pros and cons, discount, and more.

Overall Rating4.3
Dependability & Aid5.0
Discounts & OffersClick To View

What Is ActiveCampaign?

Growing companies may connect and interact with their consumers more meaningfully with the aid of ActiveCampaign. Through the automation of several back-end procedures and using individualized, intelligence-driven messaging when connecting with consumers across channels, our Saas platform enables organizations to develop improved customer experiences.

ActiveCampaign’s Overall Ratings (4.3/5)


Johnny Pellham (

ActiveCampaign is one of the best email marketing software out there right now in the market. It is a user-friendly autoresponder platform for start-ups and any kind of established business. If youre an expert in this area or have any kind of e-commerce marketplace, we only suggest ActiveCampaign as an autoresponder. 

If you go through this review, well not only give you my opinion on each attribute of ActiveCampaign, but well also explain to you how they all work and demonstrate the strength of the best autoresponder system for e-commerce businesses. Numerous autoresponders come highly recommended, however when it comes to the best option, statistically speaking, none of them surpass ActiveCampaign.

There can be some questions such as

  • Which autoresponder is ideal for online marketers? 
  • Fully customizable email automation framework?
  • The best email marketing software to sort, categorize, and filter leads?

The answers to all these questions are ActiveCampaign. The deliverability is top-notch and the best in the market, up to 96%. Automations in this platform are super easy to deal with. You can make drafts of your emails, and set the time you want to send out the emails, and itll do exactly what you would like in an email marketing software. 

When it comes to campaign builder, it has both pros and cons to it. Pros being, to access all kinds of information you would be needing through Split Testing. This super helpful feature makes your experience much more easier and fun. 

Cons being, the design of the campaign you would be building. Visually it looks super easy to use but while using it, it might require some adjustments and the design looks super clunky. 

The campaign report features come in handy as it shows an extensive report of the receivers and clicks rates. 

Since ActiveCampaign links with everything, its incredibly simple to download new applications knowing you wont require a middleman. Email marketing, campaigns, automation, and excellent analytics are all features you require. Finding your contacts and viewing their progress is simple. There is a lot of information, which is admirable. Excellent customer service. 

  • Extremely user-friendly
  • Increases value by email click rates and engagement rates
  • Top-notch features
  • Creating and customizing emails
  • Emailing other People
  • Control email delivery
  • Scripted email responses

Users’ Ratings

We asked Johnny Pellham, one of our in-house specialists, to open an ActiveCampaign profile and test it out. The various email marketing services that ActiveCampaign provides are rated by Johnny Pellham and are listed below.

By signing up through our link, you could be able to receive a discount if you choose to use ActiveCampaign. Although we frequently receive commissions from purchases made using our connections, Johnny Pellhams review was unaffected by this.

Lets have a look at what Pellham found while reviewing ActiveCampaign: 

G2 Trustpilot CapterraTrustradius Overall

DISCLAIMER: We frequently receive referral payments from partners when you make a purchase using the links on our website. Please refer to our ad disclosure and review policy for more details.


  • Auto-Responders
  • Calendar/Reminder System
  • Contact Database
  • Contact Management
  • Data Import/Export
  • Drip Campaigns
  • Email Marketing
  • List Management
  • Marketing Automation
  • Mobile Access
  • Mobile Optimized Emails
  • Reporting/Analytics
  • ROI Tracking
  • WYSIWYG Editor

Ease of Use

According to the supplier, ActiveCampaigns market-leading user experience automation software (CXA) enables more than 130,000 companies in 170 countries to communicate with their clients in meaningful ways. The platform offers 500+ pre-built automation which integrates email marketing, marketing automation, and CRM for effective segmentation and personalization throughout networking, email, messaging, chats, and text to organizations of all sizes.

The basis of ActiveCampaign is the belief that superior customer service must extend beyond conventional marketing interfaces like email. In the beginning, providing a customized, substantial experience is simple; however, as a business expands- adding channels, extra teams, sites, customer segments, etc.

Weve all gotten sales emails for things we already own, been asked to evaluate a product we returned, or had inconsistent experiences with different success agents when attempting to settle a support ticket owing to the difficulty of relationship building being too great.

We are dismantling the barriers between sources of data, channels of communication, and groups with ActiveCampaign as well as the customer experience automation (CXA) sector to help organizations scale their one-on-one, personal customer interactions through linked encounters that span the customer journey. Due to the ability to automate a fully customized experience that feels genuine, organizations can scale their client interactions regardless of how big their company becomes.

  • Ease of use
  • Fast assistance
  • Reliable source
  • Secure mail campaigns
  • Easy email customizer 
  • The best automation is offered by ActiveCampaign, which also provides a simple workflow generator with a broad view of the process and pre-made recipes/templates.
  • Combine a third-party program quickly and directly, or occasionally use Zapier, Integromat, etc.
  • Ideal for workflow automation in practically any business.
  • simplified CRM

ActiveCampaign is by far the most effective, and user-friendly software for email marketing, with the best rating in the market. The usability is outstanding and any kind of marketing is made a whole lot easier.

ActiveCampaign Pricing

In case you werent aware, more than 450 different types of email marketing software are available worldwide. Some of them can be so pricey that the invoices may resemble your mobile number. Here is some additional information on the price for email marketing.

Affordably priced ActiveCampaign offers the email marketing, effective marketing automation, and CRM technologies you need to increase user engagement. Their robust automation capabilities are typically only anticipated in high-end software programs.

ActiveCampaign offers 4 plans when it comes to the pricing of the software. 

  1. Lite Package ($9 Per Month - Paid Yearly)

ActiveCampaigns Lite package includes email marketing and fundamental marketing automation features for people who are just starting began with ActiveCampaign.  

ActiveCampaign offers robust email automation, design options, and social media integration in even their most basic plans. Even the activities of site visitors can be monitored.

This plan is excellent if you have a newsletter and are growing your following as you go because it offers the fundamentals to get you going, like a membership form, email marketing, distributing newsletters, and limitless emails.

  • Limitless Mails
  • Email Marketing
  • Share newsletters
  • Forms for Membership
  • Automation of Marketing
  • Email & Online Support
  • Maximum 3 Users

This strategy works well for small groups or independent companies that dont need strict sales procedures.

However, if you are aware that ActiveCampaigns log is displayed somewhere at bottom of emails, it wont function. ActiveCampaigns logo will be present on every email you send and every membership form you create using the Lite plan.

  1. Plus Package ($49 Per Month - Paid Yearly)

Anything in our most popular package is also unlocked, including with ActiveCampaign CRM, Profiles, and direct integration with applications like Shopify and Facebook Custom Communities.

Everything else in the Lite plan is included in this one, plus 25 people can be added, along with tools like lead scoring, an established CRM, and sales automation.

Additionally, ActiveCampaign branding is taken out of your emails and forms. The 1-month 1-1 instruction they offer with this package can be useful if you think youll need assistance using all these capabilities.

Any e-commerce business that prioritizes sales and has a mid-sized crew of fewer than 25 users would benefit from it.

  • CRM with Sales Automation 
  • Everything from Lite Package
  • Placement Pages
  • Social media Custom Audiences
  • Integrating Lead & Contact Rating
  • SMS Advertising
  • User Permissions for Customers Dynamic Content
  • 25 maximum users
  1. Professional Package ($129 Per Month - Paid Yearly)

adds cutting-edge marketing capabilities like Predictive Sending, Site Messaging, and Attribution that assist you in giving your users much more individualized experiences.

Everything in the first two options is included in this one, plus sophisticated marketing tools like predictive mailing, site messaging, and accountability that let you give customers even more individualized experiences.

But yes, it is pricey at $129 per month, a significant increase from the Plus plans $70 per month.

  • Everything from the Plus package
  • Machine Learning for Predictive Sending
  • Content Prediction Using Machine Learning
  • Attribution of Customers and Purchase Path
  • Reporting on Conversion Attribution
  • Divided Automations
  • Internet messaging
  • Onboarding Advice in-Depth
  • Consultation on Automation Strategies
  • Three private training lessons every month
  • 50 maximum users

The ability to apply machine learning capabilities, such as split automation as well as predictive sending, price increases. Split automation allows you to compare several automation processes side by side. Look at the big picture and ask, Which funnel got the most clients? rather than asking, Which email received the most hits. 

  1. Enterprise Package ($229 Per Month - Paid Yearly)

Best for expanding enterprises that require individualized counsel and priority service. 

This strategy may be summed up in two words: clever and unique.

This plan, designed for businesses with large email marketing budgets, offers a personalized email domain and customer SMS. To make sure youre utilizing all the capabilities to their fullest, you also receive limitless one-on-one instruction, unlimited phone assistance, and SMS assistance.

  • Almost everything is from the professional package 
  • Special Reporting (Beta)
  • Individual Mailserver Domain
  • Unique Domain
  • Devoted Account Rep
  • Free Design Assistance
  • Free Social Data
  • Phone Aid
  • An Uptime SLA
  • Numerous Users
Package Price
Lite $9 Per Month - Paid Yearly
Plus $49 Per Month - Paid Yearly
Professional $129 Per Month - Paid Yearly
Enterprise $229 Per Month - Paid Yearly

It is intended for businesses that can afford unique features, require priority assistance, and have a staff that is constantly expanding and will require infinite user profiles.

Although they dont offer a free plan indefinitely, you should still check it out. You can sign up for the 14-day free trial and ask one of their sales representatives to give you a demo.

Technical Details

PlatformsWeb, App
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android
Business ModelSaaS
Supported LanguagesEnglish, Dutch, French, Spanish, German, Portuguese
OfferingsFree Trial
IntegrationsLiveChat, Survicate, BigCommerce, Calendly, Dropbox, Facebook, Business Manager, MINDBODY, Pipedrive, Shopify, Slack, SurveyMonkey, Typeform, Unbounce, Zendesk Support Suite, Twilio Programmable SMS, part of Twilio CPaaS, Magento Commerce, part of Adobe Commerce Cloud

Pros and Cons

Since Active Campaign links with everything, its incredibly simple to download new applications knowing you wont require a middleman. Email marketing, campaigns, automation, and excellent analytics are all features youd require. Finding my contacts and viewing their progress is simple. There is a lot of information, which you will find admirable. Excellent customer service. The language might be challenging, especially when creating if/then funnels. And occasionally there may be bugs. It functions other than that. Although it can be pricey, you need a quality email/contact management system if you want to expand, and this one fits the bill.
Extremely user-friendly and simple. There isnt a big and steep learning curve.Prior to their current size, customer care used to be excellent. On each page, there was a live chat option where we could simply request assistance. The customer support section is currently obscured, difficult to discover, and buried.
Since you can completely customize all email sign-ups and pop-up messages using this program, that was the only factor in my decision to begin a free trial. Nobody likes clicking through email sign-up forms that seem odd or are operated by a third party. With the help of this, you can design a system that will match your current website perfectly, giving the impression that the two were completely connected.The system currently has more features than you will probably ever utilize. This, however, is hardly a dislike. Although people dont now use (or understand) many functionalities, you might in the future. Fortunately, there are so many videos and papers that can assist you to learn these additional features. 
ActiveCampaign has the greatest list management, the finest email automation capability (drip funnels), and the best design features among the top email marketing systems.Although the site offers excellent and simple resend choices, you wish there was a way to change the email body. Both the subject line and name of the email campaign are editable. But occasionally you discover the need to alter (or, in our case, re-edit) the initial emails grammar before resending it to the entire list or simply to unopened messages.

Photos, Videos & Screenshots

ActiveCampaign Deals and Coupons

To avail of the most exciting discounts and offers, please click here:

Reliability and Support

Consider the needs of the customer and enhance every contact.

For a completely customized and unified customer experience, connect the interactions throughout marketing channels, fostering automation, and customer service.

  1. Make the Customer Support System More Personal

You must be aware of a customers previous interactions with your business before you talk with them or send them an email. Determine their demands by looking up any issues or inquiries they may have previously had.

  1. Recognize and Reward Your Greatest Clients

Offer discounts or incentives to clients who make frequent purchases, or build communities of loyal customers who will promote your company, so expand your client base from within.

  1. Keep Tabs on Client Interactions and Activities

Recognizing what your clients want to see is the first step in offering a great customer experience. Find out what your top customers like to buy by tracking past email clicks, sales, and live conversations throughout the ActiveCampaign platform.

  1. Avoid Unpleasant Customer Experiences

Tracking client health and taking action so you can intervene to provide assistance is made simple by lead scoring, engagement tagging, and pipeline automation. Recognize when clients and accounts run the risk of receiving unfavorable reviews, having a poor experience, and other things.

  1. Help Clients Whenever and Wherever Possible

There are instances of excellent customer service anywhere and at every level. To offer the most satisfactory customer experience, you can now go further than the conventional help channels and use the most recent chatbot automation, multi-channel support, and fostering email workflows.

Top Rated Company
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Awards & Featured

  • Best Marketing Team 2022 
  • Best Places to Work in Chicago 2022
  • Best Company for Diversity 2021 
  • Best Marketing Team 2021
  • Trustradius Top Rated 2022
  • Trustradius Best of 2022
  • Trustradius Best Value for Price 2022
  • Trustradius Best Feature Set 2022
  • Trustradius Top Rated 2021
  • Trustradius Most Loved 2021
  • Trustradius Top Rated 2020
  • Trustradius Top Rated 2019
  • Trustradius Top Rated 2018

ActiveCampaign vs Other Software

ActiveCampaign Vs. Mailchimp

With only a few clicks, automation allows you to reclaim some of your essential time. Create automation to handle any aspect of your business, including welcome emails, sales follow-ups, and client onboarding. Automated marketing is now as simple to understand as reading a chart thanks to ActiveCampaigns drag-and-drop graphical automation builder

A CampaignMailchimp

ActiveCampaign Vs.  Hubspot

As simple as following a flowchart is understanding automation. The ActiveCampaign automation builder is intended to be as simple to use as possible, and if you need assistance, we provide individualized support and in-depth lessons.

A CampaignHubspot 

ActiveCampaign Vs. Klaviyo

Automate the management of your sales. With a fully featured CRM, you can quickly and easily see your sales techniques. Monitor your sales in addition to clicks and opens.

A CampaignKlaviyo

FAQs About ActiveCampaign

Is ActiveCampaign a CRM?

Yes! To handle your contacts, negotiations, and leads, utilize ActiveCampaign. There are several automation available to aid with process simplification.

What is ActiveCampaign Used for?

Anything from mail production to contact management can be done with ActiveCampaign. This all-in-one software for marketing automation has a ton of capabilities and is a fantastic option for businesses of all kinds.

What is ActiveCampaign capable of doing?

You can do a ton of things with ActiveCampaign, including sending email newsletters, keeping an eye on discounts, and managing connections. The potential for sales and marketing automation are the most prominent aspects, though.

Does ActiveCampaign have landing pages?

Yes! With the help of the landing page builder from ActiveCampaign, you can make dynamic content blocks for modern landing pages that let you customize the content for each visitor.

Does ActiveCampaign have a mobile app?

Yes, both iOS and Android devices may use the ActiveCampaign mobile app. You can plan and distribute campaigns, examine campaign and email automation information, monitor email performance data, handle contacts, and do a lot more.

Can you trust ActiveCampaign?

A reliable email marketing solution for small organizations is ActiveCampaign. It provides a secure approach to managing your users and securely maintains your client data.

How reliable is ActiveCampaign deliverability?

In our twice-yearly tests, ActiveCampaigns deliverability percentages consistently rank in the top five.

Final Thoughts about ActiveCampaign Email Marketing Software

Its quite difficult to criticize ActiveCampaign because they not only provide practically everything you could require from an email marketing platform, but they also accomplish it very effectively.

Due to the somewhat steeper learning curve, youll be required to be ready to put in some time and maybe invest a little more expensive, but your firm will benefit in the end. A system like GetResponse or MailerLite can be a little bit simpler to understand if, on the other hand, all you need is a quick and easy way to send out newsletters.

In addition, whether or not you are a customer, ActiveCampaign provides a variety of really helpful free products. Everything is available, including subject line generators and templates for content and social media calendars.

ActiveCampaign Alternative Software

  1. GetResponse - a strong ActiveCampaign substitute with lots of premium features (including a webinar tool) and effective automation. They provide their system in more than 20 languages, in contrast to ActiveCampaign, and they have great design and testing features.
  1. Sendinblue - one of the most affordable all-in-one email marketing platforms available. It has a built-in CRM, and extensive automation features, and is accessible in 6 different languages.
  2. MailerLite - Indeed, their free plan is incredibly generous, making it one of the most economical options. They take an outstanding strategy to email marketing design and provide templates with a contemporary aesthetic-one of the most straightforward tools weve ever used.

Johnny Pellham is a very hardworking and dedicated person. He is very much passionate about writing and tech. He is one of our most tech-savvy writers. He has first-hand knowledge of editing articles and writings, polishing blogs, enhancing content, and guiding website owners through the procedures necessary to build a successful online presence. He now combines his significant writing expertise with her technical knowledge to break down some of the trickiest areas that intimidate inexperienced website owners as well as those that intrigue seasoned engineers among the EliteEmailSoftware readership.

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